In the first 8 months, China’s home appliance sales decreased by an average of 8.1%

The winter of 3C industry has come. It is understood that in the first 8 months of this year, the growth rate of 3C all-category sales slowed down, with negative growth in household appliances and PCs, but mobile phones maintained an industry growth of 6.5%.

First, sales of home appliances fell by 30% at the beginning of the year

Peng Yi, general manager of China Yikang Research Center, revealed that the entire Chinese market this year, the home appliance industry will be a regressive state. “In the first eight months of this year, the sales of home appliances dropped by an average of 8.1%, of which the color televisions decreased by 11.1% year-on-year, refrigerators decreased by 14%, washing machines fell 9.5% year-on-year, and air-conditioning dropped by 9.4%.”

Peng Yu believes that the main reason leading to this situation is the withdrawal of stimulus policies at the end of last year, and before this policy has induced excessive overdraft in the market. “In January this year, the entire home appliance industry suffered a negative growth of 30%. Under this circumstance, in May this year, the government started the project of saving energy and benefiting people. After several months of hard work, the situation of serious decline was saved. According to this trend, household appliances The industry has already experienced a deep fall, that is, the bottom valley has formed and the current home appliance market is picking up."

Second, the mobile phone into the 3C field "savior"

"From the sales situation of the market this year, if there is no mobile phone market, the development report of the 3C market will be even more ugly." Peng Wei said that the current mobile phone is the largest plate in the 3C field.

According to Zhong Yikang’s data, from January to August this year, mobile phone sales amounted to RMB 168.9 billion; color TV was only RMB 93.6 billion, washing machines were RMB 31.4 billion, refrigerators RMB 55.1 billion, air-conditioning was RMB 84.9 billion, and PC was 1035. 100 million yuan. "Equivalent to the sales of the three categories of ice wash can match the sales of a category of mobile phones."

Peng Yu believes that because mobile phones are most affected by technology, the emergence of smart phones has brought the mobile phone market into the high-consumption sector. Although the year-on-year growth of the mobile phone market is seen to have slowed down, from 20% last year to 6.5% this year, this is mainly due to the economic environment.

Third, PC is seriously eroded by tablet PC

According to Zhong Yikang’s sales figures, in the first eight months of this year, PC products were seriously eroded by tablets, and sales fell by 12.6%.

"In January this year, PC sales fell only 1.7%, and then the decline gradually increased. The main impact is similar to tablet PCs, smart phones." Peng Yu said.