Wearables: The war of the three IT giants has started
On March 25th, the three IT giants Intel, Google and Facebook also announced their investment in the field of wearable devices. The unprecedented impact in the industry is no less than awkward and fast, and announced the increase of subsidies. Intel's investment target is BasisScience, a wearable health tracking device manufacturer with an acquisition of around $100 million. BasisScience's main product is the Basis brand wristband, which records heart rate, perspiration, exercise and sleep at a price of $200. The wealthy Facebook spent $2 billion on the virtual reality glasses manufacturer Oculus VR. This is Facebook's first acquisition of hardware manufacturers, after Facebook just bought the What's App, known as the "US version of QQ" for $19 billion, the combination of virtual and real-life products is full of expectations. Relatively speaking, Google is more literary, and its partner is the famous Italian eyewear manufacturer LuxotTIcaGroup. The name of the Italian company has a well-known eyewear brand such as Ray-Ban. Google finally realized that its "Google [microblogging] glasses" did not meet the needs of the fashion industry, began to seek the help of professional glasses manufacturers. At a time when the industry giants are squatting, most of the domestic wearable devices are still only in the concept stage. Beijing Junzheng, Desai Battery, Ou Feiguang, etc., which are hot in the capital market, can only marry people. Originated from Nike+? On January 15 this year, at the Consumer Electronics Show in Las Vegas, the three new products launched by iHealth, a subsidiary of Jiu'an Medical (24.24, 0.92, 3.95%) (002432, SZ), attracted the attention of foreigners. These three products are dynamic blood pressure monitor, wireless dynamic electrocardiograph monitor and wearable pulse oximeter. Jiu'an Medical has been testing blood pressure and measuring blood sugar since 2010, with its ability to produce the main production base of sphygmomanometers worldwide. Nearly ten wearable products have been developed in the five categories of blood oxygenation, body weight measurement, and exercise recording. Electronic products are getting closer to the human body. From the initial desktop computer to the laptop computer to various tablet computers and mobile phones, for these products, the sensory organs of the hands, feet, eyes and ears are the entrances for them to compete for. The closer the effect is, the better. Wearable devices are a type of electronic product developed on the basis of this concept. The first "wearable device" in China, or the iPod with Nike+ function introduced by Apple in 2006. In the age of not having an iPhone, the iPod is the most fashionable mobile device. Steve Jobs, who was still alive, commented on Nike+: "Our collaboration with Nike takes the combination of sports and music to a new level, so you have a personal trainer or runner. You take every step." Looking back at Nike+, this is just a simple software application. Using the gravity sensing device that comes with the iPod, it develops the running counting function, which combines with GPS positioning, remote consultation and other technologies to provide distance and heat for running or walking. Consumption and other functions. Nike also launched the first AirZoomMoire running shoe with wearable features, further collecting data such as stride and strength, and drawing a panoramic view of the exercise effect to the exerciser. Two genres Wearable devices have entered the Chinese people in large numbers, still around 2010. This is not because the products are heavily distributed, but people who have been tracking the Internet for a long time have discovered that Google has applied for patents for its smart glasses since November 2010, from the underlying hardware structure and power consumption security to the upper-level human-computer interaction. The equipment was coordinated, and then the design was carried out. At the beginning of 2010, Google officially withdrew from China. Everyone felt that Google would not bend over and gave the market to competitors. But when Google took out the patent for smart glasses, the "Internet analysts" began to shout: There was a conspiracy inside! In fact, with the exception of Google's unique creativity, the vast majority of wearables are focused on health care and sports. The two major schools are represented by Internet companies and clothing companies. Nike triumphed after the iPod, developed Nike+Running in 2010, and tied with Twitter and Facebook to use running as a social way. Of course, this idea has come to China and has to hit the South Wall. Nike retired and cooperated with Sina Weibo and QQ Space. Weibo celebrity Pan Shiyi [microblogging] once repeatedly showed his running results on Weibo, becoming the official spokesperson of Nike not spending advertising fees. As the vitality of Weibo declined, the Nike team quickly moved to the WeChat platform to make the running a social platform. Of course, behind the entire operation, Nike's running equipment has achieved good sales in China. As of November 2013, Nike+ has 18 million registered users worldwide, most of whom are runners. In China, Nike+ registered users increased by 130% in the past year; the download volume of Nike+APP increased from 570,000 last year to 2.58 million, an increase of 350%. Adidas, also a competitor, also launched smart watches. In addition to using built-in GPS to track user activity, sensors can also be used to monitor heart rate to understand exercise intensity and provide motion guidance through information or vibration displayed on the screen. The Bluetooth headset sends a message. For Adidas and Nike to compete in the wearable field equipment, it is enough to see the importance of the field. Healthcare is another evolutionary direction for wearable devices. Smart bracelet products have been easy to monitor blood pressure and pulse. IMS, a world-renowned medical consultancy, once said: "Diabetes, especially type 1 diabetes, continuous monitoring of blood sugar levels is critical to treatment. Monitor the needs of the equipment." Jiu'an Medical is one of the representatives. Various App sphygmomanometers, Bluetooth blood glucose meters and other products and applications put ordinary physical monitoring work in the cloud, and with the popular concept of chronic disease control and weight loss, wearable devices have a substitute for routine physical examination. trend. IMS expects that by 2050, one out of every five people in the world will be over 60 years old. High blood, late onset diabetes, heart disease and other chronic diseases that need to be monitored will be the driving force behind the growth in demand for wearable devices. But do these products really need to be made into bracelets or watches? Swatch company CEONick Hayek scorned this: "In my opinion, I don't think this will be the next innovation. Consumers like to wear beautiful watches and change different styles according to different occasions, so smart watches are too expensive. And the screen is too big to read." In this way, Google is still ahead. Google glasses is one of the few wearable entertainment devices, and people's entertainment needs far exceed the needs of exercise and health management, so the market potential is greater. Of course, behind Google, Vuzix, Oculus and other companies are also catching up. Starting Chinese market Compared with the hot world trend, China is much more deserted. China's wearable device market is still in its infancy. In January this year, Ai Media Consulting released the 2013 China Wearable Device Market Research Report, which shows that China's wearable device market reached 610 million yuan in 2012. It is expected that China will wearable in 2015. The equipment market will exceed 10 billion yuan, reaching 11.49 billion yuan. When interviewing the reporters of the two sessions for the first time wearing Google glasses, although everyone knows that this is just a device that can't even connect to the Internet, everyone will still cast an envious look. From here, we can see the huge potential of wearable devices in China. For domestic consumers, smart contact lenses, smart capsules and other trendy wearable devices are not popular, but smart watches, smart wrists, smart glasses and other products will form a consumption hotspot in the near future. The basis for this is that more users will pay attention to health in the future, and sports will become a way of life. More and more people will pay attention to professional sports equipment, including BasisScince, Apple's wrist-type walker and Nike+FuelBand. This kind of equipment that can give professional measurement value in daily life will be more popular and expectant. According to market research firm Juniper, the market for smart wearables reached $1.5 billion in 2014, and the annual sales of smart wearable devices is expected to increase to 70 million in 2017. How can companies let go of such a big market? The key way CEO Zhang Qing said in an interview with the 21st Century Business Herald reporter, first lead a way of life, in the future when the market breaks out, it will be the first to invest in the company to benefit the most. The battle for wearable devices has started. JSVape Vape,JSVape Vape Pen,Jsvape Disposable E Cigarette,JSVape Disposable Vape,JSVape Vape Kit TSVAPE Wholesale/OEM/ODM , https://www.tsvaping.com