Xu Rui Optoelectronics: relying on localization to deeply root the Chinese market
High-tech LED network news (Reporter Liu Qiaomei) On February 27, 2010, the Xuerui Optoelectronics LED epitaxial chip project with a total investment of 350 million US dollars was launched in Nanhai, Foshan. This overseas upstream LED chip manufacturer settled in China for the first time, with 7 shareholders, of which US SemiLEDs Corporation (Xuming Optoelectronics) accounted for 49%, while China's six shareholders accounted for 51%. As the only company in the world that can mass produce metal substrate vertical structure chips and have the world's most advanced high-power, high-brightness LED chip production, the Chinese layout of Xuming Optoelectronics can be seen. Bakelite Material,Bakelite Plastic,Bakelite Made From,Bakelite Synthetics WENZHOU TENGCAI ELECTRIC CO.,LTD , https://www.tengcaielectric.com
"We currently have more than 100 lumens / watt of luminous efficiency products, the future luminous efficiency can also exceed 150 lumens / watt." Xu Rui photoelectric executives at the project launch ceremony revealed to the high-tech LED reporter, the total investment of 350 million US dollars will It will be completed by the end of 2013 and will be fully operational. It is expected that there will be more than 100 MOVCDs at that time, and the monthly production capacity of the chips will reach 380 million.
With the favor of two listed companies, rooted in Xuming Optoelectronics' international technology, and focusing on serving the promising Chinese market, the pace of Xurui Optoelectronics Co., Ltd. is accelerating. After a lapse of one year, on May 23, 2011, Xurui Optoelectronics officially opened and put into production. 
High-tech LED: Xuming Optoelectronics' main shareholder Xu Ming Optoelectronics holds 49% of the shares, and the other 51% of the shares are jointly owned by six companies including National Star Optoelectronics, Langpor, Shenghui Lighting, etc. What is the cooperation between them? Kind? Is the technology provided by Xu Ming Optoelectronics, the domestic six companies to provide the market?
Dong Zonglei: The technology source of Xurui Optoelectronics is mainly from the American business Xuming Optoelectronics. The investment part as a whole is that Xu Ming accounts for 49% of the total, 51% is from mainland enterprises, and mainland enterprises are mainly funded. The entire management team of our company is Mr. Marco is our general manager, a management team built with him as the core. This is a brand new team, which is different from the original investor.
High- tech LED: Will those application manufacturers like Langboir and Shenghui Lighting use the chips of Xurui Optoelectronics first?
Dong Zonglei : It will be used. Langboer, Guoxing and Shenghui are the leading companies in the lighting industry. Their demand for LED is also very large, and the quality requirements are also very high. When Xu Rui Optoelectronics serves these shareholders, there will certainly be great convenience.
High- tech LED: You mentioned that Xu Rui Optoelectronics' main technology source is Xuming Optoelectronics. Is the technology of Xu Rui Optoelectronics the same as Xu Ming Optoelectronics? What is the difference?
Dong Zonglei: Actually, in this respect, many people have the same problem and have the same consideration. In terms of technology, it comes from the same team, and the technical team is the same as Xu Ming. The products made by the existing Xurui products are exactly the same as Xu Ming.
High-tech LED: In this case, is Xurui Optoelectronics mainly responsible for the Chinese market? Xuming Optoelectronics' products are also sold in the Chinese market. Will there be direct competition between Xuming and Xurui?
Dong Zonglei : American business Xuming is a US-listed company, so its market is oriented to the world, including the United States, South Korea, Japan, and Xu Rui only does the Chinese market, so this has a natural segmentation with Xu Ming in the market. Of course, Xu Ming's part also has some sales channels in the mainland, which is only a relatively small part, so in terms of sales in China, Xu Rui is the main force.
In addition, because the chips of Xu Rui and Xu Ming are vertical structures, many packaging factories or lighting factories will have some difficulties at the beginning. They need our original resources to support them. In many cases, agents and channels cannot be replaced. Xurui Optoelectronics has its production base in the mainland, which is also convenient for serving customers. At the same time, the potential of the mainland China market is very large.
High-tech LED: The revenue of the company will be directly reflected in the report of Xuming Optoelectronics?
Dong Zonglei: Some of them have some manifestations, because after all, as a listed company, Xuming Optoelectronics is a major shareholder of Xurui Optoelectronics, so there are many times when it will reflect some of Xu Rui's operating conditions. 