HTC expects first-quarter revenue to drop 33-38%
A business tablet must have powerful business functions. At present, users use tablet products more for entertainment, and insufficient development of commercial value has become a major factor restricting the development of tablet computers. Many far-sighted terminal manufacturers have set their sights on the business tablet field. Business Tablet,4k Tablet,5G Tablet Jingjiang Gisen Technology Co.,Ltd , https://www.gisengroup.com
HTC forecast for the first quarter:
- Gross margin is around 25%, down from 27.12% in the previous quarter
-- The estimated net operating rate is about 7.5%, down from 12.71% in the previous quarter.
HTC stated in a statement that short-term operations are still challenging, and it is expected that the profit rate will begin to return to normal when the new product transition period ends.
The statement stated that “Despite the short-term difficulties, the company will resume its growth momentum in the upcoming product cycle driven by brand strength, innovation and design capabilities.†HTC did not elaborate in the statement. However, it will hold a briefing later today.
In terms of shipments, HTC is the fifth-largest smartphone manufacturer in the world. As its mobile phone products are difficult to compete with Apple's iPhone and Samsung Galaxy series phones, the company’s fourth-quarter results were lower than market expectations, and its after-tax net profit was NT$11,017 million, a decline of 25.6% year-on-year, and far below the market’s expected NTD 13.33 billion. It was also the first time in two years that the company’s net profit fell. HTC’s revenue for the fourth quarter was NT$10,141 million, a decrease of 2.49% from the same period last year.
The research firm Strategy Analytics pointed out that in the fourth quarter of last year, American Apple Inc. replaced Samsung Electronics as the world’s largest smartphone manufacturer. Apple sold 37 million units, while Samsung Electronics sold 36.5 million units. The market share of the two companies was 23.9% and 23.5% respectively.
HTC fell 5.16% today to TWD 550; the weighted stock price index. TWII closed down 0.69%.
Generally speaking, when business users choose tablet PC products, they still focus on "regular items" such as processor, battery, operating system, and built-in applications, especially office software applications, which are a good helper for business users.
First of all, there must be powerful office software such as customer management software, which can record customer data and related information anytime, anywhere. There is also a need for powerful marketing software, software marketing, reducing manual intervention, and one person can handle all the publicity and customer information.