The first scientific and technological strength Haier's innovative strength is preferred by global users

From manufacturing to creation, Chinese companies are using continuous technological innovation to conquer the global market. In the "Global Most Innovative Enterprise List" released by the world-renowned business media "Quick Company" in February 2018, 10 Chinese companies such as Haier, Tencent, and Ali made a strong list, and the global home appliance industry has the first technological strength Haier has been selected to this authoritative list for the third time.

As China begins to actively participate in global competition, household electrical appliance companies have exerted their strength in the field of technological innovation. But apart from self-proclaimed home appliance technology, what is left of it? The strength of science and technology is obviously not strong, and it should not rely on the self-definition of enterprises. From the perspective of the third party company or standard. Haier, as the most well-known Chinese home appliance brand overseas, has been selected as the "Global Most Innovative Enterprise List" three times in a row on behalf of Chinese companies, proving that after years of accumulation, it has been at the forefront of global technological innovation.

Next, let's take a look at how Haier's original technology is first made from three levels: international influence, national recognition, and user selection.

International influence: Haier's innovation strength is recognized globally

In 2016, China promulgated the "Outline of National Innovation Driven Development Strategy", which proposed that China should enter the ranks of innovative countries by 2020. In the "2017 Global Innovation Index List", China's ranking rose from 25 in 2016 to 22, making it the country with the highest innovation index among middle-income countries.

The main body of technological innovation is the enterprise. Under the guidance of the country's scientific and technological innovation strategy, facing the increasingly fierce global competition environment, the innovation consciousness and innovation capabilities of Chinese enterprises are constantly increasing.

In many global lists that reflect the innovation capabilities of enterprises, the number of Chinese companies is increasing, and the ranking is becoming more and more advanced. For example, in the 2017 list of "Top 500 World Brands" compiled by the World Brand Lab, there were 37 Chinese shortlisted companies, and Haier, together with State Grid and Tencent, made the top 50 list.

Haier was selected for the second consecutive year in the "2017 Top 100 Innovative Enterprises in Mainland China" selected by the global intelligent information service provider Clarivate. The 2017 list uses the four indicators "total enterprise invention, patent authorization rate, globalization, and influence" as the evaluation criteria, and divides the top 100 innovations into four echelons. Haier and Baidu, Alibaba, Tencent, Huawei, Lenovo and other well-known enterprises together ranked first.

In the "Global Most Innovative Enterprise List" released by the world-renowned business media "Quick Company" in February 2018, 10 Chinese companies including Haier, Tencent and Alibaba made a strong list. Among them, Haier is the only home appliance company selected in the TOP10 list of the world's most innovative companies in 2018.

In fact, some Chinese companies with strong innovation have become the targets of global competitors to imitate. For example, Haier and Casa Di ’s fluorine-free energy-saving refrigerators, French door refrigerators, and full-space fresh-keeping refrigerators have been imitated by opponents 22 times; Haier ’s original technology has been imitated by competitors up to 112 times At the top of the world, in addition to local Chinese companies, imitators include companies from developed countries such as the United States, Germany, Italy, Japan, and South Korea.

It can be said that technological innovation has become a joint action of China's national will and the whole society. The rising technological innovation strength has given Chinese enterprises the confidence and capital to compete on the global stage.

National recognition: Haier sample of Chinese enterprise innovation

Although China's innovation strength continues to increase, we must also see that there is a generalization of what we call "innovation". Many people still lack in-depth thinking about what is innovation and how to innovate.

From the perspective of economic development, the "innovation theory" proposed by the economist Schumpeter is the most representative. He believes that the main body of innovation is the enterprise, which mainly includes five major forms: product innovation, technological innovation, market innovation, resource allocation innovation, and organizational innovation.

Focusing on these five aspects, the technological innovation strength of Chinese enterprises is more intuitively reflected in vertical fields such as home appliances and communications. For example, Haier, which has been ranked as the world's largest home appliance brand for 9 consecutive years, has four key indicators for measuring the strength of scientific and technological innovation: "patent", "standard", "industrial design", and "national technological approval". Ranked first, and opened a clear distance from the second.

In terms of patents, Haier accounts for 61.2% of the “invention patents” that best reflect the quality of patents, with the second place accounting for only 37.9%; Haier has nearly 9,000 overseas patents, making it the largest Chinese home appliance company with overseas patents. Nearly double the 5072 in the second place.

