LED industry: Lonely money can be harvested to grow outbreaks

“In the first half of the year, we did not do the project, but we did a lot of research and development to prepare for the second half of the year.” said Li Yiqiang, chairman of Guangdong Rongwen Energy Technology Co., Ltd. (hereinafter referred to as “Rong Wen”). In addition, Li Yiqiang did another thing in the first half of the year to launch the company's new headquarters in Songshan Lake.

It is said that the emerging industry is the "burner of money." For Li Yiqiang engaged in the field of LED lighting and Internet of things, continuous investment in R & D is a must.

Compared to the traditional industries that are subject to rising raw material costs, reduced orders, and reduced profits, as a national high-tech enterprise, Rong Wen was completely isolated from the economic downturn in the first half of the year. In the words of Li Yiqiang, "There is no impact."

However, on the other hand, emerging industries have the same pressure on capital and technology as their high sensitivity and high demand.

The market has a marked turnaround in contrast to traditional industries such as clothing, furniture, toys and machinery manufacturing. The market for strategic emerging industries is more systematic, such as LED lighting. This market will focus on the province's roads. In May this year, "Guangdong Province to promote the implementation of LED lighting products implementation plan" was introduced, followed by "Dongguan City, promote the application of LED lighting products work program" is also immediately followed up.

With the promotion of policies, the market is not a problem. The business opportunities are self-evident, and the test is the strength of the company. In this regard, Li Yiqiang, who specializes in street lamp lighting and energy conservation, was also relieved. This again proved his judgment.

On the one hand, in the second half of last year, he smelled the turning point in the LED market, decisively decided to produce LED lighting street lamps, and combined LED lighting and street lighting internet of things intelligent control systems; on the other hand, in the first half of this year, he suspended the project on hand and started. Develop ways to mass produce street lamps to prepare for the next big project.

In recent years, LED lighting street lamps have always been hot items in emerging industries, but they are also controversial. LED street lighting is mainly used for the performance stability of roads, especially main roads. Li Yiqiang and his colleagues have been paying attention to the LED industry, but have not yet started. He believes that it is precisely because of the inappropriateness of the previous period that the development of this industry has become more rational. Under this trend, they are very much in favor of participating.

He said, "If we were involved three years ago, we would be questioned and criticized. Now that there is a clear turnaround, the degree of market acceptance has increased."

If you are ready for long-term wait-and-see when you are ready for technological transformation, how can you be able to do so? In fact, this issue is also Li Yiqiang's smartest place.

If you compare Rong Wen's technology to a server, this server has done two clever things. One is that the port can be compatible with all products, and the other is to leave room for the next technology upgrade.

Prior to the official production of LED lighting street lamps, Rongwen Energy Technology has undergone a transition from traditional street lamp sales to Internet of Things smart street lamps. In short, the core solution provided by Rong Wen is "Street + Internet of Things Control System + Contract Energy Management." Last year, Rong Wen's “Internet of Things Intelligent Street Light Control System” technology was able to be compatible with super-sodium, white sodium, and LED light sources to meet the energy-saving needs of different city lighting. Therefore, the conversion of existing technologies into LEDs is not a problem at all.

In addition, Li Yiqiang also repeatedly emphasized that Dongguan has a complete LED optoelectronic industry chain is very perfect. "What I want now is available in Dongguan," he said.

Next month, Li Yiqiang will be an important project in Dongguan. As a result, the investment in R&D in the first half of the year was not worth it. He told reporters that in the past it was on-demand small-batch production. The successful development in the first half of the year enabled the company to have a one-time mass production of 1,000 LED lighting.

“LED is a brand new product for us.” Li Yiqiang disclosed his thoughts in the interview. “The emerging industry technology is continuously improving. In the long run, the current technology is likely to be just a transition. Solar photovoltaic is very Good examples, from polysilicon monocrystalline silicon to amorphous silicon thin-film solar, the substitution is very strong. Who can say that now is the end of the technology?”

For this reason, Li Yiqiang is also well prepared for technical transformation, just as he can be successfully transformed into an LED street light. “Like new industries like us, the ability to upgrade without technology is also very troublesome. It is the most critical to upgrade on the basis of the original technology.” He said, “We have no problem with this, as long as it is a live product. All need control, the key is how to dock it. When the new product matures, our system naturally wants to dock it, and we can continue to develop in this direction."

LED industry to shuffle for three years [Revelation]

Strategic emerging industries are new hopes for the current industrial restructuring and upgrading. Li Yiqiang is engaged in the Internet of Things and LED with high attention in strategic emerging industries. What can we see from his story?

First of all, the input cost is large and the effective period is long. In analyzing the factors driving the industrial investment in the first half of this year, the director of the Dongguan City Bureau of Economic and Credit Administration Yan Zhouen also elaborated similar views.

In the past six months, he has been “doing no cooking” and he is dedicated to R&D. For companies engaged in new industries, it is common practice. In fact, when Li Yiqiang was more detached, it was when he first made the transition that from the very beginning, he worked as an OEM and Chinese sales agent for American street lamp brands, and drastically improved the lighting efficiency of traditional roads through new materials and new technologies. Loading Internet of Things intelligent control system. In the past two years, Rong Wen has given up its annual sales revenue of 10 million yuan for its agency sales. It has basically not done any other business, and has concentrated its efforts on making all the resources "defective" on this project.

In the development of strategic emerging industries, both the region and the enterprise must have continuous investment, but the long cycle of efficiency cannot quickly reflect the benefits of stimulating economic growth.

Second, emerging industries can use their own technical attributes and market positioning to sort out various kinds of interference in the economic downturn. In the long run, the economic benefits generated are worth looking forward to, and there are explosive growth opportunities.

Third, Dongguan LED optoelectronic industry supporting mature, but the industry reshuffle is inevitable. After the market has become more rational, there are new entrants such as Li Yiqiang and more exiters. Industry analysts analyze that a shuffle is inevitable within 2-3 years. The root cause is still overcapacity, uneven quality, serious price competition and international technical barriers. The standardized market will force the production process to be standardized.