Wang Wei: Interpreting architectural language with innovation
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Wang Hao, general manager of Xinjiabo Real Estate, is a businessman who has a unique understanding of regional culture. He can skillfully apply the message of human and nature to the architectural language. At the same time, he is such a businessman. Faith and pursuit, based on the merchant's spiritual concept, established a 'fortress' that carries the dream of Fujian businessmen - 25N north latitude. “Architecture is a language, a spiritual inheritance.†Wang Wei told us in a thoughtful language that “although the components are speechless and brick-and-wood is speechless, but they are distinct and expressive, it is an idea. , an emotion, a state...". The strong humanistic characteristics of contemporary architectural language are faintly touched in the details of Wang Shuo. From Wang Min’s eyes, from his expression of architecture, we read the unique feelings of architecture as a professional real estate person. In his view, in all architectural forms, the villa is one of the most harmonious forms with nature, and harmonious integration into nature is the highest level of villa architecture. “Gently placing the house in nature as if it grew out of nature†is the most accurate description of this realm. “People-oriented†is the basic principle for building a good villa. The ideal villa products should be harmonious with people and the corresponding culture. Fujian people love business, dare to do business, and do business well. Through business development, it has created a well-known merchant. As one of the top ten business groups in China, the company is one of the best and most representative groups of the Chinese nation, with the same name as Shanxi merchants, Huizhou merchants and Cantonese merchants. As we all know, due to the influence of geographical factors, most of the merchants have the spirit of openness and expansion. They either leave their homes at a very young age, go out of their way, or give up stable work in the early years to go to sea to do business. After ten years or more, At the same time, after gaining fame and prestige, they can harvest wealth, fame and status. At the same time, when they are quiet and empty, they find that they have lost too much. After all, "the moon is the hometown." "Small and small, the boss is still at home, and all the leaves are full of love." It can be said that the thoughts of this kind of dreams are rooted in the hearts of every merchant, they never forget the fathers and relatives of their hometown, the purpose of their efforts. One day, one can return home, return to the roots, take the cause home, and leave life in his hometown. Follow the three mountains and waters to bury the deep feelings of deep attachment to the family. Therefore, Xinjiabo Real Estate launched the “North Latitude 25Nâ€, a seemingly unique villa with a deep connotation. With the theme of “Returning to the Business Lineâ€, the target customer base is locked into a global customer base. Through thorough analysis and thinking, and taking the tradition and the past with a modern vision, I finally grasped the core characteristics of the customer base, and positioned the project concept in the "return" thinking, firmly grasping The sensitive and fragile string of thoughts in the hearts of the customers. According to industry analysts, with the accurate analysis of the 25N target customer base and the unique positioning of the project, it will be able to inject a new blood into the Fuzhou villa market, which was the first in 2007. He is a very innovative pioneer. His heart is like a boat. The 25N north latitude is like this. Innovation is continuous, thinking and products are constantly innovating. Using high-tech technology, the space of the Romance is closer to the natural habit. "Innovation is the engine of the enterprise." When he said this, Wang Hao's look was determined and his eyes were confident. "Perhaps our company is not the most comprehensive and comprehensive, but at least we have our own characteristics. We dare to be first." Xinjiabo Real Estate has teamed up with CNA (Sinway Group) to create a comprehensive integrated system, including smart home, security monitoring system, access control system, patrol system, perimeter defense system, parking system, etc. In Fuzhou, the Beijiangbin intelligent/energy-saving community, the “Heart Home†project, which successfully developed the sensation of the Fujian residential market, has guided the trend of science and technology real estate. In Wang Yu’s view, the accumulation of national (regional) culture is the soul of Chinese residential architecture. At 25 degrees north latitude, the essence of Fuzhou's living culture will be extracted. The small bridges, flowing water, and people of Fuzhou people admire the coolness and leisure of the ancient wells. This is a symbol of the strong regional culture of Fuzhou. This kind of living mode will arouse people's right. The best memories of the city. Of course, after all, we live in an era of rapid development of science and technology. The return to life is not to return to the original life. On the contrary, in this villa that is most suitable for the characteristics of Fuzhou, the north latitude 25N will be "armed" with high technology. Let modern and traditional, content and form achieve a high degree of harmony in this villa product. “North latitude 25N†is known as the largest suspense of the May Fourth North pure villa area in the Fuzhou villa market in 2007. It will continue to lead Fujian Science and Technology Real Estate as a comprehensive upgrade of the Xinjiabo project. During the Fuzhou Housing Fair in 2007, North Latitude 25N earned the audience's attention with bold and innovative booth design – a rectangular glass house wrapped in large wooden structures, irregular wooden rough lines and glass structure. Ingenious light and shadow cross, the hard wood structure contains the flexible all-glass structure cabin, which is full of architectural tension, and it is also a combination of tradition and modernity, architecture and nature, humanity and technology, and harmonious symbiosis. In addition, North Latitude 25N is the first to introduce a new concept of "personalized custom villas." Completely break the original traditional villa model and advocate the return of humanity and individuality. Customers can even participate in the design from villa selection to exterior design, landscape design, apartment design, garden design, decoration design, intelligent design, and even material technology. , Feng Shui design and other comprehensive villa construction process. Cooperate with internationally renowned architecture, landscape, decoration and Feng Shui designers to design villas tailored to their own needs. Today, as villa properties are becoming more and more common, differentiation is already the only sign that leads the market. “The difference we have to achieve is not only the differentiation of products, but the deepening of the differentiation of brand concepts,†Wang said. In addition to having a good community environment, a good community must have a positive and healthy community culture. People live in an elegant and healthy environment for a long time, and they will form healthy values ​​and outlook on life. The permanent landscape, the city and the nature, and the profound humanistic heritage are the realms of the international luxury mansion that the 25N latitude should reach. North latitude 25N will undoubtedly create a new residential development model for leading industries.
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