LED market surge and challenges
At the LEDforum2016 China International LED Market Trend Summit Forum hosted by LEDinside, China LED Network and Guangzhou International Lighting Exhibition, Xiao Zhiguo, founder and chief scientist of Guangaohui Optoelectronics Industry Platform, threw out the above-mentioned series of questions. With the theme of “Industrial Internet Platform--The New Ecology of Smart Lighting Industryâ€, Xiao Zhiguo elaborates on the importance of the industrial platform in the era of Internet+ from the aspects of industrial upgrading, the “Ozone of the Internet†and the concept of the Internet platform. Sex. Xiao Zhiguo pointed out that the LED industry now presents many shortcomings: product homogeneity is serious, innovation ability is insufficient; product performance is uneven, technical standards have yet to be perfected; lack of application guarantee and professional services. However, there are opportunities as well as problems. In recent years, LED lighting has formed a revolution in the field of optoelectronics. In 2014 alone, the market scale reached more than 500 billion. In the future, with the replacement and application of municipal, industrial, commercial, and home lighting, the market will reach trillions. Moreover, optoelectronic technology products represented by LEDs are developing in the fields of photo sterilization, photomedication, light health, photo plant growth and visible light communication, which greatly extends the market space of several trillions. China is gradually becoming the manufacturing center of international LED optoelectronic products, and the international market space is even larger. “How can we grasp the market opportunity?†Xiao Zhiguo pointed out that how to improve the intrinsic value of products, design products better, and integrate LEDs with intelligence is a problem that every enterprise needs to think about. problem. In the LED industry at the same time facing challenges, the industry needs to be upgraded, the Internet + also brought new opportunities for the industry. Xiao Zhiguo said that Internet + has changed the traditional supply and demand relationship, which enables customers to participate in the supply chain customization process. The company forms a B2F supply and marketing model through flexible manufacturing and channel flattening. “Therefore, the quality of the products is reliable, reliable, and of high quality.†Xiao Zhiguo pointed out that in the era of "LED optoelectronic industry + Internet", the LED lighting industry has developed from the competition among individual enterprises to who can integrate the industrial chain, who can mobilize resources, who can borrow the power to run ahead. "With the platform, the platform's thinking, resources and strength to achieve integration and collaboration with the entire LED lighting industry chain, participate in the ecosystem formed around the platform, can help enterprises to gain an advantage in the LED lighting market competition." The current industry Internet platform on the market includes several major categories: The first type of platform: brand enterprises rely on their own brand advantages and financing capabilities, build their own channel network, through the restructuring of mergers and acquisitions and other means to form a monopoly advantage, leading a group of supporting enterprises to form a supply chain system with its own brand as the core; The second type of platform: more SMEs lacking their own brand and capital strength unite in a professional platform for the provision of product marketing, R&D design, warehousing logistics, financial guarantees and other in-depth services for these SMEs, forming a platform and The enterprise integrates the ecosystem of the brand. Xiao Zhiguo pointed out that at present, the production and sales of LED products are decentralized, how to achieve planned production, how to make products marketable, how to make more and more small and medium-sized enterprises promote and provide product research and design and storage on the platform. Logistics is currently facing problems. “Jingdong has done a good job in the past few years, and the lighting industry needs this vertical deep service platform.†Xiao Zhiguo emphasized that this platform should make full use of e-commerce and physical stores to form complementary integration, online and offline, including information exchange, resource interconnection, from supply to platform, platform to market demand, open up intermediate links, and achieve network-wide marketing. “Our platform model is to realize C2B2M, starting from R&D and design, so that a large number of SMEs will carry out planned R&D and design products in the future, which is market-oriented R&D. After R&D, the orders will be sent back to the enterprise for ordering, through platform The market forecast of the products, and finally we form the scale of enterprise manufacturing, including the procurement of raw materials. For the supply side, we need batch production on demand, as well as more specialized and faster development, including quality assurance system.†Xiao Zhiguo said that currently Huihui has already joined a number of investment institutions and companies interested in building an industrial platform to jointly establish the Guangaohui industry platform. Electric Meters Battery,6V Lithium Battery,Electricity Meter Battery,Lithium Battery Meter Jiangmen Hongli Energy Co.ltd , http://www.honglienergy.com