Smart Home Channel Retail Experience Sharing (4): Alien Alliance & Telemarketing Feedback

In the previous article (channel retail market experience sharing (3)), I explained details about the selling points and highlights of the combination of smart home and decoration design, and also said that renovation is a big project that belongs to low-frequency consumption, then to intelligence. What are the best partners for home benchmarking and how can they be diverted? Next, we will use the cooperation of different industry alliances and telephone marketing feedback as the starting point to analyze these issues.

I. Smart Home Alien Alliance Partners

We may wish to comb and analyze together the first 10 best partners with the intention of smart home:

1 electric curtains, electric sunshades; 2 stone; 3 warm; 4 central air conditioning; 5 fresh air; 6 audio and video; 7 high-end doors and windows; 8 smart door locks; 9 high-end door industry; 10 whole house custom furniture.

All of these are cooperations of different industry alliances, which can be shared by customers, brought together with each other, can be purchased by joint ventures, and can also be bundled with sales. The specific forms of cooperation between them are diverse. They can be sent to a smart living room set or smart IoT mobile phone door lock system in a comfortable warm air, buy high-end doors to send smart door locks, and buy high-end windows and doors to send electric pushers.

II. Market Feedback of Telephone Marketing Drainage

Regarding drainage, I will first talk about the market feedback for the marketing of telemarketing and do some feedback on the marketing of telemarketing at different periods of time. The specific results are as follows:

In fact, the enthusiasm of the original decoration design for the smart home system is quite high. Why do you say this, it must be traced back to 10 years ago. Because I personally engaged in smart home began in June 2007, when the telemarketing promotion smart home, people will mistakenly think you are selling furniture, at the time of smart home slogan is a key to control the whole house. Although this is the case, many designers have heard of smart homes that they would like to go to the exhibition hall to experience smart homes or try to use them. According to my observations in the past ten years, this phenomenon still continues.

When it comes to enthusiasm for smart homes, I have to say one thing here. Since the early days of 2014, after Google acquired NEST, smart homes were gradually known to the general public. Once, my colleague and I went to Luoyang on a business trip to take a taxi. The driver in the car asked us what we were doing. When I said to be a smart home, I was surprised and pleased when the driver asked questions again. He asked if the smart home is in summer. You can open air conditioners remotely. When you come home, you can cool off. Life is good. In winter, you can turn on the air conditioner in advance. Is it comfortable and warm to go home? The questioner does not intend to listen to anyone who is interested. From the driver's question, it can be seen that the concept of smart home has gradually become popular. It also made me realize that this year may be the first year of smart home, because with the popularization of concepts, the smart home Spring really is coming!

The telemarketing test in August and September 2017 was even more exciting! I spent more than a month on the terminal owners of smart homes to do telephone communication. After I had communicated with more than 2,700 telephones, Wechat messages, and text message invitations on site, such as Dragon Dream, I discovered A very interesting phenomenon: Now owners are trying to use intelligent curtains, smart door locks, smart security, smart monitoring, smart background music, online smart speakers, audio and video control systems and other smart home products in varying degrees. Acceptance is 46.2%. It can be seen that people are not aware of smart homes and do not know the problem, but there are problems, where to buy, which smart devices or smart scene subsystem problems. Of course, the whole house IOT family intelligence system is the ultimate lifestyle that everyone is pursuing. However, if we want to achieve a full-house IOT smart family and actively perceive feedback to provide appropriate systemic solutions, we need to install smart homes. Artificial intelligence brain.

Third, the smart home era has come very promising for the future

For the specific situation description of smart home in the future, it is roughly as follows: Maybe one day, after finishing working for a day, you will come back home and have artificial intelligence to deploy the door, the hot water in the shower room, the living room air conditioner, the lighting lamp, everything It can be automatically recognized and opened without any control. The artificial intelligence smart home developed at this time will be a complete system. It will not be completed by any company or alliance independently. It needs an artificial intelligence center that gives orders, but also has cameras, motors, processors, communication chips, etc. Hardware facilities, as well as multi-domain integration of neural networks, deep learning, computer vision, language and image understanding, and genetic programming. And what kind of services artificial intelligence can provide depends on the data currently available. With the continuous replenishment of data, smart homes can ultimately achieve natural communication with users.

For example, we can use the voice control to replace the home light switch, you can use voice control to adjust the air temperature, humidity, but to achieve ventilation of some of the complex smart home application environment, but also need to strengthen a strong consumer guidance process and the Internet of things Improvement of subject technology.

Smart home is by no means the current use of smart phones instead of the remote control for integrated personality control, and its large-scale application will take time. In the development of smart homes, the key is which manufacturer insists on being more lasting and more optimistic about capital, because becoming the darling of capital is crucial for sustainable development, and only in this way can it be possible to further integrate and realize industrial chain resources.

Smart home is the basis for the development of the Wisdom family of the Internet of Things. The future is bright and the dawn of victory is at hand. Closer to home, a smarter life is looking forward to!

Recommended reading

Terminal Retail Experience (1): Smart Home Terminal Channels and Promotional Resistance

Terminal Retail Experience (II): Integration and Development of Smart Home + Decoration Design

Channel retail experience (3): highlights and selling points of smart home renovation design

Channel Retail Experience (4): Smart Home Alien Alliance & Telemarketing Feedback

Channel retail experience (5): The occupant diversion of smart home store marketing

Channel Retail Experience (6): How Storefront Marketing Receives Whole-House Smart Experiences

Channel Retail Experience (7): Analysis of Price Differentiation for Smart Home Manufacturers

Channel Retail Experience (8): How to Track Smart Home Store Customers Increase Conversion Rate

Channel retail experience (9): The open and communicative road of the whole house smart home system

Channel Retail Experience (10): Six Tips for Promoting Smart Home Community Promotion

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Editor: Aaron Micro Signal: iot-professor This article has applied for original protection. Without authorisation from the originator and Zhijia.com.