Sony exchanges the first PMW-F3 in North China

During the CCBN2011 exhibition, at the Sony booth of Hall 4 of the Beijing International Exhibition Center, Sony China Professional Systems Group formally transferred the first PMW-F3 Super 35mm full-frame hand-held camcorder in the Northern District to Beijing Wenchiqi Culture and Art Co., Ltd. The leaders of the two parties and representatives of the distributor Beijing Shengjiafei Digital Technology Co., Ltd. attended the ceremony. Earlier, Sony announced the launch of this product for the Chinese market at the CCBN pre-show media meeting on March 1.

According to Changichi Okada, Senior Director of Program Production Business at Sony China Professional Systems Group, PMW-F3 is a high-performance member of Sony's popular 35mm family, inheriting the genetics of the high-end F35 and possessing PMW-EX1R and PMW-EX3 XDCAM EX. The excellent performance of the memory card camcorder has been placed on the hope of changing the pattern of digital film production.

Fan Hongjun, vice president of sales for Sony China Professional Systems Group's program production business headquarters North Division, further introduced the features of the PMW-F3 to its customers. In particular, it installed the newly developed Exmor Super 35 CMOS imager and adopted the full-frame Super 35mm size. Can get the outstanding advantages of real 35mm movie scene relationship. He believes that Beijing Wenchiqi Culture and Art Co., Ltd. will deeply appreciate the advantages and functional features of the PMW-F3.

Chen Hua, Technical Director of Beijing Wenchiqi Dance Art Co., Ltd. expressed that he was satisfied with the high-quality picture and workflow that PMW-F3 brings. He said that in future business development, he will continue to give priority to purchasing Sony's PMW-F3 as Shoot weapon.