Strongly attack overseas Hisense to be China's color TV world business card
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In the color TV industry, the proportion of color TVs made in China accounts for 60.3% of the world's shipments. China has become a truly global color TV manufacturing center, but there is still a gap between foreign brands such as Sony, Samsung, and LG in brand building. How to grow from bigger to stronger, and gradually establish brand value, build the world name card to become a new thinking of China's color TV industry.
Hisense plans to build a brand beyond the product
On June 7, at CES Asia, which showcased the value of innovative industries in the Asian market, China Color TV’s “first brother†Hisense officially released its N8700 series of ULED overseas new products. As the official TV of the 2018 World Cup, the series will be in the UK, France, Germany, Italy, South Africa, Japan, and other 30 countries and regions around the world are listed and sold. This has become a landmark product of the Hisense Plan. 
In April this year, the plan of Hisense Pipa officially stated that the core is that China's color TV industry is not only to create a series of Chinese original high-end products for the global market and users, but also to take the high-end strategy to enhance the core competitiveness of Chinese enterprises on the world stage. Create a world name card for China's color TV. 
Around the plan, Hisense conducted a series of layouts from the product to the brand. Since last year's embarrassment of the European Cup, this year spent nearly one hundred million US dollars to sponsor the World Cup, with strong marketing in the sports end, Hisense has tasted the sweetness of the brand's internationalization. In the first quarter, Hisense’s overseas brand revenue soared by 40.9% year-on-year, of which TV brand revenue increased by 31.2% year-on-year in the first quarter. The impact of brand awareness on sales has once again been verified, and it once again proves that the road to brand building has to go no matter how difficult it is. 
Brand building does not happen overnight. In the color TV market, Hisense has to face the strong siege of Samsung, Sony and LG. Different from the past, Hisense became more confident in the process of internationalization, because behind it is the dominance of China's color TV market in the past 14 years, as well as its ability to rank among the world's top three leaders.
The best business card from creation to innovation and technology
In the color TV industry, the debate over the next generation of display technology has never stopped. Whether OLED or QLED, ULED, each camp confrontation, competition is fierce. In contrast to the sound volume of different brands, Hisense communicated its technology roadmap to the outside world in a clear and calm manner: In the large screen, laser display is the future direction, and the integration of ULED and quantum dots on the screen is Mainstream trend. 
Hisense's self-confidence and calmness derive from its commitment to innovation and technology. As we all know, in the domestic brands, Hisense is one of the few technical schools, adheres to independent brand building, and is taking the high-end route. The hardships and investments of the previous period finally paid off in return for a long time. In 2015, the world’s first image quality enhancement technology ULED based on LED LCD TVs unveiled at the CES exhibition in the United States, opening Chinese companies to participate in the definition and leading of the global TV display technology. Subsequently, this technology was recognized and responded to by global giants such as Samsung and Sony. . 
Since Hisense launched the ULED 1.0 TV XT900 series in March 2014, it embarked on the ULED high-end road. ULED is China's autonomous display technology developed by Hisense after 7 years. Since then, the development of ULED display technology has entered the fast lane. In December 2014, ULED 1.5 generation products applied high peak brightness high color gamut module and backlight partition control and Hiview. The 2nd generation technology of the picture-based image engine improves display performance compared with ULED 1.0 products and also leaves behind similar products. The newly released Hisense TV series has been equipped with ULED4.0. Due to the adoption of quantum dot technology, its color gamut can reach 80% BT2020, and its 1000nit ultra-high peak brightness is the industry's attention. 
In the field of super-large screens, Hisense laser TV has now taken the lead. Data shows that in the first quarter of this year, Hisense laser TV accounted for 55.83% of the large-screen market of 85 inches and above, making it a worthy king in the ultra-large screen market. What's more, Hisense Laser TV currently has 217 core patented technologies and has completely independent operations from R&D and design to complete machine manufacturing. In April, Hisense released the world's first 88-inch ultra-short-focus 4K laser television. Hisense has completed the full coverage of the 88 to 120-inch ultra-large screen market. With the 4K and wide color gamut technology, it refreshes the new experience of the large-screen television. Hisense has also transformed itself into a technology leader and standard setter from technology chasers. 
The color TV industry in China needs a world business card. This business card should be printed with keywords of innovation, design, and technology. Hisense is using the 璀璨 project to push ULED+ Quantum Dots and laser display technology to the world and showcase China. The charm of "intelligence".
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