Li Haiqing: Dolby is one of Changhong's most important partners
Consumption upgrade is a concept that will be mentioned in various fields in the past two years. In terms of televisions, the most important change brought about by consumer upgrades is that users have higher and higher requirements for product quality and sound quality, which also promotes the overall development of the television industry. High-end, quality transformation. Changhong, as a representative of domestic TV brands, is strongly associated with Dolby Laboratories, bringing to consumers a host of new television products that are shocking to the audiovisual experience. Dolby Business Strategy Director - Zhou Hui (right) Recently, I also had the privilege of coming to Changhong's headquarters in Mianyang, Sichuan Province. I had an exclusive interview with Mr. Li Haiqing, Director of Product Planning Department of Changhong Multimedia Industry Company. Let's take a look at his views on the cooperation between Changhong and Dolby, and the future development of Changhong TV. trend. Dolby Vision and Dolby Panorama for Changhong TV Enabling Changhong has a lot of TV products equipped with Dolby technology, which also makes Changhong TV in the picture quality, sound performance has been significantly improved. In this regard, Minister Li Haiqing believes that Dolby Vision is currently the world's best HDR technology and globally recognized HDR imaging technology. The most important factor in the image quality is contrast and color gamut. The Dolby Vision solution provides complete dynamic range data, ensuring that the picture presented on the TV is more realistic and the colors are more abundant. He believes that according to the traditional picture quality standards, the picture displayed by ordinary TVs cannot be truly natural, but is transmitted to the terminal's display content after being compressed by the camera. Because the original data is not the same, and the codec technology used in the subsequent transmission process is not the same, resulting in the final display of the TV is not a real picture. The Dolby vision is a complete solution from data encoding to transmission. It will allow televisions to restore the landscape seen by the human eye to the maximum extent possible, and the content presented is also closest to the real world seen by the human eye. For the Dolby Panasonic sound technology, Minister Li Haiqing stated that because the TV design is limited to the overall volume, area, and volume, it is not possible to use the 5.1-channel, 7.1-channel, or even 7.1.2-channel sound channels as professional loudspeakers. The benefit of Dolby Surround is that it can expand the entire sound field. The channel of the TV is generally on the same plane. The sound field that the user sits in this position is pushed from a plane. The great advantage of Dolby's panoramic sound is that it can give a three-dimensional feeling. Dolby Pan sound is very accurate in positioning the sound object and can reproduce sound position and trajectory. Although the sound comes from the front of the TV speakers, the virtual sound makes people feel as though the sound is from the left and right or even above. For example, a helicopter in the TV picture flies over the top. With Dolby Pan, you can feel the helicopter flying over you. Even when sitting at home and watching TV, it is possible to obtain a theater-like experience, which is the biggest improvement of Dolby Vision and Dolby Panorama for Changhong TV. · Changhong TV + Dolby technology can bring a cinematic experience Ultra-high-definition is an important trend in the future development of the television industry. Minister Li Haiqing believes that the depth of cooperation between Changhong and Dolby provides users with the enjoyment of similar theaters, refreshing everyone’s perception of television audio and video experiences. TV transitioned from the earliest CRTs to very thick LCDs to ultra-thin LCDs. This change brought us a change in product form, but the most essential requirement for users to watch TV is still the audio and video experience. Changhong uses Dolby Vision and Dolby Panorama to refresh the television viewers' perception of the low contrast or thin sound of TV screens. They feel that the original TV can be so beautiful and extreme, and the sound and picture quality are outstanding. Let users get a theater-like experience at home. · Changhong and Dolby will launch more in-depth cooperation in the future Changhong recently released a new series of CHiQ TVs, Q5T, Q5E, Q5R and Q5A series. All of them carry Dolby related technologies. Minister Li Haiqing stated that Changhong has been working with Dolby for a long time, aiming to bring better audio and video enjoyment to everyone, and there will be more innovative technologies and products that will be used in the future to reach more consumers. For this year's new television, Changhong, Minister Li Haiqing said that the CHiQ-Q5T is the main push product this year. It is equipped with Dolby's panoramic sound technology, and also has artificial intelligence technology, allowing users to use their own TVs more quickly and easily. At the same time, this year happens to be the World Cup. In order to better enjoy the feast of the World Cup, Changhong has made visual low-light blue light processing for Q5T TVs so that when people watch TV for a long time, they will not damage their eyesight. The CHiQ-Q5R TV uses the Dolby Vision and Dolby Surround sound technology and has also collaborated with Swarovski in design. Changhong hopes that this product makes everyone feel not a cold machine, but part of the home environment, or a member of the family, so that users can better use this product, it can also lose the remote control Let Q5R completely obey the user's command. · Future TV market audio and video experience is still an important user demand Regarding the development of the TV industry in 2018, Minister Li Haiqing believes that the most essential element of TV is still the quality and sound quality. At present, more and more products are trying to improve the user's audio and video experience. In this regard, Changhong will continue to cooperate with Dolby and adopt the latest innovations to make better products. Other household electric appliance gree , https://www.greegroups.com
Changhong Multimedia Industry Company Product Planning Director - Li Haiqing (left) 
Dolby Vision can present true, colorful images 
Dolby Atmos brings an immersive audio experience 
Changhong CHiQ-Q5R TV with Dolby Vision and Dolby Panorama