Millet phone can not be delivered as expected Lei Jun accused of lack of contract spirit

The millet mobile phone that was officially shipped to pre-orderers recently began to make the market "threate the thirst" and hit the slogan "Pro, keep you waiting."

It is reported that the current pre-purchasing number of millet mobile phones is about 300,000 units, and according to the retail version of Xiaomi’s announcement in mid-October, the 12,000 reservation customers can get the first batch of real machines in October, and the first 37,000. The consumer's delivery time will be delayed until November 9. Consumers who have not made pre-orders before may very likely face the embarrassment of not getting Xiaomi mobile phones within a few months.

"Now some online millet phone pre-purchase vouchers are being resold and the supply may not be able to keep up with it in a timely manner. In fact, it may well be self-promotion. The 300,000 supply request is not large, and millet mobile phone supplier Inventec May not be able to reach the corresponding capacity," Li Yi, executive vice chairman and secretary-general of the China Mobile Internet Industry Alliance, said in an interview with the "Daily Economic News", "In the mobile phone industry, unless products like Apple's iPhone will be in short supply, other This is rarely the case for branded mobile phones."

Rice noodles start selling reservation number

According to the retail version of Xiaomi’s mobile phone announcement on the 11th of this month, “Xiaomi’s mobile phone will be available for sale to subscribers on October 20th, 1,000 units per day in the first week after the 20th, 2000 units in the second week, and the third Weekly 3,000 units, follow-up delivery plans will be announced later. 300,000 subscribers will be sold to all users after the completion of delivery."

As the first product of the new brand, it will be difficult to complete the timely delivery, and the market has responded quickly. On Taobao and some other websites, there are more and more sellers of hawker mobile phone reservations, and prices range from $100 to $1,000. Some consumers have expressed that they expect to get the goods after a few months, and other similar alternative products can already be purchased during this period.

Talking about the current "supply tightness" issue, Lei Jun has said that Xiaomi's mobile phone uses a large number of high-end custom devices. The production process is also more complex than everyone's imagination, and there are many uncontrollable factors. I urge you to understand. According to Tencent Technology's October 20 report, Xiaowan Li, Vice President of Xiaomi’s mobile marketing, responded to the supply issue, saying that “there is a process of ramping up production capacity in hardware production. Xiaomi will gradually improve the quality, delivery and after-sales service. Increase shipments in order to meet the needs of millet mobile booking users as soon as possible.”

"Daily Economic News" reporter has repeatedly contacted Xiaomi Mobile Phone Co., Ltd. to inquire about the problem of shortage of goods. As of press time, Xiaomi Mobile has not been interviewed by reporters.

Unable to deliver as scheduled

Millet's mobile phone has launched a smart terminal with a high-end but less than two thousand yuan, which is arguably a huge ambition. “In the cost-effective promotion of Xiaomi’s mobile phones, its chip speed has made many consumers excited. But people in the industry all know that this chip has been lying in the labs of rivals ZTE and Huawei for a long time. The reason why it is not as eager to be applied to the new mobile phone as the Xiaomi mobile phone is to consider that the mobile phone chip and other key accessories need to undergo appropriate tests after a period of time. Once the problem arises, it will have an impact on the company's future sales and long-term brand building.” Li Easy to express.

Wang Ningyuan, an investment adviser of China Investment Consulting Group, pointed out to “Daily Economic News”: “High-end configuration and low-end price strategy have become the highlights of Xiaomi’s mobile phone, which has also become an important reason for its hot booking. Xiaomi’s mobile phone configuration really belongs to the high end. A configuration is close to the top level of the current smartphone configuration, and Xiaomi's mobile phones have entered the market with cost-effective products. This is also a process of brand building and promotion. However, the supply cannot keep up with sales. Wang Ningyuan stated that Xiaomi.com has conducted procedures such as product reservation and payment on line transactions. Both buyers and sellers are equivalent to enter into contracts and have legal effect. Therefore, they cannot bear the corresponding legal risks when they cannot deliver on time.

Li Yi believes that whether it is self-promotion or not, the delay in delivery time is very serious and lacks the spirit of contract. Li Yi believes that "Lei Jun is likened to Jobs's Chinese disciple by some media, but Jobs's Apple conference is more like a concert, which means that regardless of the means, they will ultimately aim at earning money. Lei Jun So far, the operation of Xiaomi's mobile phone has been more like a karaoke. The final profit and loss cannot be predicted."