Facebook 2 billion US dollars gambling virtual reality
As early as 2014, Facebook spent $2 billion to acquire Oculus VR, a virtual reality helmet manufacturer, which would be the next big social tool after computers and smartphones. The deal means that Facebook, the world's largest social networking site, has unexpectedly started to get involved in the hardware business. Facebook's rival Google (Google) has also entered the field and started investing in robots and their own Google glasses. Oculus VR was founded in 2012 by Palmer Luckey, 21 years old. Although the company has not yet sold its latest virtual reality helmet to consumers, it has sold 75,000 helmets to game developers. Although wearing a virtual reality helmet is still mainly a personal experience, Facebook hopes to make its function beyond the game market and become a more social experience, such as wearing a helmet to achieve medical treatment, participating in sports competitions and going to retail stores. Buying things and other real life scenes. Facebook believes that the various applications of virtual reality can be extended beyond the game market to include entertainment and education. Facebook CEO Mark Zuckerberg said in a statement: "Mobile terminals are today's platforms, and now we are ready for tomorrow's platform. Oculus has the opportunity to create the most social platform And change the way we work, play and communicate." This is the second unexpected acquisition of Facebook this year. Last month the company spent $19 billion to acquire the chat app WhatsApp. These acquisitions by Facebook are intended to maintain its position as the world's largest social network. Like Instagram and WhatsApp, Facebook plans to operate Oculus as a separate entity. The Oculus headquarters will remain in Irvine, California. Zucker Burke said he believes Facebook is ready to shift its focus from mobile platforms to next-generation platforms that will make "a more useful, entertaining and personalized experience" possible. In a conversation with analysts, Zucker Burke tried to downplay Facebook's entry into the consumer electronics market. He said: "We are obviously not a hardware vendor. We see it as a kind of software and services." He also hinted that Facebook may display ads in the virtual world of Oculus. Forrester analyst James McQuivey said virtual reality is destined to be a niche technology. He said: "Facebook's acquisition of Oculus seems to be more of a fear than a good business position. Facebook missed the opportunity to move to the mobile platform, and it has been catching up since then."
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Facebook missed the wave of smartphones, and Zuckerberg believes that the next decade is a decade of virtual reality. Zuckerberg and Oculus founder Luckey have a lot in common, they are the technology giants who created the most valuable companies before the age of 20. Will they win?