For the third time, the Shenzhen Stock Exchange condemned the road to the transformation of the company’s shareholdings.

Can Sanxiong Aurora hand-in-hand entertainment artist Li Chen boost the new brand upgrade? Qinshang shares were publicly condemned and punished by the Shenzhen Stock Exchange. Xuyu Optoelectronics has obtained IPMS certification, and intellectual property management has been valued by enterprises. Is it an opportunity or a challenge for India to speed up the installation of LED street lights? ... we will answer you one by one.

Sanxiong Aurora holding hands Li Chen to promote brand upgrade

On September 21, Sanxiong Aurora officially announced the signing of Li Chen as a new image spokesperson.

Wang Jun, general manager of Sanxiong Aurora Brand Management Department, said, “Selecting Li Chen as a new image spokesperson is not only a simple pursuit of the star effect, but also a refinement and deepening of the brand's new connotation under the new consumption trend”.

Comments: On August 16 this year, Sanxiong Aurora released a brand new concept - "Yue enjoy high-end lighting." With the post-80s and 90s, it gradually became the main consumer group in the home market. The consumption concept and product design are more young and fashionable. Sanxiong Aurora has also adjusted the brand propaganda in keeping with the changes in the market.

The signing of Li Chen became a new image spokesperson, and Sanxiong Aurora is undoubtedly "to find more opportunities." It is not only a simple pursuit of the star effect, but also a refinement and deepening of the brand's new connotation under the new consumption trend.

Since the development of the LED lighting industry, the influence of brands on enterprises has been obvious to all. In recent years, the LED lighting market has been in a state of flux, and many companies have also achieved leapfrog development. However, looking at the entire industry, companies with brand culture and brand stories are still few.

As a prestigious lighting brand, Sanxiong Aurora, under the guidance of the new brand concept, how to renew the awareness of young audiences and resonate with them, has become an urgent problem to be solved and faced by its new brand promotion. In recent years, lighting companies have chosen to join hands with entertainment IP and well-known athletes. Under the alliance with Li Chen, it will also cause strong repercussions among consumers. This upward spirit and the pursuit of quality life will also resonate with more young people.

Qinshang shares were publicly condemned by the Shenzhen Stock Exchange

On September 20, Qinshang shares announced that the company was informed on September 20, 2017 that the Shenzhen Stock Exchange “Decision on Publicly Reprimanding Dongguan Tongshang Optoelectronics Co., Ltd. and Related Parties”.

The reasons for the punishment are: On October 27, 2016, the company disclosed the third quarter report for 2016. It is estimated that the net profit attributable to shareholders of listed companies in 2016 (hereinafter referred to as “net profit”) will be 47 million yuan to 54 million. yuan. On February 28, 2017, the company disclosed the performance report and estimated net profit for 2016 was 47.87 million yuan. On April 14, 2017, the company disclosed the “2016 Annual Results Express Bulletin Amendment” and the “Announcement on the Provision for Assets Depreciation in 2016”. The company's 2016 net profit was revised from RMB 47.87 million to RMB -396 million. The actual data of the audited net profit in the 2016 annual report disclosed by the company on April 22, 2017 was -4.227 billion yuan.

Comments: The “repeated” performance of Qinshang’s 2016 results is due to the fact that the acquisition of Longwen Education’s 2016 commitments did not meet the target and caused a loss of goodwill of RMB 420 million.

Longwen Education is only one of the educational industries in which Qinshang acquired shares. During 2016, Qinshang acquired several educational institutions including British Education, Eddie Education Group and Bump Education. Among them, 40% of the equity of British Education is worth 88 million yuan, and 100% of Aidi Education is priced at 2.9 billion yuan. The failure of Longwen Education's performance may be just the beginning of a game of stocks in the education industry. In the future, the situation of “big fish eating small fish” will not be ruled out.

The risk of goodwill impairment caused by the massive mergers and acquisitions in the early stage of Qinshang is gradually reflected. As the first LED lighting company, Qinshang began to clarify the goal of transition education in the context of the weak growth of the traditional main business. After the acquisition of Longwen Education, Qinshang has successively initiated a number of educational institutions, involving a total of 4 billion.

