Midea’s “Strong Attack†Shanghai Target “Sword Fingerâ€
On May 1st, Midea Lighting officially opened its flagship store with an area of ​​up to 110 square meters in the nine-star boutique lighting city in Shanghai's largest lighting wholesale market. This will mark the largest and most comprehensive image of Midea's lighting in Shanghai. The exhibition center was formally established. Bath Mat,Shower Mat,Bathroom Mats,Bath Rugs Cixi Mingsheng Rubber & Plastic Co.,Ltd. , https://www.cixidoormats.com
It is understood that the United States has initially established nearly 30 specialty stores and shop-in-shops in Shanghai, and its channels have gradually extended from the original wholesale channels to invisible channels such as designers and engineering institutes. According to Yang Daolong, general manager of Shanghai Hanfeng Decoration, the general agent of lighting in the United States, its sales target in 2010 was 10 million yuan.
It is understood that Midea Lighting has established three production bases of light source, lamps and electricians with a construction area of ​​more than 200,000 square meters, with an annual output of 200 million energy-saving lamps and fluorescent lamps.
(Shanghai reporter Kong Jisong)
Comments: The huge development prospects of the lighting industry attract attractive companies from other fields such as Midea Group. Although they have not entered a long time, they have strong capital and good brand effect, and they are eating the market cake. 