Millet Box 3 Drops 10% for the First Time Celebrating Over 15 Million TV End-Users

In the "Millet 618 release" large-scale promotional activities, in order to celebrate the end of millet "TV + box" end users exceeded 15 million units to return users, Xiaomi TV announced today that the best-selling millet box 3 straight down 10%. The event will be held from June 1st to June 20th at Xiaomi.com, the official flagship store of Tmall Millet, and the official online flagship store of Jingdong Xiaomi. At the same time, Xiaomi's home will be available at the same time. In other words, in these 20 days, the millet box 3 only needs 269 yuan.

This is the first time in four years that the millet box has returned to the market to cut prices. On November 14, 2012, Xiaomi started the TV box category, launched the first box, and subsequently launched a new millet box, an enhanced millet box, a mini box millet box, a millet box 3, an enhanced box of millet box 3 and millet Mi Box overseas version and other 7 boxes. The millet box 3 with a straight drop of 30 yuan is the best-selling model of Xiaomi, with a market share of more than 30%.

Millet Box 3 was launched on October 27, 2015. It features a Cortex-A53 quad-core 2.0GHz 64-bit S905 chip with powerful decoding capability of H.26510bit 4K@60 frames, and true 4K decoding output with HDMI 2.0 lossless transmission. Supports 1.07 billion colors, 3+2 nuclear high-frequency GPUs, and dual-band flagship hardware such as 802.11ac WiFi, Bluetooth 4.1, and HDMI 2.0. Standard millet Bluetooth voice sensor remote control, support somatosensory games, voice search, voice control, etc., very convenient. The millet box 3 double 11 was launched at Tmall on the same day. It took only 9 minutes to announce that it had sold 10,000 units, becoming the fastest set-top box for the Tmall platform, which sold 81,000 units a day.

In terms of content, the millet box is as rich as the millet TV. Hollywood blockbusters, domestic blockbusters with a box office of over 100 million, and television dramas have recently added live content and their brilliance has continued to escalate. Has a large number of movies, television dramas, variety films, animation films, documentaries. In the American drama, sports live broadcasts and other programs, there have been major breakthroughs. Previously, Xiaomi TV and Xiaomi Box have broadcast live events such as the WCA, WCS, CSL, and HPL, the ASEAN Cup International Football Invitational Tournament, Li Shishi vs Google Robot Go World War, WPT Texas Hold'em Championships and many other major events and events. On April 25th, Xiaomi TV and Xiaomi Box’s “Golf Tennis Channel” were launched. Users can click on "Online Videos - Classifieds - Golf Tennis" on the home page of the Xiaomi TV and Xiaomi Box contents to watch hundreds of PGA Tour and four Grand Slams for Australian Open, French Open, Wimbledon and US Open. , And high-definition video of heavy events such as China Net.

At present, there are more than 8,000 movies on the Xiaomi TV and Xiaomi Box platform, including over 2,500 Hollywood movies. Xiaomi has joined hands with video partners to collaborate with Hollywood's six major movie companies and with 21st Century Fox and Lions Gate. Expand 2016 new film exclusive cooperation.

Xiaomi Box has always been the pioneer and leader of the entire OTT box industry. In the Chinese market, Xiaomi's box sales accounted for over 30% of the overall market share for a long time. On May 19th, with strong product R&D capabilities and content integration capabilities, Google entered the U.S. market in conjunction with the expectation that it will sell channels throughout the US in August this year. After the success of the domestic box, the millet box began to march into the world.

As the most popular and best-selling product in the box, Xiaomi Box 3 went straight down for 30 yuan for the first time. It was full of sincerity, allowing more people to enjoy the technology.