Analysis of the development of intelligent hardware and understanding of intelligent hardware
Intelligent hardware is a technological concept following the smart phone. It combines the hardware and software to transform the traditional device, so that it has intelligent functions. After the intelligentization, the hardware has the ability to connect, realize the loading of Internet services, form a typical structure of “cloud+endâ€, and have added value such as big data. Smart hardware is a technology concept that refers to the intelligent transformation of traditional devices by combining hardware and software. The intelligent hardware mobile application is software. The application is connected with intelligent hardware, the operation is simple, the development is simple, and various applications are emerging one after another, which is also an important entry for enterprises to acquire users. The object of modification may be electronic devices such as watches, televisions, and other appliances; or devices that were not previously electronic, such as door locks, teacups, cars, and even houses. Intelligent hardware has extended from wearable devices to smart TVs, smart homes, smart cars, medical health, smart toys, robots and more. Typical intelligent hardware includes Google Glass, Samsung Gear, FitBit, Maikai Cup, Handcuffs, Tesla, LeTV and so on. Intelligent hardware is based on platform-based low-level software and hardware, featuring new-generation information technology such as intelligent sensing interconnection, human-computer interaction, new display and big data processing, and new design, new materials and new process hardware as carriers. Smart terminal products and services. With the upgrading of technology, the improvement of related infrastructure and the maturity of the application service market, the product form of intelligent hardware has expanded from smart phones to smart wearables, smart homes, smart cars, medical health, intelligent unmanned systems, etc., becoming information technology and The intersection of traditional industry integration. The relationship between intelligent hardware and embedded systems Intelligent hardware wearable devices extend to smart TVs, smart homes, smart cars, smart bracelets, smart watches, smart Bluetooth, smart anti-lost devices, medical health, smart toys, robots and more. Typical smart hardware includes Google Glass, Samsung Gear, FitBit, Maikai Cup, Tesla, and LeTV. Embedded is the embedding of software systems on hardware devices. For example, mobile phones, tablet computers, POS machines, cash registers, etc. are all embedded systems, and can perform the required functions independently without other equipment. From a software perspective, embedded is relative to a PC. Most software development is based on a PC platform. The software must be run on a computer, and the embedded software design is independent. It only needs a mobile terminal like a mobile phone to run. Intelligent hardware works only when combined with embedded systems on hardware devices. For the technical status and trend of the entire intelligent hardware industry, there are probably six aspects: First, the APP will be platformized. Soon, an APP system like Android will appear, and all intelligent hardware vendors will conduct secondary development and application based on a system platform. For the user, no matter how many smart hardware products we have, there will no longer be a variety of APP applications in our mobile phones, but a super APP, or an APP steward. Second, the system platform will be built and opened. Whether it is Google or Apple, or Samsung, Haier, etc., its system platform for different intelligent hardware will be open to developers. The opening of the intelligent hardware system platform is also quite different from Apple's appstore. The developer platform based on mobile phones was only based on the operation and development of application software. The opening of the system platform based on intelligent hardware will no longer be limited to a single software level, but the two segments are open at the same time, that is, the hardware interface, or the opening of the hardware access standard, and the openness of the application software operation level. Third, smart hardware will be standardized products. Different from the standardization of traditional manufacturing products, the intelligent hardware based on the system platform itself will become a standardized product. In addition to the standard detection indicators of the product performance itself, the most important thing is that the system platform is open. Interface standard. For the system platform, as long as it is the intelligent hardware that meets its system interface standard, whether it is chopsticks, bicycles, toilets, mattresses, air purifiers, sockets, light bulbs, etc., for the ecosystem of the system platform, it is only one Parts. Fourth, the hardware interface standards will be unified. Regardless of whether the data is transmitted online or the smart hardware is charged, as long as it is the hardware port required for the connection of the intelligent hardware itself, it will tend to be unified. At the same time, for intelligent hardware products with the same voltage standard, the charger will also tend to be unified. 5. Industrial boundaries will tend to be blurred. Whether it is entrepreneurs, Internet companies, traditional manufacturing, and the ecosystem created by the cross-border industry of intelligent hardware, it is only a supporting role, or a "parts". Therefore, the industry definition will become more and more vague, more integration, and there is no one who will subvert, but who can develop better products and services users. Sixth, wireless communication will become a standard module. Whether through the home centralized control center, or separate transmission, or the interconnection and interaction between different intelligent hardware, it will be based on wireless communication technology. At this point, wireless communication technology will become a standard configuration or accessory for each smart hardware product in a modular manner. First, market feedback The first market feedback: automation is not just needed The current market has given us a clear feedback: the automation mentioned in smart homes is actually not a need. Many teams believe that when I get home, the lights in the house are turned on, the music is turned on, and the fully automatic use scene is very attractive to consumers. But the result of our research is that consumers are not impressed by such products. What is that feeling? To give a simple example, whether the sink is an automatic water flow or if the faucet needs to be opened by hand, the "automation" and "manual" are just a little different for the user. So for most families, there is no need for a product that automatically turns the light on. This is the feedback that the first market brought us. Although we talk about a lot of automatic linkages, we need to emphasize "automatic linkage" here. It is not the intelligence that consumers want, but it is a necessary feature of intelligent hardware products. Link. In other words, consumers do not pay for “automationâ€, but if the product does not “automatic linkageâ€, it is simply not a smart device. Second market feedback: smart hardware = creative products = gift market Since "automation" is not just