However, the road to transition education is not smooth, and the failure of Longwen Education in 2016 is clearly reflected. As a semiconductor lighting company, it is understandable to seek new profit growth when the main business is not ideal, but the transformation cannot deviate from the main business. If the relationship between the main business and the auxiliary industry is not strong, it may not only be unable to drive the development of the auxiliary industry, but also bring the risk of greater losses to the enterprise.

Xuyu Optoelectronics obtained IPMS certification

Recently, Xuyu Optoelectronics obtained the intellectual property management system certification issued by Zhongzhi (Beijing) Certification Co., Ltd. It is reported that the IPR management system audit and certification is issued and implemented by the General Administration of Quality Supervision, Inspection and Quarantine and the National Standardization Administration Committee in accordance with the “Enterprise Intellectual Property Management Regulations” (GB/T 29490-2013). The specification is based on the enterprise intellectual property management system and aims to guide enterprises to establish a scientific and systematic intellectual property management system, help enterprises fully implement the relevant requirements of the national intellectual property strategy outline, and effectively improve the ability and level of enterprises to use the intellectual property system. Promote the innovation and business development of the company.

Lin Jin, Chairman of Xuyu Optoelectronics, said that the implementation of the National Standards for the Management of Enterprise Intellectual Property Rights has been certified, which has created a good foundation for the intellectual property work of enterprises, further enhanced the awareness of intellectual property rights of enterprises and fully mobilized technicians. The enthusiasm of invention and creation provides the impetus for the promotion of new products for independent intellectual property rights. On the other hand, it enhances the brand image and reflects the achievements of the company in the field of high-reliability and cost-effective LED packaging.

Comments: It is understood that Xuyu Optoelectronics has obtained 33 patents for invention patents and utility model patents, including 8 invention patents and 25 utility models.

The acquisition of invention patents is conducive to enterprises to further improve the intellectual property protection system, form a continuous innovation mechanism, give play to the advantages of independent intellectual property rights, maintain technological leadership, enhance the company's core competitiveness, and obtain better business performance. However, in the LED industry, infringement is easy and the cost is very low. It is difficult for the right holder to prove the evidence, the investment is large, and the effect of safeguarding rights is not obvious. Therefore, the protection of intellectual property is even more critical.

India: Accelerating the pace of installing LED street lights

India's Patna's chief deputy, Sushil Kumar Modi, said on Friday that as part of the National Street Light Program (SLNP), to save power, LED street lights will soon be installed in all municipal companies and urban local agencies in the state.

According to Sushil Kumar Modi, the government has placed more emphasis on replacing traditional bulbs with LED lamps for streetlights, as it can save 9 billion kWh of electricity nationwide.

Comments: In recent years, Indian Prime Minister Modi has proposed a national LED project and spared no effort in promoting LED. As a "power-hungry household", LED street lights have set off a wave of energy-saving renovation of street lamps in countries around the world. There are currently about 300 million street lamps in the world, and only 1/10 are LED street lights.

In China, which is adjacent to India, the energy-saving renovation of street lamps has entered a stage of steady growth. According to GGII data, the size of China's domestic LED street lamp market reached 9.46 billion in 2016, up 15.4% year-on-year. By the end of 2017, the penetration rate of domestic LED street lamps was close to 40%.

In contrast, India's replacement of LED street lights has just started, and the market has grown strongly under the strong promotion of government functions. However, although India has a large-scale production capacity of lighting products, there is a large number of lighting product assembly enterprises. The main reason is that it does not have the complete industrial chain supporting capacity. A large number of lighting industry raw materials, components and semi-finished products still depend on import.

Therefore, while the Indian government is accelerating the pace of installing LED street lamps, it is a huge opportunity for Chinese LED exporters. However, it has to be taken seriously that India has already included 13 types of electronic products such as LED lights into the scope of BIS compulsory certification, which has brought great obstacles to the export of LED products to India. Chinese companies need to deal with them early.

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