"Friday" Internet TV, will Nirvana come back in 2017?

October 26, 2024

Recently, the authors have experienced collective price increases on the panel. The author finds that some media have begun to sing Internet TV and believe that the price of TVs will continue to rise. Internet TVs that live on a "cost-effectiveness" will be a bad news. The living space will be narrower and narrower, even facing death. This view has led to a wrong orientation of Internet TV. It is true that Internet TV has entered the market with "cost-effectiveness," but this is not their purpose. It is just a means to quickly spread the market. And the means of Internet TV is obviously more than this one.

We should understand what the essence of Internet TV is. Internet TV takes place in the trend of the policy of triple play, the gradual improvement of the content copyright mechanism in the market, and the technological revolution in the outbreak of artificial intelligence and big data. Internet TV is full of "characteristic" personality traits, which is in contrast to the "robustness" of traditional television, because it is necessary to penetrate an extremely mature market and break the firm contract between the interests.
Internet TV "change"
How Internet TV really "changes," perhaps from a few of the industry events that took place last year, may be a glimpse of one or two.

The three most popular words in consumer technology in 2016 were "VR, AR, and Artificial Intelligence." In May, Storm TV released the world's first VR TV; in September, Xiaomi released an artificial intelligence TV; micro whale and cool kai have all launched VR products.
In 2016, the words "HDR, Quantum Dot, and OLED" are displayed at the top of the technology. In April, LeTV released HDR Internet TV. At this year's CES, another 85-inch quantum dot TV was released. In 2016, almost all Internet companies upgraded their flagship products to support HDR functions.

The two most popular words in the concept of television products in 2016 were "split and fit." In January, LeTV released a split TV with a body thickness of only 3.9mm. In September, Xiaomi also launched a split TV. In August, Cool developed its first fit TV.
The five most sensational "cooperations" in the TV industry in 2016. Hon Hai’s acquisition of Sharp, LeTV’s acquisition of VIZIO, Samsung’s acquisition of QD Vision, micro whale’s stake in Konka, and iQiyi’s shareholding in Skyworth, among which the two major acquisitions are the brands of Internet TV brands.

Internet TV is involved in almost all the appearances that can emerge. With the speed of change in the market, traditional manufacturers are staggering. They were given such a mission at the very beginning of their birth. They did not need to do anything about eggs, and they did not need to cover everything from display technology, cutting-edge concepts, and even advertising and content. However, through the two methods of "purchase" and "integration", reasonable allocations are made in the rapidly changing technology and content era. Meet the changing needs of new generation users and advertisers.
Although the content of the content of the integration of "change", but the core of the Internet TV's main content operations, but has not changed. The battle for the market with members and content is the first climax after breaking away from the price-performance cycle.

Panel prices have raised the threshold of purchase on the surface, but in fact have promoted the integration of the industry. Even if there is no panel price increase, the price war will not continue, and the final result will be either a big one or a convergence. The clear example is Samsung; drops, Uber. Even if some people like low-priced products, but the frequency of changing to a mobile phone like a mobile phone, will it mean?
Therefore, I feel that moving the focus of friction to the competition for content is the right path to Internet TV. It can also be seen from two latecomers:
1. Hon Hai led Sharp Internet TV + Ali. The system uses YunOS for TV and content is equipped with Youku Potato Video.

2, Mango TV build love mango TV + Ali. Earlier, Ali joined Mango TV in advertising and membership to attract more TV manufacturers to cooperate. Now Mango TV has entered the hardware market in person, and it is an expression of extreme confidence in the content cooperation model.
Internet TV is trying to expand its own content territory, and the method is no longer the same as last year as a huge amount of money to buy exclusive IP, but the IP dedicated to the content of the operation of the enterprise, and cooperation and mutual benefit. Even Internet TV manufacturers, such as LeTV, PPTV, and Micro-Whale, which started with content, are actively developing more content cooperation.

There is such a kind of embarrassment, like to watch online video partners should be quite a lot of experience: a favorite TV series in LeTV update faster, so he bought music as members. There is another TV drama that I like very much. It is faster to update iQIYI and IQI members are required. Therefore, many people hope that everything on a TV can be found and that it is only necessary to pay a member’s money to watch it. The integration of content is in line with the strong demand of users for simple access to content.
Maybe you will ask, if you lose a member, will you earn less money? However, the actual situation is that the users of internet TV video content only account for about 15%, and cultivating users' payment habits is the top priority. For television consumers who have never paid for content, they cannot set excessive thresholds. .
In addition to membership, another realization channel is advertising. Some users even think that "singer" is only playing on the iQiyi platform. It is not clear that Hunan Satellite TV can also watch. Many users who purchase Internet TV basically try to use the built-in video platform. So the advertisers flocked like chicken blood, and when they saw the TV boot advertising, everyone would not be curious.
The chase concept has to seize the painful "interesting" Internet TV also likes to do another thing, chasing the frontier concept. Such as VR, AR, artificial intelligence TV.
Take VR and AR TV for example, the operation is still very basic, there is neither a good hardware foundation, nor a rich content experience, basically only treat it as a marketing event rather than a product event. Users may feel very new and interesting when they first come in contact with it. Once they buy it home and experience it seriously, they will have a feeling of resentment because the content of the concept will not be experienced by the consumer.

The new technology can be applied in more life scenarios, and the technology has value. If only VR and AR are attached to the TV as game tools, the performance of the TV is too limited. If we add education, health care, tourism, etc. that are closely related to people's lives, TV will only provide content output, but it will not provide VR, AR sense of participation and ritual. The bottom line is that the pain points for TV users are not at all these, and there are more focused alternatives.
For the intellectualization of television, the author is still very much in agreement. By collecting data on user habits, he can give users timely and accurate suggestions. For example, the voice function of the TV and the smart scene function all require the support of big data and artificial intelligence.

If you are concerned with chasing "concept," you might as well focus on cutting-edge industrial design. Because the use of television scenes is more in the living room, a decoration of a house, not necessarily have a picture quality, starting at 2w from the TV, but at least have to integrate a home environment, there is Design sense of the TV. If Internet TV manufacturers can do more work on the TV's frame, backplane, and base, instead of adopting a unified mold and stereotyped manufacturing process, I believe that it will definitely lead to a new buying boom.
It can even try to explore the high-end market, cooperate with well-known manufacturers, introduce products with higher technological content, and get rid of people's inherent impression of the low price and low quality of Internet TV. In fact, some Internet companies have already made attempts in this area, such as the opening of the earliest T55 OLED TVs, the 78-inch Sky TV built by Microwhale and Samsung, and Quantum TV set by LeTV and TCL. It may take some time for the public to know, but this road to explore the high-end market is bound to go.
Summary: Internet TV manufacturers that are silent on panel prices will definitely find new outlets in 2017 and will be re-energized. Because Internet TV has only just begun.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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