The development of the home lighting industry in 2008
Customized Laboratory Testing Instruments Wuxi Lerin New Energy Technology Co.,Ltd. , https://www.lerin-tech.com
In the past 2007, the home lighting industry experienced a lot. In our memory, there are high-profile interventions from companies such as Shangzhao and electricians. There are new scales such as Xinteli and Huayi, and there are marketing upgrades of Haohao and Huatai, and there are multiple strengths of Aox and Dafeng. And the transformation of the channel with the virtual lighting of Helibocheng has made 2007 a veritable brand upgrade year. Then, in 2008, what changes will happen in the field of home lighting? Through the visits of nearly 30 companies of different categories, we will briefly comb the development of the home lighting industry in 2008, for reference only.
Benefit from scale
In 2007, the new Teli lighting was placed in the new industrial park, the production area increased by more than 5 times, and the total utilization value reached 1 billion. Yigao added 25 production lines and increased production capacity by 20%. Hailing entered the Jiangmen New Industrial Park, and its annual output value has doubled. The old enterprises of Huayi, Shengqiu and Kaiyuan have moved to Tongyi Industrial Park, and the production capacity has doubled. The large-scale expansion of leading enterprises has accelerated production efficiency, greatly increased production capacity, and at the same time effectively reduced costs and enhanced market competitiveness.
Then in 2008, in order to meet the balance of market advantages, more first-line brands will expand their production scale and product categories after completing the accumulation of customer resources, market reputation and management level, thereby improving their comprehensive competitiveness and defending their position. Site. At the same time, the second-line brands will also adjust their production capacity to adapt to the changes in the overall environment. Large-scale production will surely become the only way for the development of enterprises in the entire home field. In the large-scale expansion, enterprises will choose technological innovation and mechanized operations. The introduction of the Labor Contract Law will increase labor costs to a certain extent. This choice is far more favorable than personnel expansion.
Celebrity endorsement into fashion
In 2007, film star Fan Bingbing made Yan Hao's orange legend more beautiful. Hong Kong star Zeng Zhiwei boosted the rise of Jonson, and the long-standing celebrity endorsement once again made an indelible contribution to the speed of corporate communication.
In 2008, lighting companies that want to carry out brand promotion will still regard celebrity endorsement as the first glare of speed communication from Tan Xiaohuan of Odile, Cai Shaofen of Liangdi, Zhou Haimei of Jihao, to Zhao Wei of Westminster. To Fan Haobing of Hao Hao, these successful cases seem to be verifying this view. It is understood that Liangdi is looking for a new spokesperson, celebrity endorsement is still a shortcut to meet the speed of corporate communications. In combination with the company's own strength and image, the choice of a more appropriate external image, healthy and friendly stars who are in line with product style and have good reputation and popularity should be the main selection principle.
The overall home improvement package development in 2007, the overall home market is strong, from the Australian energy lighting from a single energy-saving lamp to the overall home lighting transformation, to the Jossen home lighting series first light fair, 2007, Liang Di, Dafeng, Osram Such as the lighting industry's overall home nationwide promotion all the way to the red. It is not difficult to see that with the development of the lighting industry, the strength of the enterprise is steadily advancing, and the advantages are more obvious. In order to adapt to the increasingly mature market, the product diversification is gradually implemented to achieve large-scale operation, and multiple profit points coexist. At the same time, channel profit has gradually declined, and the store model has been tested by profit support. It has continuously supplemented various categories of products to satisfy consumers' one-stop shopping. It can effectively enhance the execution of specialty stores, and intensify industry reshuffle and strengthen competitiveness. Under the stronger situation of the strong, M&A integration will be more and more, product line extension ability will be enhanced, etc. will be the reason to promote the overall home improvement. More enterprises will follow the principle of “multiple versatility and gradual advancementâ€, and they will simply rely on OEMs to reach the extension of the product line. At the same time, in order to meet the overall home promotion, the company will continue to improve after-sales service.
High-end pull as a means
In 2007, Qilang Lighting was the general agent of the Italian brand MOOLLONA Asia Pacific. A hand-made glass lamp with European royal style was successfully ordered at a price of 1.09 million yuan. Yudi Lighting launched the Yudi O Huaqi crystal lamp series, and launched the Yari series of crystal lamps, which are high-end lighting products of the world's top brand Swarovski crystal beads. The introduction of high-end lighting has effectively enhanced the corporate brand image, and the sales of the company's overall products are very large.
With the change of the decoration concept, the individual highlights of the local highlights design, will inevitably require high-end lighting embellishment, become an integral part of the overall home improvement. High-end lighting plays a very important role in shaping corporate image. In addition to the development of China's economy, the high-end market is gradually expanding, and the high-end driving of overall sales will become a new marketing tool.
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