Facing the trend of mutual development, Haohao force commercial lighting


Hao Xilong, Vice President of Lighting Marketing, speaks at the dealer conference

On October 17, 2009, one day before the opening of the 8th Guzhen Light Fair, Haohao Lighting Guangdong Distributor Conference and Commercial Lighting Promotion Conference was held in Xindu Hotel, Zhongshan Guzhen. Since the high-profile appearance of Haohao commercial lighting in June this year, Haohao has promoted commercial lighting in regional markets such as Hubei and Henan. After the commercial lighting was launched, Haohao's product line has covered major fields such as light source appliances, home lighting, lighting, electricians, and commercial lighting.

Launched a commercial photo product line

Haohao is famous for its home lighting industry, but in fact its product line covers many fields such as light source appliances, lighting, and electricians. “The perfect product line of Haohao Lighting will bring more choices to dealers.” Wu Jian, the lighting and home business department of Haohao, said to the dealers at the meeting. With the launch of the business photo product series, the renewal of the image spokesperson Fan Bingbing, the strategic layout of Haohao Lighting is more clear.

Haohao Lighting has more than 2,000 market terminals in China, and the channel is basically mature. Since the end of 2008, it has played “Jingli Brand” with “6.6 yuan to buy energy-saving lamps”, and achieved considerable success in the market cake competition. Hao Xilong, deputy general manager of Haohao Marketing, said that after the successful operation of the brand in previous years, especially from 2006 to 2008, the company has laid a solid foundation for the promotion of Haohao brand in terms of corporate culture, channels and terminals. Since 2009, along with the listing of Haohao Commercial Lighting, it has created an unprecedented space for the Haohao brand.

Focus on design mining invisible channels

Along with the expansion of product lines such as Shangzhao, Haohao Lighting has also taken a step in tapping invisible channels in channel construction. In 2009, Haohao Lighting and the industry media jointly held a designer competition to bring together a large amount of resources in the design industry. In the 8th Guzhen Light Fair in 2009, Haohao Lighting sponsored the “China-Italy Designer Cooperation Summit Forum and the Lighting and Furniture Industry Cooperation and Exchange Conference”. Hao Xilong, vice president of lighting marketing at Haohao, revealed that at the China-Italy Designer Cooperation Summit Forum, Haohao Lighting will sign the contract with the Italian design agency, which indicates that Haohao Lighting will be in line with the international industrial design leading level.
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LCD Display Module

High resolution
In order to realize a large-area high-resolution Liquid Crystal Display, it is usually necessary to use low-impedance metal materials, high-performance switching elements, and high-precision processing techniques. Aluminum is the most researched and used material for making TFT buses with low-impedance metals. By solving the problems of easy formation of hillocks, chemical corrosion and oxidation of aluminum, alloy methods (such as Al-Cu, Al-Si, Al-Nd and Al-Ti, etc.) and interlayer methods (such as Mo/Al/Mo) have been reported successively. , Cr/Al/Cr and Ti/Al/Ti, etc.), the alloy method is relatively simple in process, but the material has a higher resistivity. In May 1998, IBM developed a 16.3-inch ultra-high resolution (200ppi) a-Si TFT Display using Al-Nd alloy as the gate electrode, and mass production has been achieved. In April 1999, Toshiba introduced the 20.8-inch 16-SVGA (3, 200 × 2, 400) a-Si TFT-LCD, which can be said to represent the highest level of a-Si TFT-LCD in terms of high resolution and high capacity. .
According to Display Search in the third quarter of 2011, the global flat panel display research report "QuarterlyWorldw ide Flat Pane l Dis play Fore cas t Re port" pointed out that the average pixels per inch (ppi) in large-size LCD panels (>9.1 inches) ) Will grow from 88ppi in 2010 to 98ppi in 2015. The ppi of small and medium-sized LCD panels (<9.0 inches) will grow from 180ppi to 300ppi in the same period. With the rise of smart phones, mobile phones will be the most obvious application product for ppi's growth.
Another important way to realize high-resolution liquid crystal display is to develop LT p-Si TFT technology. The resolution of published p-SiTFT-LCD products is generally around 200ppi. Compared with a-Si TFT-LCD, LT p-Si TFT-LCD has a smaller volume of thin film transistors and storage capacitors. Therefore, it has a larger penetration area per inch, resulting in a brighter display. , And save more power. When the market demands higher ppi, low-temperature polysilicon (LTPS) technology becomes the best choice for manufacturing high-resolution thin-film transistor liquid crystal displays.

Contrast
The control ICs, filters and oriented films used in LCD manufacturing are related to the contrast of the panel. For general users, a contrast ratio of 350:1 is sufficient, but such contrast in the professional field does not satisfy users. Demand. Compared with CRT monitors easily reaching 500:1 or even higher contrast, only high-end LCD monitors can achieve this level. The first-tier LCD monitors on the market, such as Samsung, Asus, LG, etc., can reach a contrast ratio of 1000:1. However, because the contrast is difficult to accurately measure with instruments, you have to go and see it yourself when you pick it.
Tip: Contrast is very important. It can be said that the selection of LCD is a more important indicator than bright spots. When you understand that your customers buy LCDs for entertainment and watching DVDs, you can emphasize that contrast is more important than no dead pixels. We When watching streaming media, the brightness of the source is generally not large, but to see the contrast of light and dark in the scene of the character, the texture change from gray to black hair must be shown by the level of contrast. The 256-level grayscale in the test software In the test, more small gray grids can be seen clearly when looking up, which means that the contrast is better!a

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