Facebook and Omniture cooperate to promote social network marketing solutions
Facebook and Omniture cooperate to promote social network marketing solutions Sina Technology News Beijing time on the evening of March 3, according to foreign media reports, Facebook and Adobe's Omniture today announced that they will jointly launch a social network marketing solution to help network marketers optimize Facebook to make it a more suitable marketing channel. With the development of the advertising industry, companies hope to find marketing methods that can engage in more dialogue and interaction with users. The cooperation between Facebook and Omniture will help companies establish contact with more than 400 million active users on Facebook. Companies can better understand the effects and returns of investing on Facebook and optimize them. Marketers can also integrate Facebook into a unified multi-channel marketing campaign. The two companies will initially focus on the most basic needs of online marketers: to automate the purchase of Facebook advertising space and to obtain data on user participation on Facebook. Marketers hope to contact users interested in certain content and promote related content, products and services. Through the cooperation between the two parties, Omniture users can use Omniture SearchCenter Plus to purchase advertising space on Facebook, which makes it easier to manage advertising expenditures and compare the advantages and disadvantages of advertising on Facebook and other media channels. Marketers also hope to build and maintain user loyalty through Facebook. Through the cooperation of both parties, Omniture users can generate reports to view the effectiveness of advertisements for certain specific elements, such as Facebook pages and applications. Users of Omniture have already started to do so. For example, EA has invested in the field of social games, hoping to become a leader in cross-platform social entertainment. The antenna assembly harness are passed heat and other kinds of tested.
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