OTT advocating content is king users prefer to choose converged video applications
The proportion of large-screen TV users is growing rapidly. In the first half of 2017, OTT has reached 390 million users, accounting for 52% of the market, and it has become a potential stock for rapid development in the TV screen. While more users choose smart TVs, OTT video applications already have huge resources. On December 18th, Talking Data and OTT-based video application CIBN Micro-Audio released “Content Consumption Behavior of OTT Platformâ€. From January 2017 to December 2017, the total content of CIBN's micro-audio platform has increased by 62.9%; users follow the content, and all major video applications are aware of this truth, leaving the content, the platform is the castle in the air. As the OTT market continues to expand, users' demand for content must be in a trend of madness, and OTT video applications will certainly be eliminated if they do not have the determination to expand the resource landscape. Compared with traditional TV, OTT is not only rich in content, but also more unique. Under the Internet-sharing environment of large-screen sharing in the living room, the OTT end carries all the home-grown content on the network, and the rise of dramas, online movies, and network ensembles will deliver more entertaining and younger content to the audience. In front of it, it became a magic weapon for attracting young Internet users to return to the living room. From the CIBN micro-listing "OTT platform content playback ranking" can be seen, "Little Five Officials", "Athletes 2" (only TVB TV broadcast), "Talk Show Conference" and so on. In addition, children's video resources have become the second-highest television category after the television video resources. It can be imagined that the application of the OTT end is not only gradually becoming younger; it also helps parents to withdraw from the mobile devices such as mobile phones and Ipad in the environment of family entertainment and sharing, and to accompany children to enjoy their childhood together; a new generation of children Since childhood, they have begun to accept the use of smart TVs. It has become an inevitable trend for OTT to completely replace traditional television. With respect to the strategic layout of OTT content, various types of video applications have their own focuses, and content construction is implemented through various methods such as copyright procurement, self-control, and solo broadcasting, forming a unique brand positioning and awareness. Native video applications and converged video applications are also applied. Then there is a division of categories. Native video applications, with their copyright advantages and brand appeal, can successfully harvest a large number of users. However, under a variety of OTT environments, user psychology is more loyal to content, and converged video applications are easier to cooperate with multi-party copyright platforms. Get the user's "heart." In the "OTT OTT Application Ranking 2017" released by Talking Data, the number one aggregate video application is CIBN Micro Visual. CIBN Micro Visual has an OTT end coverage of 34.54%, which means at least 3 out of 3 smart TV users. One person installed the software and this data should also demonstrate the potential of converged video applications. This trend is not without reason, CIBN micro-video and Tencent video, PPTV, Sohu video and other copyright parties cooperation, its content coverage is very wide; now not only the resource pool is still filled, but also to create a unique, personalized, In line with the user's favorite content topics for the purpose. In the CIBN micro-viewing "OTT platform content playback ranking" we can see that the original content of the platform "Chow Stephen Chow Movie Collection" and "Song Xiaobao Sketch Collection" actually beat other famous movies and programs and obtained No small amount of play, this should also prove that the solid foundation of the content of the same time, really understand the user, to create a special topic for the user, is the future of OTT video application of the competition key. These reports of Talking Data can be described as “seeing a panther and knowing all about leopardsâ€. Under the growth of the OTT market, a party has emerged. When all parties are fighting against each other, they have to come up with a secret weapon named “contentâ€, and finally they will be killed. It also depends on who can read the user best. China TV Antenna,High gain TV Antenna.Factory Price TV Antenna indoor tv antenna,digital tv antenna,car satellite tv antenna,tv antenna hdtv Yetnorson Antenna Co., Ltd. , https://www.xhlantenna.com
