It is even harder for Japanese electronics to fail in the fashion industry

Japanese products have the characteristics of cost-effectiveness, durability, and low failure rate, and coincide with the actual style of Cantonese people. Guangdong and Hong Kong have always been the regions with high domestic brand recognition. The "Lizushi" brand, which is as large as a car, is very popular among small cups of instant noodles. However, Japanese consumer electronic products in recent years can be described as different types. Their “sound” has become smaller and smaller, and mobile phones have become the most serious.

People who are interested in Hong Kong plays know that Sony Mobile (formerly Sony Ericsson) has been the mobile phone sponsor of Hong Kong TVB TVB. Almost every TVB shooting series, you can see the brand's presence. In recent years, however, from Nokia to Apple's iPhone, and then a flourishing Samsung G alaxy series phones, they are the "arcade" on the Hong Kong market. Sony, which has appeared in Hong Kong citizen television for many years, has never received this "prize."

Even more embarrassing is that even in the Japanese domestic market, the location of the king of smartphones in 2012 was taken by the iPhone. “Today, in the mobile era, Japan’s homeland has finally begun to fall on the most important product smartphones. Just ten years ago, all global manufacturers were still lining up to Japan to learn about Japan’s smart phone business model. Zhu Jizhi, executive vice president of Ketone Core City, a domestic component supplier, thinks this is a "big thing" because almost no external electronic products have become the mainstream of the Japanese market in the past half century.

This is indeed a big deal. In the author's view, this also means that Japanese consumer electronics are gradually being abandoned by the fashion world. For an electronic consumer product, being able to lead the trend is almost half as successful.

In the era of the author's student, having Sony's earphones, Panasonic's Walkman, are all at the forefront of the trend. Today's young people prefer to use Apple iPod and beats headphones. In leading the trend of consumer electronics products, Japan has fallen behind the Americans.

When the first generation iPhone appeared, Apple subverted the innovation of the mobile phone industry and brought new experiences to users that are completely different from the existing products in the market. It is noteworthy that, when almost no one would be what is iO S, A is what interested PP, they are concerned only with the appearance of the phone, and have an iPhone, and is perceived by the people around him, naturally, It has become quite a "fashionable" thing. Until now, the iPhone's fashion attributes still play an important role in promoting product sales.

And looking back C ES (each year in the United States held in Las Vegas Consumer Electronics Show) in early and just-concluded M WC (Mobile World Congress) to Sony as the representative of the Japanese brand is like a one-off games to go - - Not many eyeballs are attracted, and there aren't many media reports. As for the domestic mobile phone market, over the past decade, Japanese brands have entered and lost. From the consumer aesthetic point of view, Japanese mobile phones seem to have become less attractive.

As people continue to discuss how the Japanese electronics industry is self-proclaimed, lacks innovation and slow to respond, as a window directly facing consumers, the fashion aura of Japanese consumer electronics is getting bleak, and the catastrophes of the upstream industry chain give people more " Old feeling.

In 2013, Apple and Samsung will continue to be leaders in the trend of consumer electronics. Even if a large number of domestic manufacturers just follow the trends of big screen, ultra-thin, etc., they can also find their own position.

As for the Japanese system, although the dot design of the Japanese designer Kusama Yayoi occupied the global Louis Vuitton display window in 2012, Tokyo is still one of the important birthplaces of the global trend, but Japanese consumer electronics companies are mostly at the moment. During the chaos, loss-making losses, adjustment adjustments, and more work are abolishing personnel and shrinking product lines. And pondering the "thunders" of things, such as trying Apple-style disruptive innovation, in order to return to the throne of the fashion king, they have no time, but no courage to do it. After all, if it fails, it will get worse.