Dafeng Lighting Chen broken deposit talk about low-voltage lamp market (Figure)
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From low-pressure lamps for curved tubes to low-voltage lamps for flat glass and low-pressure crystal lamps, the evolution of low-voltage lamps is almost a year. However, no matter how it evolves, the follow-up phenomenon of low-voltage lamps has not changed, and there is even a growing trend. In the product follow-up, price chaos, who can create a unique path, break through the encirclement, laugh to the end? At the Light Expo in October this year, the reporter walked into one of the exhibitors and won the honorary title of “2005 Best Brand of Low Voltage Lightsâ€. Dafeng Lighting Company, which is now in the stage of development, interviewed the chairman of the company. The head of the shredding and brand planning department asked them to talk about the changes in the entire low-voltage lamp market.
Market situation is fluctuating
China's low-voltage lamp manufacturers are most concentrated in Zhongshan. In the ancient town, there are more than 50 companies specializing in the production of flat-panel low-voltage lamps. During the boom period of low-voltage lamps in 2003 and 2004, many enterprises began to enter the low-voltage lamp market. In the same period, there were also products that were shoddy and cut corners. The low-voltage lamp market began to be chaotic. However, because it was still in the stage of supply shortage, many companies did not realize the existence of future crises. With the gradual rationalization of consumers and the sharp increase in products, the price of low-voltage lamps has gradually become more reasonable since 2005, and the sales volume of the market has declined, and the number of enterprises has rapidly decreased. There will be a peak in the valley. In 2006, more and more consumers began to choose the modern low-voltage lamps that are fashionable and personalized as home decoration. The overall sales of the emerging modern low-voltage lamps are on the rise, which has promoted to some extent. The deep development of the low-voltage lamp market.
In general, the low-voltage lamp market has been in the midst of more than two years from 2005 to 2007. The main problems are as follows: First, the market is difficult to develop, sales are difficult to break through, raw material prices increase to increase the cost of low-voltage lamps, profits are declining year by year; second, counterfeiting has increased the vicious competition in the low-voltage lamp industry, and price chaos has also led to lower profits. Third, the high-voltage series lamp is posing as a low-voltage lamp, and its quality problem has a large negative impact on the low-voltage lamp market. This raises a more profound issue for low-voltage lamp manufacturers: Who will raise the banner of the low-voltage lamp market and lead the low-voltage lamp market to the right track?
Single product champion goes into the home
Despite this, the popular low-voltage lamp market has emerged as a group of outstanding companies. At present, the low-voltage lamp brands that are doing well in the market are more active than Dafeng Lighting, as well as Aihua Lighting and Baotian Lighting. Especially in 2006, the flat-plate crystal low-voltage lamps with LED as the light source quickly became popular in the market. Dafeng, Aihua and other enterprises first tasted the sweetness. As a leading brand enterprise focusing on building low-voltage lamps, Dafeng Lighting has made breakthroughs in market influence and product technology through market research and technology accumulation in recent years. Although Dafeng has maintained a low-key attitude in the eyes of the public, its momentum in the low-voltage lamp market has been strong and has become the focus of the industry.
In 2004, Dafeng became the first brand in the field of low-voltage lamps. In 2005, the low-voltage lamps were the main products, and the Dafeng product line covering various product series such as crystal table lamps, wall lamps and dining chandeliers could not meet the needs of the public. Dafeng Lighting began to embark on the journey of change. In 2006, Dafeng began to launch the corporate positioning of “Harmonious Homeâ€, launched a harmonious marketing, and launched a full range of products covering the field of home lighting, combined with the previous low-light-based lighting accessories to meet the end consumers. One-stop shopping needs. At the end of 2006, Dafeng successfully realized the transformation from the single product champion to the mainstream brand in the home lighting industry with the attitude of the industry dark horse, and became one of the most potential growth brand enterprises in the industry. In 2007, the national tour dealers conference was held in Hubei, Jiangxi, Hebei, Shandong and other places, and “Harmony Dafeng†blew the country. Channel construction has advanced by leaps and bounds. As of September 2007, Dafeng Lighting has established more than 800 sales outlets in major cities across the country, and more than 200 Dafeng brand stores. In 2008, Dafeng New Industrial Park, which is under construction, will be officially opened on the occasion of the tenth anniversary of Dafeng.
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