Hisense air conditioner "Honghai Action" nationwide opened universal comfort frequency conversion
Since March, Hisense Air Conditioning Co., Ltd. and China Household Electric Appliance Research Institute released the White Paper on Comfortable Frequency Conversion of Air Conditioning Industry. Since the definition of comfort frequency conversion standard, “comfort frequency conversion†has received great attention and response in the market and consumers. In order to further deepen consumer communication and enhance users' experience, Hisense Air Conditioning conducted the first “Honghai Action†Comfort Frequency Conversion Promotion Month nationwide from April 1st to May 1st, which will pass the quality product and market activities. Blessing, promote the creation of more high-quality products represented by comfortable frequency conversion, and promote the popularization of comfortable frequency conversion in the market through the satisfaction of consumer demand. It is reported that this month's "Honghai Action" comfortable frequency conversion promotion month will be carried out gradually in the country from April 1 to May 1. In the activities carried out in the first phase, with the strong preferential activities and a series of strong products, there has been a wave of buying in the market. In this comfortable frequency conversion promotion month event, Hisense Air Conditioning launched multiple preferential activities to recognize 10 times cash; purchase Hisense male X air conditioner, extract IphoneX; specify model full thousand return; and purchase Hisense air conditioning male goddess, goddess products Users can get a travel package; purchase a designated model to receive a gift; purchase Hisense X air-conditioning products, you can enjoy the "male X-star service engineer" door-to-door free installation service, etc., to bring full benefits to users. It can be seen that Hisense Air Conditioning takes "Honghai Action" comfort frequency promotion campaign as a deep communication with consumers, with "comfort frequency" as the core, so that consumers can feel the new experience of improving the quality of life. For the vast number of consumers, consumer demand is increasingly differentiated, the high-end of air-conditioning products has become a trend, the requirements for air-conditioning from the past cooling, heating, mute, energy-saving and other basic functions, gradually developed to care for health, and Focus on the actual needs of vulnerable groups such as children, pregnant women, and the elderly. Therefore, due to the promotion of consumption upgrades, the health concept has also become a new driving force for the growth of the industry, so that the air-conditioning products with the main comfort and health functions will rise rapidly in the market. At present, Hisense Air Conditioning puts forward the concept that “uncomfortable air conditioning is a pseudo-healthy air conditioner†and promotes the popularization of “comfortable frequency conversion†air conditioners. It is because of a deeper understanding of the connection between comfort and health of air conditioners. As Wang Yunli, general manager of Hisense Air Conditioning once said, “What users need is an air conditioner that is comfortable to use. Only by the full-scale comfort of temperature, humidity, cleanliness and air supply can the user's pain point be truly solved. In order to meet the user's favorite differentiated needs, it is a good product that can stand the test of the market." In order to meet the user's comfortable and healthy needs, Hisense Air Conditioning successfully launched the third generation of comfortable inverter air conditioners to the market at the end of 2017. Hisense male god X air conditioner can not only realize the free setting of temperature and humidity through the unique temperature and humidity double control technology, but also has the innovative 360° rotating air supply design, which can realize full angle air supply, and cooperate with “wind blowing people and avoiding windâ€. The "people" mode realizes the application of customized air supply according to the needs of different groups of people, and the application of voice intelligent somatosensory operation opens up a new era of comfortable inverter air conditioners. For this “Honghai Action†comfort frequency promotion month event, the industry believes that Hisense Air Conditioning has launched a comfortable frequency conversion storm in the industry through “Honghai Actionâ€, which will set off a series of comfortable frequency conversion products and market activities. 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