Sogou search and Maker Planet play a big open brain hole live
“When one does not cooperate with one anotherâ€, in many young people’s social interactions, facial expressions have become the most “wave†of communication and expression that can bring them closer. What are the common topics in the daytime groupings of "Red Packet," "Sister," and "Compared to Miserable"? What will become a public youth interactive dating event? Sogou search and Maker Planet recently played a live broadcast with a big brain-opening hole. 100 young people launched a battle in the form of “one stop†and sent thousands of articles in two hours through Sogou’s expression search function. The expression has attracted more than 1 million people to watch online, and it has become a successful attempt for another new product + pan-tech entertainment content + live broadcast of the Red Man. The Reds Zhang Da, Mingzui presided over Zhou Yi, White Snake and Pancake Man COS, remote control dice, Kumamoto, Bunny girl, and all kinds of well-known emoticons and youngsters who played chicken blood ... and walked into the fighting map contest scene. Instantly surrounded by all kinds of "strange". From time to time someone came to the stage to participate in the competition. The host Zhang Da gave a theme on the screen. Both players decided to make a decision with a hand. Then they buried their heads in the mobile phone and opened the tear on the phone. The process of the two sides showed up on the big screen. Those subtle expressions and reactions would be A clap of applause, and a rotten expression will immediately be the relentless Tucao judges. Skeletal men and tattooed girls' mutual encounters, take-out brothers and overtime dogs' misfortunes, big breasts and peaceful chests hurt each other... Each familiar scene was enthusiastically seen on the fly. The final winner will take away a million yuan bonus, an iPhone7 Plus and a set of exclusive custom emoticons. Of course, more people just want to show off their talented "map technology", take a look at stars, make friends, or simply have fun. The team of barista Li Hailong won the finals of the theme of "World Peace". "We have already made use of the power of the prehistoric," Li Hailong said with a smile. "After that barista, we must add a Title, God's hand." The entire 100-person fight map contest was broadcast live on live broadcast platforms such as pepper and live broadcast. In just 90 minutes, more than 1 million fans watched online, 2.5 million liked it, and more than 100,000 commented comments. Popular expression search usage skyrocketed. Helping players provide continuous brain-inspiration support is a product called "Sougou Expression Search." This product is based on a powerful search engine technology platform, enter keyword search directly, allowing users to quickly and easily search for expressions and send them to chat software. In addition to searching for the look you want, based on the big data of the entire network, Sogou Expression Search can also recommend the expression package of the hottest topic at the moment, letting you know the most popular expression packages and paragraphs in one second. Different from other search platforms for entering text, searching, downloading, and importing facial expressions, users can search for facial expressions directly through Sogou search APP, and can be sent to a social networking platform with one click. It is very efficient and convenient. It is reported that Sogou should not only search out the user's most desired facial expressions, but also allow users to fully express their personalities in the process of expressing their feelings. This feature has made many users who have not liked to publish their feelings into the expression package. During the Olympics, Sogou facial expression searched the Olympic Expressions theme, and quickly released the "Fu Yuanhui Love Love Story" and "Human Don't Get Horton" expression packs, which are popular among netizens. In the era of mobile Internet, the publishing of the plot of intelligence has become the third way for billions of netizens to express themselves beyond words and language. Sogou’s search for the joint venture maker Planet’s map competition is to create a display of a new social language for young people. Sogou’s search user group has a large proportion of young users, and Sogou’s deep understanding of the information needs of younger generation users. The launch of the expression search service is also in line with the needs of young users. Through the live webcast, hundreds of offline activities are allowed to allow millions of people to interact online at the same time, so that the younger generation of users can pass Sogou search on the Internet lifestyle. More than 100 wonderful young people with creative minds participating in this contest are all in-depth users on the platform of Maker Planet. Two months ago, Maker Planet launched the live broadcast product line "The Planetary Live Room" to a PGC live stream section, which will bring innovative products, makers of people, pan-tech entertainment content and its own women's science and technology talents on the platform. Do a full range of open up. As a leading provider of video content in the field of pan-tech entertainment, the Maker Planet team with experience in large-scale programming has conducted in-depth observations and discussions on the live broadcast content of PGC on the market. According to the company’s founder and veteran TV program producer, the current attempt to port the PGC variety show to the live broadcast platform is unsuccessful. After all, the live broadcast at this stage is still more interactive than the content. It's hard to pay for products that are too television-like. The program given to this guest planet is "professional quality + original design" - "We provide professional-grade technology and packaging, but are open in terms of content, and strive to give viewers an authentic live broadcast and Interaction, not a carefully planned program." The model launched by the Stars Live Studio is "Star Experience + Reverse Rewards". The star celebrities are invited to try out various novelty and cool innovative products, and these innovative products are rewarded to online viewers. The studio had sent out millions of black technology products in 2 hours, with a maximum of 2 million people online. August superstar Jet Li landed in the live studio, played a VR game "Black Shield", a panoramic camera insta360, and used a set of exoskeleton equipment to control the robot on the spot, triggering the climax of fans. Maker Planet's custom-built live stream for Sogou provides professional and technical support for television variety, multi-camera shooting, professional camera and broadcast, interactive moderators for jurors and online viewers. In addition, there was only a technical script and no content script in the audience. The game played naturally throughout the participants' interactions. Surprising highlights continued, and live broadcasts by live players and reds ensured the most original audience interaction. Founder Ru Chen is very optimistic about the prospect of the product line of the Planet Live Room. "A live broadcast can bring in more than 100,000 new subscribers. As long as the content is good enough, it is really a good way to circulate on the live platform." It is time for us to rapidly accumulate millions of live viewers, and at the same time, to lay a new ground for our tech incubator and innovative product promotion. The Planetary Studio will become a phenomenon-level product in the current PGC live show." Currently Maker Planet is preparing for a three-day official live broadcast of 2016 Shenzhen Makerfaire in October with the firewood recreation space and Taobao live strategy. On the other hand, including Sogou, the Planetary Studio has received orders from more than a dozen partners and advertisers, including technology companies, fast-moving consumer and financial customers, and also reflecting the market's high-quality live content. Product demand. The competition between live broadcast platforms has become increasingly intense. In the face of high technical costs and serious content homogenization, high-quality live broadcast content + ToB companies will customize or open up a new blue ocean. 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Brain hole opened "Hundred people fight map contest"
Amazing "emotional search artifact"
PGC's phenomenon-level product "The Planetary Live Room"
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