The new vehicle builders have been unable to achieve mass production. What are some of the "checkpoints" that stop them?
"The new vehicle builders have been unable to achieve mass production. What are the "checkpoints" that stop them? In 2018, Weilai, Weimar, Singular, and other new forces of vehicle makers entered the year of mass production. However, after passing the battle of building cars, mass production and delivery were not as simple as they had imagined. Musk once said: "Manufacturing is so complicated. If there is a link, the whole process will be paralyzed. This is the mass production problem that Tesla is facing now." In a public speech, Xiaopeng car He Xiaopeng also had Frankly, “I used to think that R&D and manufacturing were difficult and delivery was not difficult, but now it is harder to find delivery than to build a few hundred units.†At this stage, the challenge faced by the new vehicle builders is not merely whether they can make vehicles, but also whether they have the ability to achieve large-scale production and delivery on the premise of ensuring quality. Then the new vehicle builders have been unable to achieve mass production. What are the "checkpoints" in front of them? Qualification In 2015, the National Development and Reform Commission and the Ministry of Industry and Information Technology promulgated the “Regulations on the Management of Newly-built Pure Electric Passenger Vehicles†to issue production qualifications to new build-up companies. From 2016 to 2017, the Development and Reform Commission has issued 15 qualifications, and in the case of “zombie enterprises†Henan Suida. After that, the approval of production qualification for pure electric passenger cars stagnated. At this time, Wei Lai, Xiao Peng, Wei Ma, Singularity, the car and the home of the new forces have not yet had time to apply for this paper qualifications. Therefore, in order to catch up with the speed of development of the industry and the speed of product launches, currently the new vehicle builders adopt three methods in mass production: 1. Qualified companies produce through self-built factories; 2. Holding a qualified traditional car company; 3. OEM production. For qualified companies, there is no doubt that there are more advantages in mass production. In terms of quality, production rhythm and other follow-up links, autonomy is stronger. For the majority of the unqualified new vehicle builders, it is a good choice to control the existing qualified automakers because the manufacturing qualifications of the traditional depots directly include electric vehicles. The last option is foundry production, such as Weilai and Jianghuai cooperation, Xiaopeng and seahorses, through the production of the first car. Due to the uncontrollability of the quality and efficiency of OEM production, most of the current methods are not favored, and some companies have been unable to mass-produce them due to this OEM model. Although various methods have advantages and disadvantages, at least they have taken the first step toward mass production. Quality control For traditional car companies, after many years of production process, standardization and systematic construction have been formed, and quality can be controlled. As far as the new forces are concerned, the establishment of a general company is less than five years. There are few companies that set up factories and set up production lines. But mass production is not "on paper," and the quality of production is still polished by practice. . Take Weilai Automobile, a relatively well-developed new force among car builders, as an example, Weilai Automobile has put its mass production vehicles in the experience store for consumers to experience. It is understood that in terms of quality, the experience of the car has been subjected to consumer Tucao: interior rough work, leather seat cover raised, uneven paint, Queen's unreasonable design of the driving space. Even on a model that will soon be mass-delivered three months later, some users have raised questions about safety: After the adjustment, the auxiliary driver will make the seat belt unable to work properly, which will have a major impact on passenger safety. As for the new vehicle manufacturers such as Weilai Automobile, there have been various problems in terms of quality. It is hard to imagine how the quality of vehicles built by other new vehicle manufacturers will be. Car system off As we all know, the emergence of new car manufacturers will further sublimate the car network, which is not only the increase in the control screen, but also includes the upgrade of the built-in system, adding artificial intelligence technology to achieve voice control, synchronous navigation, remote payment and other functions. However, the improvement of car networking technology requires not only technical research and development but also step-by-step testing and testing. When Weilai Automobile was confronted with the question of mass production “difficultyâ€, Weilai Automobile had stated that the update iteration of the car software is also a big problem. "Brush a new version of the software, you need a few kilometers, how many hours of testing, and then pick a bug, after a rectification, and then add a quick test and then release." Qin Lihong said. Sales related For car manufacturers, to achieve mass production, sales and after-sales are also a crucial link after R&D and manufacturing are completed. At present, in terms of marketing strategies, most new car manufacturers use the “experiential store + Internet + direct sales†model, and some companies still adopt 4S store sales methods. Both models have their own advantages and disadvantages. The "experiential store + Internet + direct sales" model saves the high cost of setting up 4S stores in terms of cost, and the 4S store model has more obvious advantages in consumer after-sales experience and convenience. In addition, the charging and replacement of new energy vehicles is also a major problem. At present, some new vehicle builders propose a power exchange mode, but the charging mode is still the mainstream. Therefore, the establishment of charging piles is also one of the factors that companies must consider. He Xiaopeng of Xiaopeng Automobile once said: “In order to deliver the car and then deliver it to users, we need to have reservations and sales links. We must build a huge CRM (customer relationship management system) internally and dozens of information systems. We need to open more than forty companies across the country, because each place has to deliver and we need to develop a ticket. We must have a charging station in every place, what to do after the sale, how to do maintenance... Now I feel that the pain will continue. For two years, it will continue until 2020." In a comprehensive view, for the entire vehicle manufacturing industry, from the period of building a vehicle to mass production, there is no accumulation of 67 years or more. It is indeed a lack of confidence. Each link is a difficult “levelâ€, even if it has gone through sales. As soon as the first level is closed, new problems may emerge. In addition, the NDRC's “Auto Industry Investment Management Regulations (Draft for Soliciting Opinions)†has been completed to solicit opinions, and to a certain extent, it also controls the pace of entry of enterprises. As for the new forces of car manufacturers, it is still a long way to go before large-scale production and delivery can be achieved on the premise of ensuring quality.
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