High-end refrigerator brand price index released

The expansion of the high-end refrigerator market has become the biggest feature of the refrigerator market in 2010. The annual report on the refrigerator market released recently shows that in 2010, the high-end refrigerator market represented by door-to-door, three-door, and multi-door refrigerators has attracted 45.6% attention, and high-end refrigerators are gradually becoming the mainstream for consumers to purchase. In order to compete for this market, global refrigerator companies have launched high-end refrigerators, a high-end refrigerator market for a time showing a pattern of rivalry.

However, data released by Yikang, an authoritative market research agency in China, shows that although “high-end stands” are currently on the market, from the “brand price index”, only the high-end refrigerator brands in China have the ability to compete with foreign home appliances. And achieved sales first.

As an important indicator to measure product quality, the “brand price index” is the data obtained by the brand's sales volume share/brand sales share*100%, which can reflect the user’s awareness of the home appliance brand in the high-end area. Among the top ten retailers in the market, Chinese and foreign companies are faced with different situations: Among domestic enterprises, only the high-end brands of Haidi Group's refrigerator products exceed 100%, and other brands are almost below 80%. This means that Casa Di is a high-end refrigerator brand that China can really compete with foreign brands.

Although the foreign brand price index of refrigerator companies is mostly above 100%, their market conditions are not optimistic, and foreign refrigerators with high-end images have not gained market recognition. Statistics show that the market share of foreign brands is falling. Take multi-door refrigerators as an example. In 2008, the market share of foreign brands exceeded 65%, and by April 2010 it had dropped to 57%. By November, the market share had fallen to less than 20%.

While the foreign brand market is declining, the Chinese refrigerator companies represented by Casa Imperial have achieved rapid development. According to data from Yikang, in the open-door refrigerator market, the market share of French-style door-to-door refrigerators is as high as 24.89%, far ahead of foreign brands. In the three-door refrigerator market, Casa Di Refrigerator has become the market sales champion with a market share of 22.74%. At the same time, Casa Di French-style six-door refrigerator has formed a 4 times market share in the multi-door refrigerator market with a 55.31% market share. gap.

In fact, Casa Imperial refrigerator not only became the dominant player in the domestic market, but also received the recognition of global consumers. According to data released by GFK, a world-renowned research institute, in the multi-door refrigerator market in Germany and Spain, Casa Di has surpassed European local brands to become sales champions with a market share of 75.9% and 36.1% respectively, and Casa Di Refrigerator has become a European consumer to purchase. The preferred high-end refrigerator.

"The original European quality and design are the key to Casa Di's popularity among consumers around the world," said Francisco de France, the chief designer of Italian refrigerators. It is understood that Casa Imperial refrigerators are collectively researched and developed by more than 300 designers from 8 R&D centers around the world. At present, they include French-style doors, French doors, Italian doors, and other product lines.

The noble quality and fashionable design not only enabled Casa Di Refrigerator to win the recognition of global consumers, but also won the recognition of the industry peers. European and American Asian refrigerator brands have imitated and launched similar products, the global refrigerator market suddenly set off a "casas" "Dili", the global consumer demand for Casa Imperial refrigerators Haier European base must work overtime every day to meet market demand.

From the current global high-end refrigerator market structure, Casa Imperial refrigerator has become the most popular high-end refrigerator. At the time when the global market share of European and American refrigerator brands has been declining, Casa Imperial has become a leader in the development trend of the global high-end refrigerator market.