Don't let artificial intelligence become the "gimmick" abandoned by consumers
While scientists and philosophers are still discussing that artificial intelligence is a blessing or a curse for humanity, we must already look at the current situation - to promote the artificial intelligence technology of color TVs and other products in the spirit of "big fearlessness," and what is the development of the market? Blessing is a curse? The very beginning of artificial intelligence Recently, a paper uploaded to the website of Cornell University has attracted a lot of attention. This paper entitled “Intelligent Intelligence Evaluation and Intelligence Level Study of Artificial Intelligence†was published by 3 Chinese Academy of Sciences Virtual Economy and Data Science Research Center. Authors of Chinese scholars, researchers have established a standard model for artificial intelligence and analyzed the levels of artificial intelligence in systems such as Google, Microsoft, Baidu, and Apple Siri. The research team tested the IQ of the artificial intelligence system twice in 2014 and 2016 under the standard model. The results show that although the IQ of the artificial intelligence system has made great progress in two years, the two IQ companies still have the first google. There is a gap between the 6-year-old human child. In addition, this paper divides the artificial intelligence into 7 levels according to the standard model, and AlphaGo is only at the third level. In other words, the blazing artificial intelligence is just trying and fumbling. Although initial success has been achieved in the application of the underlying technology, there is still a long way to go to "interact" and "implement interaction." Artificial intelligence TV, roadblock and long As a home appliance company at the forefront of smart homes, artificial intelligence technology is an inevitable choice for achieving human-computer interaction. Enterprises are investing huge resources in this area for research and development, and many companies will even be initially applied to products. Interactive control technology is used as a selling point for artificial intelligence. In this process of research and development and application of parallel artificial intelligence exploration process, the television industry is trying to become the core entrance of smart home, and the television that sells artificial intelligence also seems to be "a spring night", blooming everywhere. However, the current artificial intelligence technology is still in the exploratory stage, so there are very few televisions that can truly reflect artificial intelligence. The artificial artificial intelligence television has not been hit, and it has already flooded the market. Let us briefly review the development of artificial intelligence TV. On July 28, 2016, Changhong was the first to release the world's first artificial intelligence TV, Changhong CHiQ artificial intelligence TV Q3R. The concept of artificial intelligence television first appeared in the market. Since then, many TV brands have responded by introducing artificial intelligence TV products. According to the statement made by more than a dozen brands that claim to be "artificial intelligence," television has entered the era of artificial intelligence, and more intelligent interactive control can win consumers' hearts. So, is that true? According to the definition in the 2017 AI TV White Paper released jointly by the China Electronic Chamber of Commerce and JD.com, the essence of AI TV is to “accept user instructions through sensors, rely on basic applications and basic data platforms to identify and understand user goals, and provide feedback. And processing.At the same time, relying on the perfect technical logic and big data operation, combined with deep learning algorithm, analyze user habits, master user preferences and behavioral logic, in order to achieve more accurate interaction and personalized content recommendation.†If the artificial intelligence TV products on the market are screened according to this definition, the products that meet the requirements can be said to have not yet appeared. Taking the most current "artificial intelligence" function voice control on the market as an example, products that can be quickly responded and accurately recognized are rare, and products that can perform slightly more complicated operations such as "selecting a movie in another video APP" can be completed. Almost nothing - to know that such manipulation can be easily accomplished with a remote control. If our "artificial intelligence" is far from being able to replace the remote control, will consumers favor it? The answer is quite obvious. In fact, with the rapid advancement of Internet technology and the yearning for smart homes by consumers, the technological trend of using artificial intelligence as the path and the Internet of Things as the carrier has become apparent. All areas of the industry are struggling forward under this trend, and the development of artificial intelligence technology is changing with each passing day, but at least for now, the artificial intelligence applied to various household electrical appliances is still extremely immature. Still taking the smart TV, which is regarded as the core entrance of smart homes, as an example, the current artificial intelligence on TV is mainly based on speech recognition, but it is usually expressed as voice control. It should be noted that voice control is not only primary voice recognition, but more importantly, it has the ability to understand the semantics so that normal dialogue with TV can be achieved. The capacity of the artificial intelligence TVs that have been released so far is not enough. In addition, whether it is image recognition or the selection of content sources, the selection of Internet resources, the selection of game software, etc., are far from satisfactory, and public opinion controls the entire smart home after human-computer interaction. Therefore, for the television industry, no matter what the current so-called artificial intelligence is iterated to several generations, there is still a long way to go from the ideal state. However, such a long-term exploration road should be based on a deliberate zero-distance interaction with consumers. Feedback, and not exaggeration, makes artificial intelligence a selling point and a gimmick. Do not be abandoned by consumers Seeing the annual Double Eleven World War to be staged, the concept of purchase of many TVs has been hyped up. For the television industry, which has been mired in homogenous competition for a long time, artificial intelligence can be considered as a differentiated competitive advantage. We have already seen The symbol of AI is flying in the sky. However, this is a real danger signal for artificial intelligence televisions. When conceptual imitation and speculation false concepts become common problems in the artificial-smart TV industry, when the user experience such as slow voice response, low recognition accuracy, and inability to accurately execute instructions has been spread all over the “buyer reviewâ€, artificial As soon as intelligence has not reached the outlet, there is a danger of slipping into the abyss. Excessive artificial intelligence technology that is far from being ripe for hype is very unfavorable to the healthy development of the smart TV industry. On the one hand, it will impact manufacturers who are genuinely prudent to face consumers and concentrate on research and development of artificial intelligence technologies. On the other hand, it is too low a reputation for experience. It will have a devastating impact on consumer confidence in the artificial intelligence market. Looking back at the history of the development of the television industry, it is not difficult to find that concepts such as 3D and CRT rear projection have been extremely popular, and even today the industry still believes that 3D is a trend, but consumers have completely abandoned these concepts. And now that artificial intelligence is making a mistake again? For consumers, the price of artificial intelligence TVs is significantly higher than that of ordinary smart TVs. Consumer confidence is based on curiosity and trials and is actually very fragile. Whether it is to protect consumers or protect the reputation of their own brands, companies should adopt a very cautious attitude on the concept of artificial intelligence, and patiently increase the practicality and compatibility of artificial intelligence technologies at the application level, so that they can make progress. Artificial intelligence has truly become a new driving force for companies to win the market.
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