Taiwan's packaging companies face marginal risks when they are caught in the mainland price
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For Taiwanese packaging companies that are caught in the price war in the mainland, it may be the only way to seize the general lighting market. However, under the challenge of lack of distribution channels and market demand and resilience, the battle for the LED lighting market in mainland China cannot solve the urgent needs of Taiwanese factories.
Recently, Yiguang Electronics (2393.TT) is preparing to increase the intensity of the layout of mainland LED lighting channels. Just in early May of this year, Everlight Electronics issued a notice to plan to sell its own brand LED bulbs in 3,000 dealerships in mainland China during the year, and plan to add another 6,000 channel partners next year.
In fact, Yiguang Electronics is only one of the representatives of Taiwan's LED manufacturers in the layout of the mainland lighting market. Since the beginning of this year, on the one hand, domestic packaging enterprises have gradually narrowed the technological gap and capacity scale between Taiwan and Taiwan. On the other hand, the price competition of mainland packaging devices has become increasingly fierce. The previous technological advantages of Taiwanese factories have gradually lost their original competitive advantages in the face of price. .
According to the latest statistics from the High-tech LED Industry Research Institute (GLII), in 2010, the light source devices from Taiwan accounted for only about 30% of the total light source for domestic general lighting fixtures. At the same time, this proportion has a downward trend year by year.
“The mainland LED packaging manufacturers can seek to export to the sea by extending the lighting business.†Huang Jianzhong, chairman of Hongkai Optoelectronics, said that the biggest difference between the mainland and Taiwan market is that the mainland LED lighting market will be the future global market. The main battlefield.
The rush to catch up with the mainland lighting market seems to be a helpless move for LED manufacturers in Taiwan, especially the LED packaging companies in Taiwan represented by Everlight Electronics.
“These companies are facing the risk of being marginalized by the mainland lighting market. What's more, if they can't make a difference in the mainland market, it means that the global market will be completely marginalized.†One experienced two LEDs People in the course of industrial development expressed their worries.
In addition, in addition to the channel problems that cannot be avoided, Taiwan LED manufacturers will also face the challenges of local traditional electronics manufacturing manufacturers. “In recent years, some traditional electronics manufacturing companies have also begun to get involved in the field of LED lighting. Due to their previous channel advantages in the global and mainland markets, they have easily penetrated into the mainland LED lighting market through the original customer network.†Professor of Taiwan The senior engineer Zhan Xunxian told reporters.
"High-tech LED" reporter learned from various channels that due to the differentiation of business models and market strategies between the two companies, the sales situation of Taiwanese manufacturers in the mainland LED lighting market is not as expected.
Hard choice
For LED packaging manufacturers in Taiwan, it is not the best policy to enter the mainland LED lighting application market.
"LED lighting technology content is relatively low, can be said to be labor-intensive industries. According to Taiwan's LED manufacturers in the past biased technology thinking mode, its competitiveness is mainly reflected in the higher-tech upstream and upstream industries." Gao Gong LED CEO Zhang Xiaofei According to the doctor, for the LED manufacturers in Taiwan, the local labor, land rent and other costs are too high, and it is not suitable for the development of the LED lighting industry.
In fact, LED packaging manufacturers in Taiwan have arranged LED lighting one after another. On the one hand, they have their own lighting applications, which have cost advantages; on the other hand, they are the accumulated downside risks of gross profit caused by packaging capacity pressure.
For the packaging industry in the middle of the industry chain, the upstream chip market is changing too fast, and the downstream lighting application market is not starting up as expected. The packaging company's capacity release initiative is not in its own hands. 