Who will be the new CEO of LeTV when he leaves for 5 months?

After Jia Yueting, LeTV's second CEO may have to leave.

Yesterday, it was reported that Liang Jun had submitted his resignation in recent days. "Chinese Entrepreneur" contacted him at the first time. The reply he got was that he "rested at home for some time" and he did not give a reply on when to return to work.

Subsequently, Internet TV practitioners confirmed in the circle of friends that Liang Jun will indeed leave the company, and commented that "LeTV will end her life." He was also transferred from the LeTV market, senior vice president of marketing communications and LeTV to the new CMO champion.

LeTV's departure is not new, but the departure of Liang Jun is undoubtedly worse for the precarious music. Liang Jun and Ren Jun are the new executives appointed by Sun Hongbin, and especially Liang Jun, who was once highly hoped by Sun Hongbin. He is one of the top three senior executives of LeTV. The CEO of the network.

In analysing the reasons for Liang Jun's departure, the media invariably pointed to Zhang Zhiwei, who changed the post of LeTV's new CEO to squeeze out Liang Jun.

"In fact, there is no relationship." Zhang Zhiwei himself responded to "Chinese entrepreneurs." On September 13th, LeTV posted a personnel announcement and appointed Zhang Zhiwei as Levision’s new CEO and LeTV’s senior vice president, reporting to Liang Jun.

"The business and the team are gradually rejuvenated, and hopefully this season can restore liquidity." Zhang Zhiwei described the current state of work. Zhang Zhiwei, who was originally a sales person, was in Jingdong. After joining LeTV in 2013, he was responsible for LeEco's new e-commerce sales. After that, he built Lepar, the LeTV sales channel.

At the end of last year, Jia Yueting issued an open letter and sales made the first adjustment of the organizational structure. The establishment of music as ecological sales and service platform (China), by Zhang Zhiwei. As Jia Yueting gradually withdrew from the management of LeTV and the admission of Sun Hongbin, this platform soon became a virtual one. In May of this year, LeTV had an adjustment, and Leung, the then president of LeTV, announced that Super TV had an omni-channel sales function. Return to music to the new. After adjustment, Liang Jun directly supervised the sale of super TV. The next development is Zhang Zhiwei's appointment to Levision as the new CEO in September.

However, some analysts believe that Liang Jun’s resignation was not an oversight by Zhang Zhiwei, but LeTV did not really have the money.

At the beginning of this year, when Sun Hongbin took over LeTV, he chose three businesses with the best cash flow: LeTV, LeTV, and LeTV. In particular, LeTV has always had a good cash flow. However, this business did not quickly turn over from a low tide, but it failed.

According to data from China Excel, LeTV's sales volume from January to July this year accounted for more than 50% of the year-on-year decrease, and during the period of “618” e-commerce sales, sales volume dropped by 57% year-on-year. Analysys data also shows that LeTV’s active users have gradually declined in the past few months, from nearly 60 million at the beginning of the year to less than 35 million in August.

LeTV's performance in its biggest annual e-commerce campaign in 919 is not satisfactory. Last year it sold 576,000 TVs in 15 hours, but Ove Cloud Network data shows that in the 39th week of this year (September 18-September) On the 24th, sales of LeTV were no longer in the top ten and total sales were ranked tenth.

In the face of such achievements, Sun Hongbin obviously cannot be allowed to deteriorate as the chairman of the board. Liang Jun's departure may be related to Sun Hongbin's dissatisfaction that he is unable to lead LeTV's performance on the right track.

In July of this year, when Liang Jun accepted an exclusive interview with “Chinese Entrepreneur”, he said that “the core of LeTV's future ecology is content and television.” It also stated that LeTV’s new future will be injected into the listed company system to maximize its benefits. “LeTV will want to become a new company with cash flow, profitability and sufficient market value. It is not enough to rely on LeTV alone. We need to let content and TV cooperate.” Liang Jun said that the fastest in 2019, LeTV The new will be injected into LeTV, but things have not yet been finalized.

Before he served as CEO of LeTV, Liang Jun was mainly responsible for LeTV’s creation and was not familiar with the LeTV business. Before Sun Hongbin decided to invest in LeTV, the two parties had already agreed to seek the right candidate for LeTV CEO. “Afterwards, Jia Zhan and Sun Zong looked for me, and he was hesitant because he wanted to concentrate on LeTV.” Liang Jun said.

When others asked him if he was the surname or the surname Jia, he replied calmly. “I am neither a surname nor a surname. My surname is Le. They love to talk and I don’t care. I’ll do my bit. Because I did not serve Jia Yueting, nor did I serve Sun Hongbin personally. I serve this company."

Even this position seems to him to be a firefighter. "I told others that I was a temporary CEO. I have to sort out my debts, emotional debts, and commercial debts. I have to sort out my debts. This CEO is not good." Liang Jun LeTV CEO this position only spent less than 5 months.

Five and a half years ago, Liang Jun left Lenovo and Jia Yueting to complete the process of LeTV from 0 to 1. In the past few years, LeTV has been the leader of Internet TV.

Liang Jun highly evaluated Jia Yueting. “Jia Yueting’s business is definitely not an investment. He spends his time in it.” When the e-commerce sales were started, the two men studied the e-commerce platform at the time. “Every Saturday and Sunday afternoon All of them are researching, and they die out a bit. Can you imagine a chairman who is not doing anything else and studying these things every day?"

After Sun Hongbin entered the Lord, the outside world had speculated that his “control desire” was strong, and it was not easy to run with the original LeTV high-level. When evaluating Sun Hongbin’s style of doing things, Liang Jun thought that “it was very decisive to deal with things and it was very clear and risky. Can take urgent and powerful countermeasures."

In that interview, when asked about his role as the CEO of LeTV, Liang Jun replied, "First, I must first let the company go down; second, let the company become a respected company. A reputable company means, in other words, that the funding problem has caused all parties' commitments to be honoured. Through my efforts, the value of the shareholders of the board of directors has been dug out as much as possible, and the superior company system has been stabilized first. Since then, the focus has shifted to the future. There is an opportunity to become a leader. Third, the final result of a company actually depends on people. In the end, I want to form a new management team with a core system. We will work together to overcome difficulties and expand our business in the future."

After 3 months of saying this, Liang Jun chose to leave LeTV. Who is the new CEO of LeTV?

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