In 2018, it will maintain a recovery growth trend, and the annual color TV market will reach 48.63 million units
Although the real Double 11 (November 11) has not yet come, many businesses have already made frequent moves due to the fierce market competition in the color TV industry. According to data from Aowei Cloud.com, in the third quarter of this year, the color TV industry is still facing many difficulties such as declining panel prices, sluggish demand, traditional promotions, and online growth bottlenecks. The market performance is still relatively sluggish. Driven by the Double 11 promotion, the situation may improve. It is worth mentioning that data shows that in 2018, Internet brands turned against the wind and maintained the momentum of overtaking joint venture brands. In the third quarter, the Internet brand market accounted for 19.4%, a year-on-year increase of 62.5%. The joint venture brand market accounted for 14.5%, a negative growth of 31.3% year-on-year. The domestic traditional brand market accounted for 66.1%, a negative growth of 1.4% year-on-year. So during this year's Double 11, can Internet brands such as Xiaomi, LeTV, Weijing, Baofeng, Fengxing, etc. continue their advantages in the first three quarters to become popular all the way, and bring something exciting to the color TV market in 2018? The editor is still very much looking forward to it. Xiaomi TV or will take the double 11 crown Recently, Manu, vice president of Xiaomi and general manager of Xiaomi India, posted on Weibo, "Selling 1 million Xiaomi TVs in 9 months! In these 9 months, 2.5 TVs can be sold per second. The sales range from 0 to 50. It took 6 months for Wan to go from 500,000 to 1 million in only 3 months! Xiaomi is now India's No. 1 smart TV brand and No. 1 online TV brand!". It is understood that Xiaomi officially launched three smart TVs for India at the end of September this year: Mi TV 4 Pro 55 inches, Mi TV 4A Pro 49 inches and Mi TV 4C Pro 32 inches. The injection of these new products has accelerated Xiaomi to win the "honorable title" of India's first smart TV brand and the first online brand. On November 6th, on the eve of Double 11, Xiaomi held a new product launch conference on Double 11, and released a variety of Mijia ecological chain products, including the Mi TV 4 65-inch full-screen flagship version. From the appearance point of view, this Mi TV 4 65-inch all-in-one machine has a 7.5mm thin metal body, and the back is minimal and screw-free, making the overall feel stronger; at the same time, it uses a three-sided visual borderless comprehensive large screen, and at the same time 4K HDR It brings a high-quality experience with a full screen, and Dolby + DTS dual decoding brings wonderful sound shocks, making the overall viewing experience more immersive, and the sound and pictures more appealing, fully presenting the dual enjoyment of vision and hearing. It is understood that November is a big month for promotion. During the week of Double 11, it is estimated that 4.06 million color TV sets will be sold through all channels, with sales reaching 12 billion yuan. Major brands and channels have been actively preparing for the 11 November sales. According to the data forecast of Aowei Cloud, the sales volume and sales of the color TV market on Double 11 this year will increase, and Xiaomi TV may become the biggest winner in this online color TV sales. Letv TV will be the protagonist of Double 11 Zero 65 On the evening of November 1, LeTV, which was as famous as Xiaomi, released an announcement on the progress of judicial auction transactions and risk warnings of its holding subsidiary, saying that it had recently received a "Beijing Third Intermediate People's Court". "Execution Ruling", the main content is that Tianjin Jiarui, a subsidiary of Sunac, bought 26.1835 million yuan and 31.2453 million yuan of Lerongzhixin held by LeTV Holdings for a total price of 240 million yuan in an auction in September. The buyer, Tianjin Jiarui, can go through the equity modification and registration procedures with the relevant registration department with the above ruling. As Lerongzhixin is gradually separated from LeTV, the solo flight of Super TV has also become a foregone conclusion. It is reported that Lerongzhixin is the main body of the super TV business. Once LeTV loses its controlling stake in Lerongzhixin, Lerongzhixin will become a shareholding subsidiary of a listed company. It seems that Lerongzhixin has already taken off from LeTV. A foregone conclusion. During this year's Double 11, Letv Super TV gave a discount of up to 1,500 yuan. In addition, there are related service measures such as free postage, door-to-door delivery, nationwide guarantee, and seven-day no reason to return. To give back to users for their support over the years. And the preferential activities cover multiple platforms and channels such as Tmall, JD.com, LeTV Mall, Lexian Experience Store, and Suning.com. It is reported that this year's Double 11, several models mainly promoted by Letv are each with top performance and good looks, such as the recently launched Zero 65. Previously, this TV has won the Gold Award for Design and Technology Integration Innovation at the 2018 Berlin Consumer Electronics Show. During the event, you can get an instant discount of 1,000 yuan when you place an order, and then use a coupon to get a discount of 500 yuan. The Zero 65 price is only 6,499 yuan. "The TV will become a central point of our entire business in the future. With it as the center, it not only carries the function of content output, but also an interactive window in the smart home, which can be realistic and interactive at any time. Therefore, , Super TV Zero 65 will be a starting point to explore the future.