Shanxi Guangyu: Creating a series of products to force indoor and outdoor lighting market

The four-day Guangzhou International Lighting Exhibition came to an end. At this year's lighting industry event, semiconductor lighting companies occupied half of the country. Among them, Shanxi Guangyu, a manufacturer of high-power LED light source and application products, also participated in the exhibition. Power LED grille light GY66GS, downlight GYU240TD and bulbs and other products. In the past, Guangyu paid great attention to outdoor lighting, and this time, many indoor lighting products were exhibited. In this regard, Xu Fugui, chairman of Shanxi Guangyu, said that from the recent market development, the outdoor lighting market in the second and third tier cities in China is developing very fast. Become the focus of the promotion of the Coslight market. In the indoor lighting sector, the development trend of the commercial lighting field is better. Under the impetus of the improved product efficiency and cost reduction, the market prospects will have better expectations. In the past, the main focus of Coslight was on outdoor lighting with more profit opportunities, but if a company wants to establish a long-term brand, it must enter indoor lighting that is closely related to thousands of households.

Regarding Guangyu's lighting product strategy, Dai Yu, general manager of Guangyu, said that Guangyu strives to serialize products in LED indoor lighting products. For example, Guangyu indoor lighting products have various types such as lighting, downlights and grille lights. Each type of product is also divided into different series. Suitable for corridors, offices, schools, shops, home lighting, there are 4 watts of GY35ZM models and 5 to 7 watts of GY55ZM models, as well as general lighting for offices, exhibition centers, commercial shops, banks, hospitals, etc. 5W GY4660HZM model products; as for downlights and grille lights, it is more suitable for general lighting or partial lighting in hotel lobby entrances, exhibition centers, specialty stores, etc., daily lighting in public places such as shopping malls, hospitals, hotels, restaurants, etc. GY240TD (10W ~ 40W downlight) GY4 (5/6) CTD (10W ~ 30W downlight), GY36GS (10W ~ 20W grille light), GY66GS (30W ~ 50W grille light), GY312GS (30W ~ 40W grille) Lamps and many other different types of products.

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In addition, Guangyu's lighting products include high-power LED street lights, LED floodlights, LED tunnel lights, LED factory work lights, LED landscape lights and so on. This complete product line naturally meets the needs of consumers and establishes the brand of the company. Of course, the current LED price is still relatively high, so there may still be problems in the large-scale use of the family. The main end customers of Guangyu are now located in specialty stores, shopping malls, jewelry stores, restaurants, but in the future, with the improvement of product performance and price reduction, gradually Will also enter the home market.

In addition to the serialized product strategy, Dai Feng said that Guangyu is also committed to product development and technological innovation, and has made many new breakthroughs. Such as the full application of intelligent LED lamps; the development of LED for indoor lighting on the premise of color rendering index greater than 85, the light efficiency can reach 100lm / W, fundamentally solve the technical barriers of LED used in indoor lighting. Great progress has also been made in the development of multi-chip packaged LEDs, driving the widespread use of LED outdoor lighting.

Related reading: · NVC lighting strong acquisition of difficult to change LED policy city status 2010-6-13 · LED industry plastic thermal conductive material and aluminum material comparison report 2010-6-13 · LED technology lighting 2010 Guangzhou International Lighting Exhibition 2010-6- 13 · China's LED development faces many obstacles 2010-6-13 · Tsinghua Tongfang: the future become the global LED backlight source supplier 2010-6-13 · Guangdong LED package production accounted for half of the world's "2010" ~ June Size LCD panel prices will continue to decline LED backlight panel will stop rising prices 2010-6-12 · Chen Yansheng: Enterprises should provide high-quality LED lighting products for the market 2010-6-12

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