Do not rise or fall OLED TV can take advantage of the rise?

October 23, 2024

Since the second half of last year, there has been an increase in the number of LCD TV panels, and there has been no break in the momentum so far. Especially in the large-size TV market that is expected to be even hotter this year, LCD panels will only continue to increase prices, and it is difficult to see a definite correction. While the price of LCD TVs continues to rise, OLED TVs have ushered in a wave of price cuts. The price cuts have reached 20%, and the spread between OLED TVs and high-end LCD TVs is getting lower and lower.

OLED has been regarded as the next generation display technology by many people, including Samsung, Sony, LG, etc. All of them have conducted in-depth research on OLED panel technology. In the promotion of the whole machine, Skyworth, Konka, Sony, and LG all have finished products. In particular, Skyworth persisted in the promotion of OLED machines for several years and remained unyielding.
On March 10, 2017, Skyworth formally announced that it will implement price adjustments for OLED TVs nationwide, including both online and offline channels. The price of 55-inch OLED TVs will be lowered by RMB 3,000 to 55-inch S9- I-type OLED TV, for example, the market retail price from 13,999 yuan to 10,999 yuan, a drop of more than 20%.
In the high-end TV market of 10,000 yuan, the price of OLED TVs has almost coincided with the price of high-end LCD TVs. According to the data released by AVC, Skyworth OLED TV sales reached a staggering 351% increase year-on-year in the 11th week (March 6 to March 12) this year. 52%. In January-February 2017, in the high-end color TV market above 10,000 yuan, the price multiplication rate of OLED TVs and LCD TVs has dropped to 1.16.
Liu Weizhi, chief executive of Skyworth Group, stated: “From the perspective of the industry chain, OLED product technology maturity, and market recognition, the outbreak of OLED is already in place. If we still owe a wind, I think it is price.” He further pointed out that from 2013 The first OLED TV to be released by LG is priced at US$14,000. By 2016, the 55-inch price introduced in China will be set at 4K OLED at 14,000 yuan. The price of OLED TVs has dropped by about 7 times in just three years, gradually entering a major market. Sales price.
Currently launching OLED TV companies in China and global markets, in addition to the most powerful LG Electronics and Skyworth, there are Konka, Changhong, and Sony, which released new products earlier this year. However, apart from Skyworth’s announcement of price reduction promotions, other companies’ price-cutting promotions are “on the road”.
Skyworth used price cuts to demonstrate that OLED TVs are not high above, a lofty and lofty image, but can also be very close to the people. This is due to Skyworth's cooperation with BOE and HiSilicon, which pushed the intellectual property rights of OLED TVs to allow it to have a substantial price reduction basis, thus achieving a surge in its share.
According to Skyworth, during the 51st of this year, OLED TVs will induce small outbreaks, and sales volume will increase five times year-on-year in 2016. According to this projection, it is estimated that in the next April, Skyworth OLED TVs will not rule out a strategy of continuing to take a small profit on an existing basis, allowing the OLED TVs and LCD TVs to have a price control of around 1.1.
From the current performance is not difficult to see, OLED TV ushered in this year's Xiaoyangchun LCD TV prices, while driven by Skyworth, Sony and other companies, there will be more followers. Once LCD TVs have gained more momentum than ever, OLED TVs have everything to do with it. It is very likely that this year's market share will rise rapidly.

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