Infants and young children playing home appliance concept "hype" market difficult to welcome spring

Now, under the influence of the economic environment, the home appliance industry has begun to show a slight depression. In order to seek a new "road to life," some home appliance companies have launched infant and young home appliance products at the beginning of the Year of Dragon, and the introduction of baby appliances is also catering to the current development of the infant market.

This is clearly a new opportunity for the future development of the home appliance industry.

Infants and young children's household appliances, the newborn after the listing of the concern, on the one hand to meet the needs of infants and young children, on the other hand because of its cute cartoon appearance really attracted a lot of 80 after the Mommy's favor. On the surface, the potential for the future development of infant appliances is infinite. However, for any newborn baby, it will inevitably have different voices, harmony and dissonance in its development.

At present, infants and young children's home appliances have been pointed out by consumers as being less practical because of their playing concept "hype". In addition to practicality, the safety and high price of household electrical appliances for infants and young children have attracted the attention of consumers.

A good product requires both functionality, price, safety, and practicality. At present, it is obviously impossible for infants and young children's home appliances that have just been listed to meet all the needs of consumers.

According to industry sources, the development of the future market for infant and young household appliances will face different resistance, and it will be fully recognized by consumers. This will require a "protracted war."

It can be said that the home appliance market for infants and young children is difficult to usher in the spring of development.

Infants and young children suddenly rise

Infants and young children's home appliances, as the name suggests, are home appliances that are specifically tailored for infants and babies at home.

We know that this year is the Year of the Dragon. According to the customary year of the dragon, the baby's birth rate has been at a high position. According to statistics, the number of babies born in the year of dragon will increase by 5% over the previous year. Affected by this, some household electrical appliances affixed with "small infant household appliances" have also emerged.

When you visit the store, you will rarely see infant appliances in the store. However, on the Internet, infant and young household appliances occupy a large market, and sales can be described as very hot. Bottle sterilizers, baby hair clippers, warm milk devices, baby food conditioners, etc., have become representatives of infant and young household appliances.

The Internet is hot and cold under the net, is the realism of the development of infant appliances.

It is unreasonable to say that the Internet is deserted, but it is hard to find in actual home appliance stores. It is understood that there is no one store has opened an infant appliance counter. Although most stores have individual product sales, they do not have the stamp of infants and young children, and the variety is very simple. Consumers have little room for choice.

Realism: The price is too high and it is not practical

According to common sense, the listing of infant and young household appliances meets the needs of current consumers. However, judging from the market sales, infant and young home appliances have not answered the perfect answer on the market.

Why is it difficult for infants and young children's home appliances to sell online and sell online? Industry experts believe that this is mainly because there are too few well-known companies involved in related products, and small brands do not have the strength to enter the chain stores.

The product is most concerned about the price of consumers, the price of infant and young home appliances is also ridiculously high. Since the population of infants and young children is a child, can high prices allow parents to spend? The answer is obviously negative.

The future: the market is hard to welcome the spring

It is understood that small household appliances labeled with "infants and young children" have been used in some large appliance stores. However, after it was put on the market, besides just beginning to attract some consumers to buy, few people paid attention and use it again. Because long-term unsalable sales resulted in a loss of profit, they were forced to withdraw from the concession area, and eventually led to the fact that these appliance stores did not dare to introduce and sell such products rashly.

Why is there a contradiction between “one side is the eager expectation of the consumer groups, one side is the collapse of the store,” and “is one side of the online shopping mall popular, one side is the physical store is difficult to trace” the contradiction?

Infants and young children's home appliances are not without market, but the products themselves cannot form a market.

For infants and young children home appliances, the external appearance of most products is suitable for infants and young children. The real applicability is not strong. The quality and use of the product itself are relatively "singular," and its functions do not reach the needs of infants and young children. .

Many parents now look at the cartoon labels on the appearance of home appliances, whether they have radiation, and whether the operation is simple. These elements are of concern to every parent. What consumers are looking for is exactly what businesses and manufacturers ignore.

Children who seem to be suitable for children's cartoon appliances, if their quality and function are also at the "infant and toddler level", then such products certainly will not be "demand higher than adults" consumers accept.

When asked what kind of predicament the infant and toddler appliance products will face in the market? According to sources in the home appliance industry, the market for infant and young home appliances needs to wait for the market to test, and it is difficult to usher in the spring of market development.