LED "mass customization" will break through the industry's loss
In the next five years, the LED lighting industry is expected to grow at a compound annual growth rate of 8% per annum, and the market prospects are promising. But at present, nearly a quarter of companies are losing money. How to break through this strange circle? At the “2015 China Green Lighting Energy Conservation Summit Forum†held recently, some companies have proposed “massive customized production†solutions. LED lamps (light-emitting diodes) are increasingly used in public sector lighting, commercial lighting, and special fields such as medical and agricultural lighting. Tian Wenfeng, general manager of Nanjing Jingze Lighting Technology Co., Ltd., said that the latest "2016 Global LED Lighting Market Trends" research report pointed out that in 2015, the LED lighting market will reach 25.7 billion US dollars, with a penetration rate of 31%. According to the relevant national planning, by the end of the “Thirteenth Five-Year Planâ€, 80% of the lighting field should adopt LED lighting. Although the LED lighting market will continue to grow rapidly, the situation of domestic LED companies is not optimistic. Tian Wenfeng told the author that according to the statistics of the National Bureau of Statistics, in the first half of 2015, LED companies were in a state of loss of up to 579, with a loss ratio of 22% and a total loss of 1.2 billion yuan. The reason is that there are many participating companies in the market, the scale is small, the quality of products is uneven, and the price competition is too fierce. How to break through from the low-end competition quagmire of “playing mudâ€? Tian Wenfeng believes that the road to mass customization should be taken. Compared with the traditional large-scale production with low price, the products and services of mass customization have more customization links, with diversified and personalized features, enabling customers to customize lighting products according to their needs. The use of mass-customized production enables companies to achieve differentiated competitiveness and maintain relatively high profit margins. For example, he said that many industrial and mining enterprises need to be illuminated in a high-temperature industrial environment. The high temperature environment of the factory building around 65 °C can easily lead to serious light attenuation of traditional lamps and has to be replaced frequently. In response to this environment, LED lighting companies can tailor their solutions, such as the use of de-resistance high temperature modular power supply, enhance the light source tolerance, replace the heat pipe cooling, reduce the operating temperature of the whole lamp. For example, the landscape lights of landmark buildings are demanding for waterproofing, and it is difficult to achieve this effect with standardized lighting. If a customized solution is adopted, the "O-ring + sealant + special mechanical structure seal" method can be adopted to ensure that the water vapor enters the lamp body. Back cover, speaker, customizable Guangzhou Yuehang Audio Technology Co., Ltd , https://www.yhspeakers.com