"Standard King" Hu Zhibiao entered the lighting industry failed (Figure)
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The factory gate of the banquet was surrounded by commercial vehicles.
Hu Zhibiao, a once-popular business man, is still relished about the "myth of the king". He was trapped in jail and was released from prison early due to active reform.
For the resurgence of Tudongshan, Hu Zhibiao entered the lighting industry and traded energy-saving lamps in Zhongshan. However, unlike Shi Yuzhu, Hu Zhibiao’s re-starting business ended in failure.
The reporter recently learned that on August 13 and 14, 2007, Zhongshan Caiyan Color Energy Saving Technology Co., Ltd., located in the industrial base of Xiaolan Town, encountered dozens of enterprise suppliers blocking the purchase of goods for two consecutive days. As a company classified in the lighting industry, it is nothing new in the industry to recover the money from the supplier. However, the color of the banquet technology has attracted a lot of attention. This is because, behind the Zhongshan City, the banquet color energy-saving technology Co., Ltd. stands behind a famous figure--Hu Zhibiao, he is a former love VCD General manager, the first generation of "standard king."
Regarding the banquet, there are many opinions in the industry. The most unified statement is that the management is not good, the capital chain has problems, and even the supplier’s payment is owed.
The reporter has a summary of the assets and liabilities of the banquet. The statistics for this form is August 13. "Look at this table." A supplier named A Fei found it in the folder on the desk. A few sheets of printed paper with the words "assets and liabilities summary table".
The conclusion is that the assets are insolvent.
The feast was born
Borrow the world with the "Night Banquet"
On January 20, 2006, Hu Zhibiao was released on parole in advance due to his good performance.
After he was released from prison, Hu Zhibiao was not eager to start a business. Just when all walks of life speculated that Hu Zhibiao was going, Hu Zhibiao quietly appeared on the day of the national release of the movie "The Banquet". This time, his title is the sponsor of the movie "Night Banquet" - technical consultant of Zhongshan Caiyan Color Energy Saving Technology Co., Ltd.
Originally, after he was released from prison, Hu Zhibiao, based on his unique sensitivity to the market, aimed at the sunrise industry of lighting and lighting. He joined several domestic famous product competitiveness research companies, went north and south, traveled all over the country, and did a lot of in-depth and meticulous market research. At the same time, visit famous masters of various roads.
In the survey, Hu Zhibiao found that the lighting industry with a market capacity of 160 billion and maintaining a 20% annual growth, but lacking a real big brand. Although some of the leading leading brands have embarked on the journey of the Volkswagen brand, their annual sales are negligible compared to the overall market demand. There is a market rule in it. When the leading brand of an industry accounts for less than 5% of the market, it can basically be judged that the industry is still immature and there is huge room for development.
In this way, with the brilliant miracle of 200 million to 2 billion created in the past two years, and this extremely intuitive and tempting investigation report, nearly ten of the mysterious sums of up to eight digits have been remitted from all over the country. Zhongshan.
September 14, 2006. The huge advertisements of "Southern Metropolis Daily", "Yangcheng Evening News" and "Guangzhou Daily" simultaneously officially announced to the world that the banquet and "Night Banquet" were simultaneously launched. As a behind-the-scenes planning consultant for the banquet, Hu Zhibiao, who has been quiet for several years, once again debuted and stood on the stage he was familiar with.
"Brand king" mode
Advertising
Following the advertisement of the movie "Night Banquet" at the premiere of the same period, the banquet quickly spread a massive advertising campaign. September 23, "Guangzhou Daily" half-page; October 9th, October 19th "Southern Metropolis Daily" back cover full version, October 11 "Yangcheng Evening News" news edition half edition... Originally engaged in planning work in Galanz After that, Liu Xianlian, who served as the director of the Northern Region of Op Lighting and then transferred to the marketing banquet, was in the article "The New Feast of the Industry", and he wrote with pride:
“A dazzling marketing approach, an advertising strategy that has never been seen before in the lighting industry, has made the banquet a hot topic in the industry for a moment... The banquet entered a traditional way as a modern martial master The peasant peasant weaving of the paradise. The lighting industry, under the calm iceberg, the volcano is bred by the arrival of the banquet. New means, new products, new strategies, new marketing models, as if destined to come for the world. Enemy, dare to brighten the sword! This is the spirit of "Liang Jian". For the color banquet, its operation on the Guangdong model market all reveals a kind of courage to the many "little ghosts" swords in the lighting industry."
