The transformation of the world's air-conditioning IoT era: Haier's "making air" hot discussion
Haier air-conditioning transformation "making air" has become the first brand of air-conditioning in the Internet of Things era, and has won reports of many media organizations at home and abroad. In the "Overseas Media Concerns China High-end Brands List" released on April 16th, CRRC, China Railway and Haier ranked among the top three overseas brands in China, among which Haier air conditioners exclusively upgraded "making air". The concept has sparked a heated discussion about the transformation of China's manufacturing, especially China's air-conditioning high-end brand. It is reported that this "Overseas Media Focus on China's High-end Brands List" is a reference message network that scanned 15 overseas "high-gold" media such as Reuters, Wall Street Journal and AFP, reported from March 2017 to March 2018. By reporting media ratings, number of reports, media attitudes, and evaluation of high-end brands, we calculated the exposure and reputation of Chinese high-end brands in overseas media, and selected TOP10 for ranking. Haier ranked third and the only home appliance company to be included in the list. The first eco-brand of the smart family has released a huge influence in the world. Overseas multi-authority follow-up reports "Internet of Things first air-conditioning brand" Haier As reflected in the "Overseas Media Concerns China's High-end Brands List", Haier is the first Chinese home appliance company to go out in the impression of overseas users and the media. It is also the country with the highest exposure rate in the world. Brand. China's independent household air-conditioning brand export market research results show that although China's home appliance exports are growing year by year, but behind the large export volume is mostly done in the form of OEM (OEM). Through more than ten years of independent brand building in the world, Haier Air Conditioning has accumulated a large number of users and manufacturing, market and other advantageous resources. In particular, Haier air conditioners that have been transformed into air in recent years have become more and more influential in the world. From the recent authoritative media information, on March 13th, Italy, Euromonitor, the world's authoritative market research organization at the MCE exhibition in Milan, was awarded the certification for Haier Air Conditioning on the spot - according to the number of sales in the 2017 retail market. Haier is the world's number one interconnected air conditioner (including smart air conditioner) brand, with a market share of 30.5%. This is also the first time that Haier ranks first in the global sales list of connected air conditioners (including smart air conditioners) for two consecutive years. On March 19th, the British time, the Financial Times published the news that Haier was on the 2018MCE: the first brand of air-conditioning in the Internet of Things era, and published the news that Haier, the Chinese air-conditioning company, once again reached the top of the global connected air-conditioning NO.1. In the report, compared with the global air-conditioning focusing air-conditioning hardware in the Internet of Things era, Haier’s exclusive upgrade of “making air†concept in China’s air-conditioning company triggered a global debate on China’s manufacturing, especially the high-end innovation of China’s air-conditioning, and continued to strengthen Haier. The status of the global air conditioning leader in the Internet of Things era. At the 123rd China Import and Export Fair, which opened on April 15th, Haier led the performance with “Global Interconnected Air Conditioning (including Smart Air Conditioning) for the second consecutive year†and “China’s own brand air-conditioner export firstâ€. Once again, we will show the world's first brand of air-conditioning in the Internet of Things era, including the new set of smart air solutions. From self-cleaning air conditioners that can bathe, self-cleaning air conditioners that can "swallow", self-cleaning of F series easy to install, to smart air solutions such as Tianzhu air conditioners, and global resources to serve the global users with healthy air. As David Cleveland, Director of International Research at Euromonitor, commented at the Global Air Conditioning Exhibition in Milan, Italy, “As the first air-conditioning brand to open up overseas markets, Haier Air Conditioning has established its brand foundation and leading market position in the global market. With its industry-leading technological advantages, Focusing on the design and development of differentiated products for global users, it has outstanding performance in the global market." Behind the industry is the strategic transformation of “cleaning yourself and cleaning others†Under the Internet of Things thinking, air conditioning is only a carrier, and good air is the final product purchased by users. Although the traditional air-conditioning giant holds the leading position in the hardware field, Haier air-conditioning, which is driven by the demand of users in the era of the Internet of Things, is enough to break the monopoly of traditional air-conditioning enterprises by “making air†and become the global air-conditioning industry in the Internet of Things era. A leader. Today, from the disappearing air conditioners to the coming Haier air, global users are witnessing the historic transformation of the air conditioning industry. In addition to providing users with clean and healthy air, today's Haier has been able to provide a package of smart air solutions to serve people through self-test, self-judgment, self-processing and other "three-self" services. On the basis of the combination of self-cleaning, kitchen air conditioner, fresh air blower, purifier, humidifier and other intelligent network devices, it provides real-life full-scenario and customized healthy air experience covering living room, bedroom and kitchen. In the era of the Internet of Things, Haier's "clean and clean others" healthy air solution is the first choice for many users around the world under the general trend of user demand. Haier Air Conditioning has established 17 manufacturing bases around the world. Over the years, Haier Air Conditioning has gradually formed a localization strategy of R&D, manufacturing and marketing. At the same time, relying on the "10+N" R&D innovation system, Haier can parallel the global R&D strength according to the user's pain point, and truly realize the "Where is the user demand where the R&D is?", and customize the differentiated smart air solution for global users. The global sales of "air", so that it has won 10 first in the world, covering the United States, China, Russia, Italy, Thailand, Pakistan, India and other countries. In Europe, Haier is the first market share in Russia and the first air-conditioning brand in China in Italy and Spain. In Asia, Haier ranks first in Thailand and India, and has the largest market share in Pakistan for 11 consecutive years. Haier's complete set of smart air solutions also helped Haier Air Conditioning continue to consolidate the development of the world's first brand of connected air conditioners. Under the guidance of the “one person in one†model, Haier Air Conditioning has built a strong brand influence in the domestic and global markets with its global brand image, rich and innovative product solutions and global market layout. Nowadays, Haier Air Conditioning, which is transforming “making airâ€, has continuously provided reference for more and more enterprises to explore globalization, and will promote the reputation of “Chinese brand†to every corner of the world. Dongguan Tuojun Electronic Technology Co., Ltd , https://www.fibercablessupplier.com
