A picture reads the direction of smart TV development in 2016

In 2015, the volume of retail sales in China's color TV market was 46.74 million units, and retail sales were 1,572 yuan. OLED TV entered the “first year of product launch” in 2015, and the total retail volume reached 43,000 units, accounting for 0.1%. Although the share is very low, there is no doubt that OLED display technology will become one of the driving forces for future development.

In 2015, the market for curved TVs reached 97 models, and the market penetration rate was 2.9%. There are 34 ultra-thin TV models listed, with a market penetration rate of 1.1%. As one of the hallmarks of high-quality television, future ultra-thin TVs have great potential for development.

In 2015, the penetration rate of 4K ultra-high-definition television reached 31%, which is more than double the market share of last year. It is just around the corner to dominate smart TV. 4K ultra-high-definition television also helps TV manufacturers accelerate the upgrading of high-end products and become one of the driving forces for the growth of the TV market.


What is the size of a hot TV in 2015? Everyone knows that it is a 55-inch smart TV. In the past year, the 55-inch TV market reached 15.5, thanks to extensive market competition and a large drop in the price of large-size display panels. In 2016, the trend of large-size smart TVs will become more apparent.

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