This kind of propaganda campaign against Hu Zhibiao’s high-profile high-profile attack of 210 million â€œç ¸ CCTV won the king†in the past also quickly opened the door for the feast. When an industry media interviewed Liu Xianlian at the time, he wrote such a report: "In 2006-2007, the banquet has signed 53 agents and more than 200 dealers in the Guangdong area. The first batch of payments was as high as 18.5 million. Soon, the banquet It has also signed contracts with the provinces and cities such as Shanghai, Zhejiang, Sichuan, Chongqing, Shaanxi, Liaoning, etc., and the first batch of payments has exceeded 11 million. Including the province's return, the first return of the banquet is close to 30 million."
Crisis looming
Marketing bloated products lag
Under the management of Hu Zhibiao, the high-altitude advertising bombing strategy was held up, and the spectacular feast of the Wanli River was blasted for the feast. Ten shareholders looked in the eyes, happy in the heart, naturally happy to retreat behind the scenes, and authorized Hu Zhibiao to manage.
Hu Zhibiao, eager to make the company bigger, began to issue recruitment notices for elites in the industry. In just half a year, the staff of the banquet has expanded to nearly 500 people. However, Hu Zhibiao, who dared to gamble and dare to fight, took a road that runs counter to the large number of energy-saving lamps companies in the ancient town. The organization is huge and bloated. In this team of nearly 500 employees, the company is working in the production line. There are only 200 operators, and there are more than 80 office logistics and management personnel. The bigger one is a team of business personnel who once had more than 200 employees.
The advertising bombing and sea tactics in the market have won a rapid market expansion for the banquet. However, while receiving a large number of orders, the cost of the banquet has also expanded dramatically. Only one monthly salary is already More than 700,000. However, at this time, there are only three series of energy-saving lamps, brackets and ceiling lamps. The products cannot be fully supplied to the market, which is far from meeting the requirements of dealers.
Behind the fame, the deficit in income and expenditure on the financial books has gradually drifted away, and the money chain alarm has ruthlessly sounded.
Huge loss
5 million wake up company shareholders
2007, spring.
The spring in the south is far less chilly than in the north, but for the major shareholders of the banquet, the mood is as dignified as the ice on the eaves.
Although shareholders from all over the country are elites who are outstanding in a certain industry or at a certain level, they have to face the reality that they are on the verge of danger. Because each has its own independent business needs to be managed, the banquet is all looking at Hu Zhibiao, but more than half a year has passed, Hu Zhibiao, who once created a miracle of love, brought a loss of 5 million to the major shareholders. Financial Statements.
5000000? Shareholders listened, and they are anxious! Only then did he have to get out of his company and rushed to Xiaolan, so that he could use the funds of the Eight Immortals to cross the sea and mobilize their funds to save the feast, inject capital, and then inject capital. On the other hand, after two injections, shareholders gradually lost confidence in the management of Hu Zhibiao and made up their minds to replace them.
Save the banquet
Helpless flowers fall
At the time of such a crisis, Shang Mengkun took office. For the major shareholders, what is fancy is that Shang Mengkun used to be the general manager of the solar energy division of Vantage Gas Appliances Co., Ltd.
Shang Mengkun, who was also the airborne banquet, did not live up to the expectations of the major shareholders and skillfully took the overall situation. After several months of market operation and personnel cut-off, a lean and efficient team was finally re-established.
However, it is difficult for a woman to be without rice. On the evening of July 24, 2007, the major shareholders gathered together, from the noisy to the silent, and then cycled back and forth, the purpose of the discussion is still how to solve the problem of financial constraints. The goal of this shareholder meeting is to spend two months to help the banquet over the current difficulties.
Soon, there was a lot of gossip in the lighting and lighting industry: "The feast is not going out."
Such a gossip continued with the banquet for 50 days. On September 14, 2007, Zhongshan Caiyan Color Energy Saving Technology Co., Ltd. encountered suppliers to recover the purchase price. Nearly 30 vehicles of various models were stopped outside the company's gate, and the car blocked the road outside the banquet. Strictly, at the same time, the company room of the banquet was crowded with people.
Reflecting on this, the production hall of the banquet was closed, and the production line was empty. The workers who had not received the salary for four months were temporarily notified to wait for news after the unsuccessful wages.
In September 2007, Zhongshan Caiyan Color Energy Saving Technology Co., Ltd. was insolvent, and the company’s assets were paid off to the workers’ wages after auction.
Former Hu Zhibiao 
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