LeTV 120-inch TV does not respond well
DO-27 diode, DO27 Rectifier Diode Changzhou Changyuan Electronic Co., Ltd. , https://www.cydiode.com
It is reported that uMax120 is priced at 49.99 million yuan. The length and width dimensions have reached 2715.8mm, 1553.3mm (adding 1624.7mm to the base), 94.1mm at the thickest part (48.25mm at the thinnest point), and do not include the weight of the base 182kg (including the weight of the base 219kg). According to media reports, LeTV’s introduction of this large-screen TV means that it is officially entering the ultra-high-end television field. On the one hand, it is necessary for the development trend of the ecological chain; on the other hand, it is to cooperate with Hisense, Samsung and other TVs that already have more than 100 inches of television. Traditional color TV companies play games.
However, there are also industry players who say that giant-screen TV is not new and has even become a traditional marketing tool for TV makers. For television companies that operate LCD panel production lines at the same time, such as Samsung, LG and Sharp, giant-screen TVs can be a symbol of their own technical strength. For most domestic companies, I am afraid that the more important significance lies in the eyeball attraction. attention.
Jia Rong analysts pointed out that as OEM, no technology, no production line. What attracts attention from people? Is Sharp's screen technology a breakthrough? Or is Foxconn's superb level of OEM? Or is LeTV's relationship with the two companies unusual? However, compared to the promotion of mobile phones that carry the LeSports ecosystem's main platform These should not be the reasons for focusing. The only thing that LeTV can do is still to take a price to make an article, with the intention of creating a sensational effect. It really did. 
It is reported that the purchase of uMax120 adopts the same authentication system and recommendation system as luxury goods. It is not free to purchase, and it needs to be applied to LeEng Mall in advance. LeTV will do home authentication for the user to mount the TV scene, and will also make appropriate identification. The certification can only be purchased if it meets and meets a series of conditions.
Insiders believe that this TV can be placed in luxury, just because of price. The screen is bigger, but there are no highlights in other features, and the price is hundreds of times more expensive than a smaller screen with the same performance. Some netizens jokingly stated that “It is better to buy one set of LeTV uMax120 than 100 sets of millet TV 3, which can be used as a wall tile at homeâ€.
Jiarong analysts stated that uMax120 is difficult to mass-produce by hand, and it is not open to sales. It needs to apply for certification. The selection criteria is not disclosed. Can we understand that this price is actually not related to commercialization? It is basically a public relations product. So, what is the comparability between the price of LeTV and the price of similar products in the market? If there is no comparability, what is the value of Lexus?
There are precedents
We have noticed that the LeTV 120-inch Ultra HDTV is not the first example. In October last year, at the 15th Western China International Exposition held in Chengdu, Foxconn foundry Foxconn introduced a 120-inch 4K TV with touch technology, an ultra-narrow frame, and a physical resolution of 3840×2160. , equipped with Android smart system, can connect to the Internet, but also equipped with face recognition technology, can identify the gender and age of people in front of the TV. In terms of functionality, LeTV launched a simplified version of Foxconn. In addition, at the CES 2014 conference, Vizio also launched a 120-inch TV. At that time, the price was 120,000 US dollars, or about 760,000 yuan.
Analysts pointed out that, in fact, the price of 100-inch laser TVs is usually tens of thousands of dollars. LCD products have no advantage in the field of large-screen TVs. From the perspective of development prospects, laser television will undoubtedly represent the future direction of development.
In September last year, the old color television company Hisense released its first self-developed laser television product. One year later, Hisense VIDAAMAX laser TV was launched, and the 100-inch product was priced at 59999 yuan. Guangfeng's previous product price was about 100,000 yuan, and the LG laser television was about 60,000 yuan. Sony introduced a 4K-level laser television product. The price reached 180,000 to 240,000 yuan.
Poor response
According to reports, LeTV blasted a pot on the Internet immediately after the 120-inch TV sold 500,000 messages. Netizens debated the matter. The netizen said, “Let see this 120-inch TV come out, then evaluate one more winner in life to see who can afford a 500,000 TV,†“expensive scary people, big scary peopleâ€, “after the selection of mating standards to drop There is a TV."
Industry insiders believe that the reason why the price of large-screen TVs is so expensive is not because they are excellent, but because mass production technology is not closed, cost control is not solved, and market capacity is limited, resulting in huge amounts of R&D and construction expenses being amortized. Some industry experts pointed out that the adoption of “certified purchase†may also be due to the difficulty of mass production. First, the television adopts the method of placing orders. After all, this panel is expensive enough. The second reason is that sales are not visible. It will be too large, so it will not be officially opened but hand-made.
Analysts said that consumers do not have rigid demands for such products and lack professional knowledge, and the entire market has not yet formed a true cost-effective comparison system. Therefore, the general principle of "buying the essence without selling" is usually used. LeTV’s propaganda intentions seem to be frustrated, and they are suspected of being faint: Most attention has been diverted, and the real protagonist has been left out, and the object of attention has not seemed to question the public.
Jiang Wei, chief commentator on Science and Technology Live Online commented: People who have played Go know the saying “Golden Horn Silver Grass Bellyâ€. Tianyuan is located in the center of the board, although the brightest, the actual efficiency is the lowest, because there is no situation that can be used. LeTV suddenly launched a large-screen television, which has attracted a lot of eyeballs, but it seems flashy faint.