Washing machine in hand with artificial intelligence to show that the future lacks fresh elements
In recent years, the washing machine market has always been a low-key existence in the field of home appliances, but it is of great significance to users, not only liberating the hands, but also protecting the health care. Halfway through 2018, how the performance of washing machines in the first half of the year has become the focus of everyone's attention. Also, when the company's mid-term exams were answered, how about everyone's exams? The market situation in the first half of the year: the volume reduction has increased Haier's outstanding performance According to Zhongyikang data, the sales volume of washing machines in the first half of 2018 decreased by 9.9% year-on-year, while the sales volume increased by 0.68% year-on-year. This is closely related to the mid-to-high-end transformation of industrial enterprises and the overall average price of the industry. According to statistics, the average price of the washing machine industry in the first five months of this year increased by 7.6%. For the reasons for the price increase, the industry believes that it should be an upgrade in product structure, not a rise in raw materials. As we all know, China's washing machine industry has entered a mature stage, and the product holding amount is relatively high, which means that its development trend will be expanded from the original quantity scale to the quality revolution period dominated by product structure adjustment. In addition, according to the market authoritative survey agency, Yikang released the data of the washing machine industry in 2018. The cumulative share of the top 5 brands is 78.5%, and the trend of consumers focusing on the head brand is becoming more and more obvious. Among them, Haier's share is 33.2%, ranking first in the industry. The 2nd and 3rd brand shares were 18.3% and 12.3% respectively, and Haier's washing machine share was 2.6 percentage points higher than the sum of the two. It is worth mentioning that in the top ten models of the best-selling washing machine, Haier direct drive series accounted for 6 seats and took the top three. Up to now, Haier direct-drive washing machines have entered the global 10 million user families. In order to let more users know the outstanding performance of Direct Drive Technology, Haier Washing Machine has created a Guinness World Record by interacting with users to create coins, inclined drums, napkins and other activities. With the continuous upgrading of interactive activities, the quiet and stable performance of Haier Direct Drive washing machine has been recognized by more and more users, accelerating its popularity around the world. In the editor's view, although the washing machine market has entered a slow growth or even a period of negative growth, the pressure is unprecedented, but for some companies that are actively changing, these are not difficult problems. At the same time, the washing machine market will also usher in the reshuffle period, the survival of the fittest, which is also the inevitable trend of market development after saturation. Washing machine and artificial intelligence Undoubtedly, the current artificial intelligence has become the top priority in the development of the technology field. The home appliance field is also a combination of various, but it is a bit embarrassing on the side of the washing machine. Many of the artificial intelligent washing machines commonly on the market are very "chicken ribs". . For example, Konka White recently brought two new AI washing machines, in which the mother and baby washing machine inherits the excellent genes of the previous two generations of products, the first set of AI perspective, mobile phone wifi, touch computer control panel, intelligent security door lock Four smart technologies in one, all-round care for mothers and babies. Another recognition of the washing machine, the new TFT precision touch screen large-screen washing machine, using 7-inch high-end mobile phone color screen, large window perspective, breaking through 30 years of traditional button operation, giving the screen and fingertip magic-like sensitive touch experience, a variety of washing The program is clear at a glance and enjoy smart laundry life. At first glance, these two products look really tall, but when you think about it, there is no substantial reform of these functions. Basically, there are some dispensable functions, such as the mobile phone wifi interconnection function, obviously a button What can be solved, why is it very connected to the mobile phone? Another TCL, which also started TV, is different in the field of artificial intelligence washing machines. Among them, TCL Q series smart washing machines are equipped with pollution-free technology and intelligently serve users. It is a washing machine with user-selected washing mode and one-button smart laundry. At the same time, it is also convenient to select a variety of laundry methods through the APP. If smart laundry is selected, the washing machine will intelligently set the most suitable laundry parameters according to the type, quantity and dirtiness of the clothes selected by the user, and at the same time, the smart small Q provided by the APP, the user Smart laundry is also available through natural voice control. It can be seen that the TCL smart washing machine is more intelligent and more humanized, and the artificial intelligence is used in key places, such as intelligently setting the most suitable laundry parameters according to the type, quantity and degree of dirt selected by the user, for example, Human-computer interaction has made many consumers feel their pragmatic sense of responsibility. Therefore, it must be said that in most cases, the combination of washing machine and artificial intelligence is relatively embarrassing, but the enthusiasm of enterprises for new technology is worth encouraging. In the future, I hope more companies can wipe out between washing machine and artificial intelligence. Sparks, do not engage in gimmicks, return to the essence. What is king? Health high-end direct hit users pain points It cannot be denied that in the era of consumption upgrading, people are increasingly demanding high-quality, high-quality products. Therefore, optimizing product structure and carrying out high-end transformation has become the development trend of the care industry. At present, the high-end of washing machines has reached the critical period of competition, and has become the main direction of domestic manufacturers. In the high-end brand layout, Midea has launched the "Beverly" brand, and Haier has also cultivated "Casa Di". In April 2017, Midea also announced a joint venture agreement with Electrolux to jointly establish a joint venture company to introduce AEG high-end brands in mainland China. The joint venture company enjoys AEG exclusive brand license in mainland China. When public enterprises are striving on the high-end fast track, health and user experience are necessary factors. Among them, the health problems that people pay more and more attention to are also concerned about the use of washing machines. Among them, TCL relies on its own technological innovations, from the pollution-free pulsator washing machine to the pollution-free drum washing machine to the non-pollution barrel washing machine. The TCL washing machine completely solves the secondary pollution of laundry and the intersection between clothing and clothing. Pollution, the founder of the free pollution system solution, the maker of the standard for the pollution-free washing machine, the first featured certification winner of the China Light Industry Federation. Coincidentally, as early as 2017, Konka Baidian proposed a “health strategy plan†to achieve the health function upgrade of the entire product line, and to make the health function a symbol of Konka white products and a differentiated experience with competing products. In March 2018, Konka White invested a total of 560 million yuan to build a new production line of millions of high-end smart washing machines. More than the total investment in the past five years, Konka White's determination and confidence in the washing machine market was demonstrated. On the level of adult washing machines, Konka has launched a 11 kg large-capacity washing and drying machine, which provides convenience for the whole family. The new health technology upgrade is equipped with 360-degree blue light penetration sterilization, 360-degree infiltration cleaning, and 360-degree removable. The drum washing machine of the aseptic warehouse also eliminates the trouble of secondary pollution of the household washing machine; together with the launch of the kmini mother-only washing machine and the MINI8 capsule washing machine, not only meets the needs of the second and third washing machines of the family. It also solves the laundry pain point for the user. Each core technology can make the family's laundry cleaner, more thorough and fresher. These are all destined to be the new favorite of every family. According to Ovi data, in the fastest growing online market, the penetration rate of healthy washing machines in 2015 was 19.5%. In 2016, it quickly rose to 36.7%. By 2017, the penetration rate has reached 61.4%. Aowei Yunwang predicts that the healthy washing products in the washing machine market in 2018 will become a new engine in the market, and the release of demand for replacement will bring about a quality upgrade. Written at the end In the slightly depressed environment of the washing machine market, enterprises will feel heavy pressure on the industry, but there are many routes to success. All roads lead to Rome, health, experience, high-end and global layout and all-round channels. It is the key. In the future, the washing machine market needs to inject more fresh elements to make the market active and let consumers buy it! 3 Pin Automotive Connector Housing Wenzhou Langrun Electric Co.,Ltd , https://www.langrunele.com