needed, all feedback from the channel is now that smart hardware equals creative products and equals the gift market. The gift market is particularly active for smart products because it is a gift that not only reflects the care, but also the sense of technology and niche that will give the giver and the recipient a sense of superiority. Therefore, smart products can not only go in the gift market, but also have room for profit. However, in the gift market, it is not a self-use market. The so-called data collection in intelligent hardware, the so-called automatic does not have practical significance for the purchaser, it only stays in a trendy, cool technology gift. Third market feedback: Input devices cannot continuously accumulate data If you are doing an Input device, as the current situation, the user's viscosity is no more than three months, and three months is actually a relatively lenient time, most of which is one month, or even only one or two weeks. Since the user does not have to wear the data for a long time, there is no way to continuously accumulate the collected data, and the Input device cannot sustain its value. For example, the bracelet, you only wear it for a week. What is the significance of this? You only know the state of the week, not the whole year. This is a big problem. The fourth market feedback: hardware and software are still being polished, homogenization is serious, and innovation is insufficient. At present, domestic software and hardware manufacturers are still grinding, homogenization is serious, and innovation is insufficient. The unique status quo in China, such as the small K fire, the name of the background will receive a lot of small K smart sockets, the magic is attached to the fire, a lot of massage products are flocking, we rarely have independent thinking The spirit is inside. Businesses are not considered from the needs of users. This problem is also very serious. But we have also seen some progress. In the team that we contacted last year, this year has basically been very stable. Whether in the supply chain, understanding of products, and understanding of the market, it is much stronger than last year. And if these teams get financing last year, this year's company valuation is at least four times. Because the whole grinding process is not a choice, there is no shortcut, all the links must be experienced one by one. If you are doing hardware now, you have not experienced the game with the factory, did not open the supply chain, and did not encounter various difficulties, you will certainly encounter it later, this process can not be avoided. From the perspective of business models, we have found a phenomenon that more and more companies want to use traffic instead of making money through hardware. Not only Xiaomi, but also many Internet companies. The Internet is free competition, you can get traffic, and profitable things follow. The market is quickly occupied at a low price, and the wool is on the dog. Then the problem came, there is no profit margin (20%~25%) to the channel, we found that more and more teams started by imitating the "millet mode". Because there is no profit margin, he had to build his own official website, sell it on his official website, and sell it himself. In this way, what about the traditional B2C e-commerce? If all 3C home appliances in the future are all smart products, and all profits are less than 10%, will B2C e-commerce do or not? B2C e-commerce has turned into a seller's electricity, which is why Xiaomi will not cooperate with other B2C e-commerce, because it has no profit at all, it will only go to the Tmall store, go to the QQ space to do it yourself. . This actually relies on traffic from other platforms to pull users into their homes. Not even giving the channel any profit margin, because its own profits are particularly small. There was no way to sell to a distributor before, and the middle layer was unplugged because of low profits. As more and more smart product manufacturers do this, consumer values ​​will be reorganized. The most obvious thing is that since Xiaomi’s red rice phone, many intelligent hardware teams have been completely cut in the ability to raise prices. Think about how much red rice is? When a smartphone is only 699, 799, your product sells a thousand pieces, consumers will feel worthless, and the values ​​will be disrupted. From this phenomenon, the price paid by consumers for products will be lower and lower. This price/performance ratio has become a test for all teams. The competition is getting more and more intense and more and more strict. You can't buy large quantities like big companies, and keep prices down, but if your stuff is more expensive than him, it's hard to survive in such a cruel market environment. In the big environment, in order to collect more data, all Internet mobile Internet companies will launch smart hardware products. This is the general trend. For most of the hardware teams, in addition to these hardware competitors in the original supply chain, Internet companies are also strong. In addition, there is no standard for the current data. The data collected by this bracelet is not the same as the data collected by the bracelet. This collection takes you 100 steps, and the collection collects 90 steps. Finally, a single product sales of more than one million has a appeal. If you don't break a million, it's hard to shake the resources to make your market share bigger. The first one is also an opportunity. There are still many smart hardwares that are not perfect, and there are many opportunities in the blue ocean market. There are still many smart products that do not appear. The second, a dramatic shuffle effect. Many traditional enterprises will be replaced by enterprises that do not rely on selling goods to make profits. Traditional enterprises must use Internet thinking and abandon the original way of selling goods, so that they may have the opportunity to compete with companies like Xiaomi. Third, the profit margin is compressed. Everyone will go to Xiaomi to make a self-selling model to tilt.
Nervos is an ambitious newcomer on the crypto market and Changelly has long watched it with interest. The project attracted the attention of investors and developers since its purpose is not to launch another cryptocurrency in the ecosystem. Nervos is a simple connecting database between any blockchains.
Nervos was launched in November 2019 by Nervos Network and aims to fix issues that plague both Bitcoin and Ethereum. Among them are scalability and value differences. To fix them, the Nervos team wants to implement effective scalability and raise the cost of their token by hosting other cryptocurrencies on their blockchain. Nervos supports smart contracts and is censorship-resistant. CKB is a native token of the Nervos network. It scales with the value of other assets stored on the network: the more cryptos and tokens are there, the more valuable CKB becomes. This means that this token will continue raising its value the more attention and assets it attracts. Add to that the support of smart contracts, and you have a nice crypto bridge between different blockchains. Which is exactly what makes it so attractive for both crypto enthusiasts and investors.
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Second, the business model
Third, the trend environment
Fourth, the challenge has three challenges overall.