Hitting a tablet blowout is a joke

At the end of each year, there are always many articles summarizing past achievements and looking forward to the outlook for the coming year. I have recently seen two interesting articles. One article is based on this year's hot market for Apple's iPad. It predicts that there will be blowouts in the tablet PC market next year. The other article is about market statistics. The result is contrary to the optimism of the previous article. It is said that the iPad is in China. The licensed sales volume is still less than 250,000 units, and even Gome’s fly-touch tablet computers have not sold well. Seeing here, I can not help but also fall into a loss, the prospects of this tablet PC market is good or bad? Is the iPad not the most successful tablet? How to sell such results in the Chinese market?

The key to this contradiction is being played by many of my friends. Most of my friends who have not bought an iPad have a strong interest in tablet computers. However, many people who have bought and spent some time are losing. Interest: "Whether it's inconvenient to carry, or the price of the Internet is a bit expensive, and reading is too heavy." Such arguments have often been heard recently. As for the iPad, the highly-sought-to-go online and e-book functions of anytime, anywhere are also viewed as " "Gorgeous ribs" "In fact, smart phones will be able to get wireless Internet access, and you don't need to find iPads! As for e-books, it costs more than 4000 yuan to buy an iPad. Is it a bit extravagant?"

These arguments must not be regarded as nitpicking, but rather as reflection. Tablet PCs represented by the iPad are making waves in the global market, but success in overseas markets does not mean that the Tablet PC has the same commercial potential in the current market in China. In my opinion, the popularity of tablet PCs in the domestic market may be slower than that of overseas markets. At least, it is very unrealistic to usher in blowouts next year. The reasons are as follows: First, people's demand for the consumption of computer products is still in the priority of commercial entertainment. If the price of iPad tablet products cannot be reduced to the same level as that of the United States, consumers will Considering the price/performance ratio, notebook computers are more likely to be used instead of flat-panel computers. What's more, the business capabilities of the currently-listed tablet computers are too weak, and the entertainment performance is far from the equivalent price of laptops in the price range of three to four thousand yuan. The disadvantage is obvious; on the other hand, the reason is that on the difficulty of getting started, the operating system adopted by the tablet PC, whether iOS or Android, is a brand-new system for domestic consumers and needs to be re-learned and adapted, and this requires a The process, especially for those consumers who currently have the economic power to purchase notebooks and tablets at the same time, the problems of older age and weaker ability to accept new things will delay the sales of the tablet PC market. What does it mean to use it instead of buying it?

The third reason is the application level. At present, the domestic self-directed application for tablet PCs is still in the early stage of development, and the young people's market spending power for games and entertainment applications is insufficient. Business people with strong spending power are also looking for tablets. Less than the combination of their work-life and easy-to-use applications, especially localized applications, this kind of shortcomings will also be a cause for the popularity of tablets in the Chinese market.