[Annual Meeting] Philips Lumileds Zhou Xuejun: Packaging Diversification
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"The future can not be part of the package to reduce costs is critical to reducing the overall cost of doing business. And the LED customer demand has been very complicated, these are the opportunities PHILIPS LUMILEDS." PHILIPS LUMILEDS Zhou Xuejun, director of the Asian Pacific market in the afternoon of 12 micro The title of the "The Great Strategy of the Industry" was expressed at the conference. 
Zhou Lujun, Marketing Director, Philips Lumileds Asia
In the case of Philips Lumileds, the previous high-power product was Philips Lumileds' source of all business revenues for LED lighting. With this, the new product line of PHILIPS LUMILEDS, Frans van Houten, was completely broken. The company announced that it will turn to "integrated LED manufacturers" and began to deploy two years ago.
“At present, Philips Lumileds has a full range of large, medium and small power devices, which can provide various types of products including COB, HV, flip chip and UV.†Zhou Xuejun revealed that the company will launch further after launching the white series in June. Part of the small lumens COB products. In addition, a very large number of 2835s currently used in LED tubes will also be introduced.
In 2014, China's LED packaging industry as a whole steadily developed. The expansion of production capacity in the packaging industry is also significantly higher than in 2012-2013. Compared with the previous two years, the proportion of expansion of the large and medium-sized packaging enterprises with a production value of over 100 million in 2014 accounted for more than 60%. The expansion of SMEs is more cautious, the market performance is more competitive, and the industry's gross profit margin continues to decline.
"If the LED future is lower than the unit price, it will be finished. We believe that the LED industry is not a race to the bottom, but the effort to climb the peak." Zhou Xuejun believes that the current number of LED packaging companies is large, but the scale is small, I believe After the natural elimination of the market, the total number of packaging enterprises will decline, but there will be a group of elite enterprises.
At the same time, with the intensification of competition in the packaging field, packaging companies are constantly seeking multiple segments. Diversified industrial chain demand has made it impossible for packaging companies to rely on single cells to meet all orders in the market. New technologies such as EMC packaging and chip-scale packaging have gradually emerged in the market.
"Packaging diversification is a new normal. We must strive to better match our customers and provide corresponding devices according to customers' needs." Zhou Xuejun said that no matter how the future trends change, how should the cost of enterprises be reduced, and the pursuit of light quality should be It will never change. 