Talking about the Development of Group Purchase Website

In 2010, because the profit model was clear and the barrier to entry was low, the wind of domestic online group buying emerged quietly and quickly showed explosive growth. Today, the industry shuffled and closed down to the large-scale group purchase website - the collapse of the group treasure, F group Gao Peng mergers and acquisitions, Jingdong buy platform transformation. Some well-known group-buying websites also continued to reveal news of executives leaving, mass layoffs, and capital-strand breaks.

At the same time, according to relevant statistics, as of the end of August this year, 6,107 group buying websites have been created across the country, of which, as of the end of June 2012, 2,859 have already withdrawn from the group buying market, and the elimination rate is nearly half.

These phenomena all indicate the decline of the group buying industry. Many people in charge of the group's website have expressed that they can't see tomorrow. Even many experts predict that the group buying industry will eventually decline. However, Xiao Bian does not agree with this. Xiao Bian thinks that although the group buying industry is facing great difficulties today, it is not without a way out.

Before discussing the way out of the group buying website, let's first find out what a group buying network is. Group purchase network is a network organization platform for group purchase. It is a consumer who does not know each other and uses the “power of the network to gather people” to gather funds and increase the negotiation ability with the merchants in order to obtain the optimal price. According to the principle of small profits but quick turnover and large quantity and excellent price, merchants can offer group purchase discounts that are lower than retail prices and quality services that cannot be purchased separately.

Needless to say, this O2O profit model is no problem. Looking at the development history of the entire group purchase network and the consumers' demand for cheap goods, Xiao Bian thinks that the group purchase website is not declining, but is undergoing a shuffle, except that the cost of group purchase website operation is low, making this A large number of group buying websites have emerged in the past two years. Will result in the withdrawal of some of the sites, group purchase site will become a multi-billion market, the current group purchase site is still growing. The increasing number of group buying websites will prompt the major group buying websites to constantly improve the details of the services and pay attention to the quality of services so as to promote the soundness and development of group purchase websites. Therefore, Xiao Bian believes that at present the group purchase website is in the transition period of prosperity, although there will be pain during this period, but it is definitely not without tomorrow.