Why can't smart homes reach the trillion market expected?
The trend of intelligence leads the wave of consumption upgrades. It is increasingly difficult for mediocre household products to satisfy consumers' pursuit of an ideal smart home life. The huge market potential of smart homes has attracted many companies and is fully prepared to seize this cake. However, the flames of the smart home industry just around the corner have not formed a prairie fire. The effect that manufacturers expected at the beginning does not seem to have appeared. The road to popularization is bottlenecked, and the intelligent industry chain urgently needs to be upgraded and improved. At the "Smart Home + AI Scenario Application" Summit Forum at the 2018 Guangya Exhibition, Li Liqing, Chairman of Fujian Beile Intelligent Technology Co., Ltd., Liu Kun, General Manager of Shenzhen Lihe Microelectronics Co., Ltd., Zheng Huangbin, Vice President of Ziguang Internet of Things, LivingLab Life Li Mingqiao, the executive director of Experimental China, and Xiang Zhonghong, the founder of Qianjia Zhike, used their rich experience in the smart home industry for many years to discuss the value upgrade of the smart home industry chain. With the tightening of national macro-control and the transformation and upgrading of the real estate market, the introduction of smart homes by real estate developers has become a matter of course. It is understood that of the current sales channels of smart homes, 80% are used in real estate channels and 20% are used in retail channels. It can be seen that real estate companies have risen to major customers of smart home companies. In addition, according to the ranking of the ten successful marketing models of the smart home market in my country, the number one smart home marketing method is the cooperative marketing method with real estate. With the increasingly close cooperation between smart home manufacturers and real estate manufacturers, the views of real estate manufacturers on the implementation of smart home projects have also changed greatly. According to the introduction of Livinglab Manager Li, in the early years of smart home products, real estate manufacturers focused on how to increase the value of the product to increase the unit price of the product, and preferred how to realize the intelligence, but now it is more focused on the overall structure of the product. And the user experience, pay more attention to future development. President Li of Belle Intelligence believes that the changes in the concept of real estate vendors can be attributed to two aspects. First, smaller but more pragmatic real estate companies will focus on implanting some smart connections in their houses as ideas to improve the selling points of their products and provide users with new life experiences; second, relatively professional real estate companies, It will use a platform-based approach to focus on how to improve the new quality of life, life philosophy, and bring users a brand new home experience. Tsinghua Unigroup has done many related projects in smart home projects. Mr. Zheng believes that developers are most concerned about the value that smart home products and solutions can bring. The value can be divided into two levels. First, right Does the sales help. How many smart home products a household implants is not the focus of their consideration. Developers consider smart home products on a large scale. Second, the stability of the product. From the perspective of users, the product experience is especially important for developers, and stability ranks first. Mr. Liu of Lihe Microelectronics said that on the one hand, the problems of the products themselves need to be improved and resolved. As a consumer-oriented product, smart homes cannot communicate with each other, and there are still problems in connection. When buying a smart device of a certain brand, you can only buy one, and you cannot control the other. There are many problems with consumers' choices. In addition, the communication connection problem, many physical factors hinder the connection problem, no matter how perfect the appearance of the product, if the connection problem is not solved, it will be a failure. On the other hand, local manufacturers make purchases and compulsory installations for their own purposes. They do not impose demands on the products. As for how consumers use them in their daily lives, they do not have a deep understanding of how they are used, resulting in a poor user experience. On the one hand is the trillion-scale blue ocean market, on the other hand is the after-sales service that is hindering, it is undeniable that the smart home industry is in such an awkward position. Qianjia Zhike said that in the to C link of the supply chain, the manufacturers or local partners can solve the product problems of local users in a relatively timely, convenient and centralized manner. The localized services for non-local users are still Industry shortcomings. President Li of Belle Intelligence believes that there are two problems in the smart home industry. One is the lack of good products, and the other is that they are not able to provide services and marketing. Customer service is the closest link to customers. Only a good dealer and a good service system can improve the quality of product trials and strengthen the user's brand stickiness. According to Mr. Li, the service training center established by Beile Intelligent provides a large amount of training for dealers, and provides special services for places with weak service capabilities, and strives to improve user service links. For smart home terminal products, Livinglab Li believes that when it comes to customer service, a core point of view is that the technology of channel vendors can serve our customers well like manufacturers. According to Mr. Li, Livinglab adopts a split-and-advance method in this regard, which is to gather channel vendors within a certain range, share channels and share designers. Single distributors and agents do not have this ability, and the headquarters itself only has technical personnel. , So that the dealers and technicians of the terminal can grow, so that our products can truly reach thousands of households. The so-called lack of smart home talents is actually a misunderstanding of the smart home industry. This is a special industry that requires more channels to integrate. Lihe Microelectronics General Manager Liu believes that to improve the user experience of smart home products, one is the gateway problem. If the upstream communication connection problem cannot be effectively solved, the terminal product experience will definitely be poor; one is that smart home products should not be brought to consumers. With additional troubles, smart homes still have a lot of room for improvement in terms of services and products. In addition to focusing on the development of the product itself, manufacturers should also focus on the integrity of the service system to create a complete intelligent industrial chain. A mature industrial chain should be a perfect combination of to B to C. For the smart home industry, to C is already a shortcoming that needs to be solved urgently, but it is undeniable that this is a slow job. Before the price and user experience of smart homes are sufficiently attractive, most consumers will not completely replace the entire home system for the newly added smart applications. How to control the user service is a problem that manufacturers should think more about. As a brand-new industrial chain, smart home is a very difficult process in itself, and it also has a long way to go. But one day, it will quietly integrate into people's lives in the most ordinary posture, because this is its ultimate destination. earphones headphones headsets earphones headphones headsets Shenzhen Linx Technology Co., Ltd. , https://www.linxheadphone.com