Lack of independent property rights and innovation awareness Guzhen lighting is difficult to get rid of "plagiarism"

On October 20th, the "China International Lighting Design Contest" held at the 11th China Guzhen International Lighting Fair and LED Application Show released 50 works of the finalists.

Yuan Songhua, deputy mayor of Guzhen Town, stated that China is a major country in the production and export of lighting fixtures. However, domestic lighting manufacturers have been in the imitation stage for a number of years, and they lack proprietary rights to form world-class brand enterprises. The organizer wants to take this design competition to promote the independent innovation awareness of domestic lighting manufacturers and improve the design ability and level of the lighting industry, so as to enhance the international status of the Chinese lighting industry.

Foreign exhibitions forbid Chinese to take pictures Russian purchaser Lalisa began purchasing lamps in the ancient town in 2007. She said that the disadvantage of the ancient town lamp is the lack of its own design, and many lamps are copied from other countries' popular styles.

Larisa said: "Last year, our company had cooperated with an Italian lighting manufacturer. When Italian manufacturers visited the store, they saw the lamps that we purchased from the ancient town. They asked us to terminate the cooperation because there were three of them. The lights were copied by the ancient town and they were unwilling to exhibit with the town lights."

Miss Li, the client manager of Guangzhou Yingkai Exhibition Co., Ltd., introduced that one of his company's main tasks is to organize domestic manufacturers to attend exhibitions abroad. According to customers, lighting is prohibited in countries where Italy, Germany, and France are famous for lighting design. Chinese take pictures. Miss Li said: "It is afraid that Chinese manufacturers will copy their designs."

At the 11th China Guzhen International Lighting Fair and LED Application Expo, many lighting-based companies responsible for export acknowledged the existence of plagiarism abroad.

The manager of Zhongshan Guanguan Lin Meixian said that the company will refer to foreign popular designs in lighting design and then modify it. Many foreign manufacturers require patent certificates when they purchase goods. In fact, the “drilling on” foreign design and the modified lighting design can still apply for appearance patents, so such “inspiration” is not illegal.

A person in charge of a large-scale lighting factory in Guzhen introduced that a column lamp exhibited by the company at the Light Fair had a “learning” in its design, but after “retrieving” it was improved by adding a base, etc. Also applied for appearance patents.

Out of the design of the cottage to determine the influence of the United States purchaser Reid introduced, according to the data in his hands, the ancient town of lighting has already occupied more than half of China's market, it should be said that it is very powerful. However, the international trend is led by France, Italy and other major design countries, rather than the guidance of the ancient town, the ancient town lamp factory in order to make their products sell well but had to plagiarize other people's designs. This is a vicious circle. The more people plagiarize the designs of others, the smaller the influence of Chinese lighting will be, the more foreign design guides the trend, and then the lamp factory of the ancient town will have more to copy.

Reid said: "If the ancient town can guide the international trend, that is, other countries copied the ancient town. To guide the international trend requires a sufficient influence, you need to really come up with their own good design, and recognized in the world. The needs of the ancient town of enterprises Recognize this as soon as possible."

Guzhen lighting and lighting companies apparently have realized the importance of design. Some companies did not previously have independent design departments. In recent years, they have also introduced talents and equipment plans for independent research and development to transform from OEMs to ODMs.