Future trend or marketing means? Where is the split TV route?

October 30, 2024

In the past two years, color TV companies that constantly tap TV “potentials” have begun to look for breakthroughs in the presence of products, such as “split-type” TVs with extremely high exposure. Unlike “all-in-one” TVs, the “split-type” TVs that can be customized can more satisfy the purchasing needs of current consumers. Therefore, many consumers believe that “split-type” TVs will become the main form of the future. So is the "split type" TV a future trend or a marketing tool? Today, the author focuses on analyzing "split-type" TV for everyone.

Split TV is the doubt of many netizens
What is a "split" television "split" TV is the separation of the display part, signal processing part, and sound system of the TV. It consists of a TV display terminal, a TV host, and a TV audio, breaking the integration of traditional TVs. The integrated structural model solves many problems that traditional TVs have not been able to solve for a long time. It has greatly improved the service life, sound effects, and functionality of flat-panel TVs, and has historically realized the personalized customization of TVs.

The advantage of "split-type" television "split-type" TV is able to win the majority of consumers a large part of the reason lies in the DIY nature of the product, consumers can according to their actual needs, the function of the TV, the screen , audio systems and other targeted choices, enhance the overall performance of the product, but also make the product's cost performance increased significantly.
In addition, the thinness of the TV screen has affected the sound performance of the product to a certain extent. Without reducing the “esthetics” of the product, the addition of independent speakers can better enhance the performance of the product in terms of sound effects. This, whether it is music or millet, its "split" TV in the sound performance must be far better than the equivalent positioning of competitors.

Of course, there is also the core host of the "split" TV. As smart appliances become more mainstream, the level of product intelligence depends on the product's interactivity and whether it supports upgrades. In the intelligent upgrade performance of products, "split-type" TVs can provide consumers with more economical solutions, namely the upgrade of core computers. Consumers can upgrade or replace smart hosts with only a small amount of money. In order to achieve the "split type" TV overall performance, this is far more than the "one-piece" TV upgrade is simple and affordable.
As the author mentioned earlier, the advantage of “split-type” TV is personal customization. Consumers can DIY according to their actual needs, whether it is the screen, audio or host, and this is only enjoyed in the PC era. The "privileged" service now seems to be a big blessing to consumers, so some consumers think that "split-type" TV is the mainstream of future development.
Insufficient "split" TVs Although "split" TVs have many advantages, there are still many consumers who do not pay for them, and many consumers even say that "split" TVs are more like corporate ones. Marketing tools. As we all know, television is a combination of many components, and the compatibility between each component is tens of thousands of trials. If the host of the product is frequently upgraded or replaced, there will be product adaptation or Compatibility issues ultimately affect the overall product performance and user experience.
In addition, it is the market share of the product. Although many companies have launched "split" TVs, the market share is not ideal. There are two main reasons for this situation. The first is that there are not many types of products and all of them are Internet brands. The author has limited recognition of internet brands, so it is not easy to accept "split-type" television for a short period of time. On the other hand, "split type" television is a brand-new category whose maturity is yet to be examined.

In fact, the "split" TV has a very powerful "potential" opponent, which is a smart box. To a certain extent, the main part of the "split" TV is the combination of screen + host and TV + smart box. Similar, and the latter's more cost-effective, more easily sought after by consumers (traditional TV + smart box has become the current choice of many consumers), how to properly guide consumers, improve the "split" TV in the market share Rate is an important issue for companies to consider next.
In the end, actually, the concept of "split" TV wasn't known to everyone just two years ago. I remember that a few years ago, Pangoo had brought "split" TV products to consumers, but Due to slower product replacement at the time and consumers’ inaccurate understanding of the new concepts, Pangoo TV did not achieve too much success.
However, nowadays, in different past days, with the continuous improvement of consumer demand, smart appliances have become more and more popular. As I mentioned in the previous article, the appearance of "split-type" TV is a change in the way consumers experience. Personalized customization can make consumers choose more freely. If "split" TV can provide consumers with a better service experience while reasonably and effectively reducing product costs, I believe the future of "split" TV is still very bright.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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