In terms of standards, Haier participated in the preparation and revision of 56 international standards and put forward 90 proposals for the revision and revision of international standards. At the same time, Haier also occupies 80% of China's home appliance international revision proposals and international standards experts.

In terms of industrial design, Haier won a total of 107 items in the internationally recognized iF and redot awards, and the second place received a total of 87 items in the iF and redot awards.

In terms of the National Science and Technology Progress Award, Haier has won a total of 14 awards, including the industry's only first prize, and the second and third winners have won a total of 5 awards.

If we compare Haier as a benchmark, we will find that compared with some Chinese companies that are already at the forefront of technological innovation, there are still many companies that have a considerable lack of knowledge about innovation. In practice, self-advertising is greater than innovation. Mainly reflected in: 1. Passive innovation, lack of strategic vision, initiative and transformation ability, only willing to follow the giant to make simple imitations; 2. Ineffective innovation, not close to the user ’s real use scenarios and needs, and still addicted to closed-door car-making R & D, it is difficult to win the favor of users; Third, the concept of hype, using too advanced technology, concepts for marketing hype, although short-term benefits are obtained, but the overdraft market practice has damaged the entire industry.

In the long run, if China's home appliance companies want to make great progress, they must do a solid job in the field of innovation, instead of relying only on increasing investment and expanding the R & D team to fill the facade. After all, technological innovation is doing well, the market And users see it most clearly.

User choice: Haier has become the world's first choice

Currently, Haier, Huawei, and BAT represent the highest level of technological innovation in the home appliance industry, communications, and the Internet, respectively. These excellent companies have their own unique innovative practices and experiences, but they also share a common feature: both products and technology are recognized by users worldwide.

Taking Haier as an example, on January 1, 2018, a report released by Euromonitor International, an authoritative market research organization in the world, showed that in the global data survey of large household appliances in 2017, Haier continued to top the list with a brand share of 10.5% for the ninth consecutive time. Ranked first in the world. In today's increasingly diversified consumer market, Haier's 9 consecutive championships are precisely the choices from global users.

On the eve of 2017AWE as early as a year ago, Haier announced the globalization strategy of six home appliance brands, with Haier, GE Appliances in the United States, Fisher & Paykel in New Zealand, AQUA in Japan, Casa Emperor, and Commander in six to form the world's first home appliance cluster. In just one year, users around the world gave their answers to Haier ’s new strategy.

In North America, GE Applicances ’market share of kitchen appliances is 27.9%, consolidating the first position; in New Zealand, Haier and Fisher & Paykel account for 42% of the market share; in Japan, AQUA accounts for 75% of the commercial community washing machine market; in Europe Haier refrigerators have the highest selling prices in the largest home appliance stores; in Russia, Haier ’s three-door refrigerators or more have become the favorite high-end home appliance brands for locals; in India, Haier ’s market share of BM refrigerators that have been frozen under refrigeration is 70%.

Behind the first choice of global users, Haier's global open innovation system has played an important role. Specifically, Haier uses the top 10 R & D centers in the world as its foundation and tentacles, and connects millions of resources around the world. At the same time, user demand is the variable, that is, where the users are, the top 10 R & D centers will connect where the local R & D resources enter. Form a user-led technology innovation 10 + N model. Haier has also established the world's first technology innovation community initiated by enterprises, with interactive resources involving 98 fields and more than 5,000 related experts, which has realized the globalization of expert resources.

Relying on the 10 + N model of technological innovation, Haier has formed a global open innovation pattern, continuously attracting high-quality talents and resources to participate in the innovation process, and thus has become a leader in the original technology of global home appliances.

Nail Technology believes that no matter what kind of innovation, its fundamental purpose is to enhance the user experience, and this is the highest manifestation in Haier is a user-centric "person-in-one" strategy. Global R & D, intelligent customization, platform empowerment, and the “master commander” of Haier ’s open innovation practice are actually users, all of whom can see user-driven traces.

From the perspective of the country, to build a national innovation system, rank among the forefront of innovative countries, and build a world-class technological innovation powerhouse, the national goal of technological innovation is specific and ambitious. In the future, China needs to emerge more technological innovation benchmarks like Haier, Huawei, Ali, and Tencent to support the rise of major powers and the reshaping of the world's competitive landscape.

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