Beijing LED market's main play is still behind
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Due to the large capacity, many manufacturers, and many levels of demand, the LED market in Beijing makes the LED market in Beijing a dazzling one. Recently, our reporter spent nearly half a month interviewing LED dealers, marketers, industry association leaders and other people, trying to open the fog of the LED market in Beijing today, revealing the truth of the market, in order to provide LED manufacturers in the Beijing market. Useful reference.
Truth one: exterior products
The demand is about 80%
"Compared with the LED market demand in Shijiazhuang, Tianjin, Taiyuan, Hohhot and other places in North China, the demand in Beijing is the largest. 1 Just from Hebei, Zhongshan City, Hongcai Lighting Technology Co., Ltd. North China District Manager Zhu Yining told reporters The introduction said.
The construction and lighting projects of Beijing's Olympic project and urban construction, such as buildings and bridges, have indeed brought great market demand to the Beijing LED market. But what is the current LED market demand in Beijing? “The LED market in Beijing is indeed very large, but there is still no clear statistics. If you look at the types of LEDs used in the Beijing market, the demand for location will account for about 70% or 80%.†Beijing Guorong Yijing Lighting Manager Zhou Haihua said.
Beijing LED products are mainly used for decorative lighting in buildings, bridges, etc. The market share of civilians is relatively small. The demand for LED products such as TVs and notebook computers is relatively high. Deputy Secretary-General of the Association, Dou Linping said that the current demand for the LED market in Beijing is relatively large, mainly because of the construction of the Olympic project and various municipal supporting facilities.
Truth 2: Technology is "not off" because of low cost
According to the survey, a considerable part of the LED products in the Beijing market have "technical" problems such as dead beads, fast light decay, and uneven brightness.
Qi Wei, regional manager of Zhongshan Hongcai Lighting Technology Co., Ltd., also confirmed to this reporter that there are two major “technical problems†in some LED products in the Beijing market today. One is the problem of water immersion in exterior lighting products, and the other is the problem of uneven lighting and dead beads in LED products.
The above question is still "technical" has not been broken? Or is he another? Zhou Haihua said that the emergence of LED dead beads or fast light decay is not a "technical problem" and is subject to other factors.
The "constraint" that Zhou Haihua refers to means that "technology" is restricted by "cost." In the case of cost savings, the "technical" requirements have to be lowered, and the quality and use of the products have to be reduced. "Reducing the selling price also directly leads to the compression of the original production, that is, the compression of the materials and workmanship of the product."
Truth three: low grade
About 70% of the products
If the LED products in the Beijing market are classified according to the high, medium and low grades, which type of products has the largest market demand? According to relevant sources, in the current Beijing LED market, low-end LED products account for the largest proportion, accounting for 60% to 70% of the total market demand; the demand for mid-range products is not large, but it is gradually To the mid-range products, the market demand for mid-range LED products is increasing year by year; the high-end LED products are the least in Beijing, and it is estimated that there will be no major changes in the next few years.
In analyzing the reasons for this market, Zhou Haihua believes that the quality and price of LED products are corresponding, and the prices of low-quality products are also low. One of the important reasons why low-grade products account for such a large market share is the result of increased market competition and vicious competition.
Truth four: after-sales service
High standard
"The after-sales service and technical personnel in the factory are always unable to keep up. It is very difficult to solve the problem of the project. The person in charge of a certain LED production company in Beijing is anxiously and helplessly said to the reporter, "Do not put problems on the product. If you solve it well, who will be satisfied, who will work with you? I don't dare to develop new customers easily, because after-sales service can't keep up, I can only develop a dead family.
The current warranty period for the LED industry in Beijing is one year. However, due to the "high technology" and the relative complexity of the LED products themselves, and the particularity of the places and conditions of use, the probability of LED products in quality and use is often higher than other commercial and home lighting products. A lot, so the requirements for after-sales service are also extraordinary. The quality of after-sales service has become one of the important "selling points" in the sales of LED products.
Zhou Haihua believes that the quality and duration of after-sales service for consumers is “realâ€. As long as your manufacturer or merchant promises to guarantee the warranty for a long time, consumer users will generally require a long warranty. During the warranty period, as long as quality and other related problems occur, you will definitely find the manufacturer, instead of letting some manufacturers sometimes "flicker" as before.
Dou Linping also said that the inspection of LED products in Beijing is more stringent and puts higher requirements on the level of after-sales service.
Truth 5: More manufacturers
Price into competition focus
Due to its large demand and diversification of competition and interest demands, Beijing LED market has become the “Dang Wei Meat†of many LED manufacturers in China. As for the current number of LED manufacturers in the Beijing market? What is the proportion of the market share of the LED market in the region where the manufacturer is located? No exact figures have been obtained yet. According to Zhou Haihua, according to his observations on the market for many years, from the domestic market share of all LED manufacturers in Beijing, Zhongshan LED manufacturers account for about 70%, Shenzhen LED manufacturers account for about 20%, LED manufacturers in other regions. About 10%.
There are a large number of LED manufacturers entering the Beijing market, and when the market demand is lower than the market supply, the market competition will increase. Among the competitive factors such as brand, quality, price, and service that compete for products, which factor will become the focus of competition?
Zhou Haihua believes that the competition in the LED market is concentrated on the price. First, because the current LED industry's well-known brands are still few and far, and in the case that the LED products only know the quality and effect after use, the price is easy to become a competition. Focus. When the product has a reputation, the standard for measuring the product will not be so simple. People can choose the product that is really suitable according to their own needs. Second, it is related to the development stage of the current LED industry. People have good quality and high visibility. LED products have not reached a certain level of demand.
"But I believe that LED products with a certain degree of visibility and moderate price and quality will have more and more market demand. Mid-range products should be able to reach 50% of market demand in a few years." Zhou Haihua said with a smile.
Truth 6: After the Olympics
Will re-emerge
It is understood that some people in the industry believe that the LED market in Beijing before the Olympics is in great demand, but the market will fall after the Olympics. However, the survey shows that after the Olympics, as some industry insiders said, the Beijing LED market will fall, and it will usher in her "again spring."
Zhou Haihua said that after the Olympics, although some major projects have been basically completed, the supporting engineering and construction and other construction will continue to be improved and perfected, and LED products are exactly what the latter needs.
From this point of view, the main theme of the Beijing LED market is still behind.
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