Use price to open the market Laser TV opens the road to popularization
2017 is the year of the outbreak of laser TV, the overall sales of products have increased significantly, and the laser TV industry alliance led by Zhongguancun Online has also been successfully established. However, as an emerging home large-screen product, the road to popularization of laser TV is still very long. The author believes that the best way to make the laser TV enter the living room of more ordinary users is to further reduce the price of entry-level products to an acceptable range for more users. Use price to open the market Laser TV opens the road to popularization From the high-profile appearance of three-color laser TVs to the continued popularity of artificial intelligence, many manufacturers have recently made a big fuss about product performance. It seems that only "high-end" is the only way out for the rapid popularization of laser TVs. However, I think this model is a bit top-heavy. As an industry that is just emerging, many users have not even heard of the four words "laser TV". Therefore, I believe that the primary goal of laser TV manufacturers is to expand the market as soon as possible. There is no doubt that "low price" is the best key to open the door of market popularization. To impress users with price, entry-level products need to be reduced in price The TV market has generally been weak in recent years, and the unique large screen of laser TV has injected new vitality into the entire market. However, in today's cabbage price of LCD TVs, the high price of laser TVs has prevented many people from buying laser TVs. The author once had in-depth exchanges with several users who had just purchased an LCD TV. According to them, they did consider a laser TV when purchasing, and they are eager to enjoy the pleasure of a large screen, but compared with a 45-55-inch LCD TV, the price of a 10,000-yuan laser TV is too expensive. There is too little room, so I finally chose an LCD TV. Compared with laser TV, the price of 45-55 inch LCD is more advantageous I believe that there are many friends who are similar to these users. Although they are interested in laser TVs, they eventually switched to LCD due to high prices and too little selectivity. The author regrets that users cannot enjoy the 100-inch large screen, but the loss of many potential users is a pity for the entire laser TV market. Although there are already several products priced at 10,000 yuan on the market, this is far from enough. First of all, the entry-level laser TV should also reduce the price. Of course, considering the production cost, it is unrealistic to significantly reduce the price at this stage. On the whole, the author believes that the price of the entry-level laser TV in 2018 will reach 9,000 yuan without an anti-light screen. It is more reasonable . Falling prices could speed laser TV adoption Secondly, the author believes that there should be more entry-level products entering the market, so as to give users more choices. In the author's opinion, it is more reasonable to have at least 5-6 entry-level products on the market for users to choose from, and at the same time, this can also make laser TV go faster on the road to full popularization. How to ensure product quality when prices drop What many users worry about is that the sharp drop in price will inevitably lead to the inability of product quality to be guaranteed, which will affect the user experience. I think this worry is completely superfluous. If we compare the current market price of 20,000 to 30,000 yuan laser TV with the 10,000 yuan product, the author believes that the 20,000 to 30,000 yuan product has more advantages in terms of material, workmanship and sound, but in terms of color performance due to The same is the use of monochrome laser + fluorescent color wheel solution, the color difference between the two products is not particularly big. The difference is that due to the different color temperature, the color style of the picture will be different. In terms of system, the 10,000-dollar laser TV also has an intelligent system. And in the author's opinion, the smart systems of laser TVs are actually similar to smart TV boxes, and the functions are similar. The difference is that due to the use of different video content sources, the focus of film and television resources is different, and the number of films is also different. In addition, due to better hardware such as memory, the system of 20,000 to 30,000 yuan laser TV will run more smoothly. From the perspective of movie viewing, the author believes that the main difference between the 10,000-yuan laser TV and the 20,000-30,000-yuan laser TV is that the brightness of the product is different. But there are two points to pay attention to. First of all, if a 10,000-dollar laser TV is used with an anti-light screen, as long as the shading conditions are suitable, it can fully meet the daily use needs of users. As long as it is matched with anti-light curtains and good shading, the 10,000-dollar laser TV can also perform well in the daytime On the other hand, if a laser TV of 20,000 to 30,000 yuan is used in a bright living room, the picture will still be white, and users also need to cooperate with anti-light curtains and good shading. On the whole, the laser TV system of 20,000 to 30,000 yuan is smoother, brighter, and better in terms of material and sound. However, if the user only pursues the basic viewing experience, the 10,000-dollar laser TV can also fully meet the needs of daily use, so you don't have to worry too much. The product positioning is clear and the market level is obvious As an emerging market, the current price system of laser TV is still relatively chaotic. As mentioned above, the intelligent system and color performance of high-priced laser TVs are not much different from those of 10,000-dollar products. So we might as well predict the market trend of laser TV in the future. The author believes that with the decline in prices and the increase in the number of entry-level products, the division of the entire market will become clearer and the product positioning will become clearer. This is conducive to the steady development of the entire market, and also allows consumers to choose products that are suitable for them more clearly and intuitively. The author believes that in 2018, the laser TV market will form three market levels: high, medium and entry-level. In the future, the laser TV market will form three market levels: high, medium and entry-level First of all, for the entry-level market, this type of laser TV uses a monochromatic laser light source and a 1080P resolution. The product is aimed at 65-inch LCD TVs, hoping to seize this market share. As mentioned above, if the anti-light curtain is not included, the product price will be maintained at around 9,000 yuan. The author believes that most laser TV products on the market will move closer to this price segment. The mid-end market of laser TVs will be aimed at users with higher usage needs. Such users will not be particularly sensitive to the price of the product, and they will pay more attention to the actual use experience of the product. Mid-range laser TVs will have outstanding advantages in one aspect, perhaps with higher ANSI brightness, or better color performance. And high-end laser TVs are undoubtedly specially prepared for local tyrants. 4K resolution and two-color or even three-color laser light sources will be standard on high-end laser TVs. In addition, the author believes that the screen of such products will not be limited to 100 inches, 120 inches or even 150 inches is more suitable for user needs. At the same time, high-end laser TVs will also become the core of smart homes, not just limited to watching movies and playing games. The market expands and more manufacturers join the fray With the decline in product prices and the increase in popularity, the author predicts that more brands will join the laser TV industry. At present, most of the companies involved in the laser TV industry are traditional TV manufacturers and emerging Internet brands. Roughly speaking, more than 10 manufacturers have launched their own laser TV products. Competition promotes market development, and users will enjoy better products However, according to the author, this is far from reaching the end. According to the information obtained by the author, some established daily manufacturers and well-known Internet technology companies are interested in getting involved in the laser TV industry. As more manufacturers join the battle, the competition in the laser TV market will continue. will be more tragic. Fierce market competition will ultimately benefit users However, competition is inevitable to promote development. The more intense the competition, the faster the market will develop, which is a good thing for the laser TV industry. From the user's point of view, competition will inevitably promote price reduction and product performance improvement, and the ultimate benefit is the user himself. Editor's summary: Any product needs to go through the development process from low price and low price to low price and high price. As a laser TV just started, blindly strengthening the performance will not accelerate the popularity of the product. The author believes that expanding the market as soon as possible is the primary goal of the current major manufacturers, and the best way to expand the market is to reduce the entry-level price so that more people can experience the charm of the 100-inch large screen. Only when the popularity of products increases, the entire market will become more standardized, and at the same time, more manufacturers can be attracted to join the battle. The increase in the number of manufacturers will inevitably lead to more intense market competition, thereby promoting product quality improvement and price reduction, which can form a virtuous circle. Of course, all of this is just the author's imagination for the time being. As a newly emerging laser TV, there is still a long way to go in the future. The problem 100M Switch,Fast Ethernet Switch,Fe Port,100M Ethernet Switch Shenzhen GL-COM Technology CO.,LTD. , https://www.szglcom.com
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