†said Chen Chao, Chief Product Officer of Super TV. Whale Wind Storm In addition to Xiaomi and LeTV, there are so many Internet TV brands. In addition to the brands owned by traditional color TV manufacturers, pure Internet TV brands include Weijing, Fengxing, Baofeng, and Kanshang, which has closed down. These are gradually being marginalized. Can the brand be a blockbuster in this year's Double 11? Let’s take a look at Micro Whale first. In 2018, the young Micro Whale passed the third year of his own business and gained a high reputation of 2 million users on the Internet. The repurchase rate of nearly one-third ranks first in the e-commerce list. Its products have become the choice of younger users because of "good quality, cool products, and inexpensive prices". However, compared with the past, this year's Micro Whale seems to be a lot more low-key. And attentive friends will also find that micro whales are quietly entering our lives. For example, in the recent "Entrepreneurship Times" played by Huang Xuan and Yang Ying, whether it is Nalan's startup company or Guo Xinnian's startup company, both There are some TV and projection products suitable for conference work. Yes, these are the masterpieces of Micro Whale. For this double 11, Micro Whale has also made a great price discount. The price of the 65-inch Micro Whale smart TV is around three or four thousand, and the picture quality and content are good. Let's look at Baofeng again. On July 13, 2018, Baofeng Group released the 2018 semi-annual report performance forecast. From January 1, 2018 to June 30, 2018, it is expected that the Internet TV business will achieve operating income of 657 million yuan to 66 million yuan. 2 million yuan, a year-on-year increase of 17.22% to 18.11%. The company's Internet TV business has grown rapidly. In the first half of the year, TV sales increased by more than 30% year-on-year. In the second quarter, due to the accelerated release of new products, sales increased by more than 130% year-on-year. In other words, Baofeng TV's performance in 2018 was not bad. During the Double 11 period, Baofeng AI TV 7 performed very well. It is understood that Baofeng AI TV 7 is an AI full-screen TV. This TV is so beautiful that only the screen is left. Front frameless + glass suspension + 96% screen ratio, such a TV set in the living room is a work of art. More importantly, the double 11 price is only 2999 yuan. The last is Fengxing. In March 2017, Fengxing CEO Zhou Kunhao said that within five years, they will become the first brand of Internet TV in China. Their advantage is that they have cooperation with Oriental Pearl TV, Dragon TV and BesTV, covering popular content such as variety shows and sports. . At the same time, Fengxing TV also relies on Zhaochi, the second largest TV ODM manufacturer, and has alliances with Haier and Gome. From manufacturing, sales, content resources to hardware configuration, popular TV has its own unique advantages, which should be the source of their confidence. So what is the situation with popular TV today? According to CMM data, Xiaomi TV's sales hit a new high in June, becoming the new leader in the Internet TV industry. And popular Internet TV, in the complex market environment, the first half of the year sales surged by 154% year-on-year, outstanding results. However, regarding the news of the Double 11 event, the editor did not find any relevant promotions online. write at the end This year's Double 11, both manufacturers and consumers, are more optimistic about large-sized TVs, especially 65-inch TVs, which are the golden size. Aoweiyun.com pointed out that the direction of large-scale color TV is certain, but the speed of large-scale is slowing down, and consumers are more and more focused on choosing a TV of a certain size. Small-size color TVs are clustered to 40 inches, medium-sized segments are clustered to 50 inches, and large-sized to 65 inches. Aowei Cloud predicts that the year-on-year growth rate of 65-inch color TVs will reach 174% in 2018. Not only that, Aowei Cloud's consumer survey data also shows that 61.3% of consumers plan to spend more on Double 11 this year than last year, and have a strong willingness to spend. It can be optimistically estimated that the retail sales volume of color TVs will reach 4.06 million units in the week of Double 11. Overall, the recovery growth trend in the first half of 2018 will be maintained. The annual color TV market will reach 48.63 million units, a year-on-year increase of 2.3%, and the retail sales will drop by 8.7% year-on-year to 148.9 billion yuan. The so-called portable projector, also known as pocket projector, mainly through the 3M LCOS RGB three-color projector and decoding technology, the traditional huge projector is compact and portable, making the projection technology closer to life and entertainment. portable projector mini,portable projector 1080p,portable projector camping,portable projector with speakers,portable projector for camping Shenzhen Happybate Trading Co.,LTD , https://www.happybateprojector.com
Advantages compared with traditional projectors:
1. Small size, light weight, easy to carry.
2. Low calorific value and low noise.
3. The price is relatively cheap.
4. Most models support wireless connection through software projection.
Applicable fields:
1. Replace some functions of TV: some machines can have built-in CMMB function, or can be directly connected to the set-top box to put TV, which can be used as a 21-inch TV during the day and a 60-100-inch TV at night (Note: Because of lumen and resolution issues, lumens during the day If the degree is not enough, it must be projected at a close distance) to achieve the effect of home theater; it is convenient to move and break through the traditional film and television space. Even if you are on the mountain, you can also share today's TV series, movies, and MTV with your lover.
2. Business trip: Portable projectors are easy to carry because of their small size and light weight. When you need to display computer content or mobile phone content, you only need to connect the portable projector to achieve the demonstration effect.
3. Private space: For dormitory beds or small private spaces, in the absence of a computer, you can use a portable projector to project the content of your mobile phone to watch video pictures, etc., without staring at the mobile phone at close range.